Kathy Howes Email & Phone Number

Auckland, Nz

New Zealand

Auckland, New Zealand

Auckland, New Zealand

• Own and manage the planning and execution of all integrated global and regional marketing plans across all lines of business• Provide leadership and direction • Ownership and management of the marketing budget across all lines of business• Mentor and coach members of the marketing team to deliver against defined plans and activities in a timely manner including campaign development and execution, PR, events, webinars, social media plans, partner marketing plans, product releases, cross functional projects• Work alongside product, sales & marketing teams to develop global and regional marketing plans for all Jade Lines of Business• Own development and execution of content strategy• Monthly reporting for board & Heads of Business• Own and manage Jade websites, & social media• Ensure go-to-market and growth plans are executed across cross functional teams and geographies• Ownership and strategy for core CRM and automation tool (Hubspot)

New Zealand

• Develop and execute Jade ThirdEye SaaS marketing plan globally• Develop and execute on global content plans• Maintain and develop Jade ThirdEye website• Work with sales, customer success and product teams to develop and execute on campaigns and local initiatives• Identify and work with evangelists, champions and partners for co-promotion opportunities• Plan and execute AML events globally• Grow social media presence and implement a social media plan

Auckland, New Zealand

• Member of the executive team contributing to strategic decisions and business plan for company• Oversee management and mentoring of marketing team and contractors• Managing all global marketing and activities for the company• Development and execution of the marketing strategy for the company in line with company objectives• Development and execution of global marketing and content plans (UK, Europe, USA, AU, NZ) • Coordinating marketing campaigns across sales teams and partner channels• Overseeing the company’s global marketing budget• Competitive analysis for input into marketing strategy• Planning and executing product launches to channel and market• Manage and improve lead generation campaigns, measuring results• Oversight of strategy, implementation and development of core automation platform (Marketo)• Oversight and management of partner programme including joint marketing activities and administration of MDF (Marketing Development Funds)• Support for regional territory managers located in Europe, Asia Pacific and the Americas

Education Consultant ELT & Vocational • Present multi language software solutions and products to lecturers and teachers• Exhibit at events and conferences• Present new ELT & Vocational titles to lecturers and teachers at universities, polytechnics, PTEs, PLS's and schools• Ensure familiarity and alignment with curriculum and NZQA requirements• Work with bookshops and distributors to ensure product knowledge and promotional opportunities are maximised• Ensure semester calendar is planned with relevant visits and calls scheduled to maximise effectiveness • Ensure ongoing knowledge of blended learning and software solutions • Ensure regular newsletters and communications keep customers up to date with relevant products Marketing Executive• Coordinate all facets of the marketing functions as they relate to Higher Education, ELT & Vocational categories• Product management - create and maintain an accurate and complete list of product information • Product marketing - develop and execute successful marketing campaigns for products, series & services• Maintain website content and products to ensure accuracy and relevance for Higher Education, ELT and Vocational categories • Ensure new products are promoted online and through additional channels including social media• Maintain marketing calendar ensuring all promotional campaigns, conferences and events are tracked effectively • Devise appropriate and cost effective campaigns for products, series and services • Ensure all campaigns are multichannel including print, electronic, social media, website, distributors and other channels as necessary• Ensure company and product branding guidelines are rigorously applied to all campaign materials• Identify appropriate conferences, then work with sales teams to prepare all materials and resources to ensure successful conferences completed within budget• Work with Sales Manager and Inventory to ensure accurate stock levels are maintained throughout the year

Central Auckland

• Developed marketing strategy • Developed social media programme• SEO and website key words• Website reporting (Google Analytics)• Creation and execution of marketing plan• Content creation and updates for website • Developed collateral (presentations, electronic brochures, product sheets, case studies)

Albany Auckland

• Creation of global marketing strategy • Creation of multi channel content plan• Development of sales collateral and enablement materials• Creation and updating of website content • Researching keywords for website, reseller portal and company intranet • Creating and running marketing campaigns• Development of online marketing strategy• Organising booths and campaigns for global events • Research and development of new vertical markets and Competitor analysis• Working with external design agency to develop new branding and graphics as required• Assisting in creation of sales presentations• Managing marketing team activities and KPI’s• Monthly reporting on marketing deliverables

• Developing sales collateral for print products and accessories• Planning and executing targeted mail outs• Updating of online content on website• Development and execution of marketing plan• Development of internal newsletter• Creation of customer communications• Creating booth displays for events and expos

• Development of global and regional marketing strategies• Planning, creating and maintaining an international marketing budget and marketing schedule• Working with the sales team to identify potential new vertical markets • Managing and mentoring the marketing team • Working with the events co-ordinators to ensure all international shows and other associated events run smoothly, to ensure all required equipment has been sourced and booked, all checklists are adhered to and show follow up and analysis is completed.• Creation of technical and sales newsletters for sales partners • Updating of online content on website • Creation and updating of collateral as required• Creation and execution of global campaigns

New Zealand

Creation and timely dispatch of all staff and branch communicationsTaking calls on the Internal Helpdesk for ASB banking staffEnsuring all faults are accurately recorded and following major faults through to a satisfactory completionEnsuring any issues or problems are quickly and accurately communicated to all bank staff and technical staff throughout the country.Liaison with various software departments for work requests and change management planningProject work on bank software projectsWorking with business development teams and software teams to translate and communicate business requirementsWorking onsite to assist branches during new product rollouts, and software releases

New Zealand

Assisting in major systems upgrade for IBM mainframe customersManagement and delivery of in-house automation software maintenanceEnsuring SLA' s are maintainedIdentifying and documenting new processes for Service DeliveryProviding Operational Support Services to Customers

Brussels, Brussels Region, Belgium

Installation/customisation and maintenance of OPC/A (mainframe scheduler) on 50+ mainframe Y2K test environmentsMaintenance and support of OPC/A including documentationMovement and tailoring of JCL required for testing of operationalschedulesLiaison with support groups and business teams for testing of applications and batch schedules

Ba, Linguistics/Media Studies

Diploma In Digital Marketing, Marketing