Kathy Kim
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Kathy Kim Email & Phone Number

VP, Audience and Communications Strategy at Spark Foundry
Location: New York, United States 13 work roles 3 schools
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Current company
Role
VP, Audience and Communications Strategy
Location
New York, United States
Company size

Who is Kathy Kim? Overview

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Quick answer

Kathy Kim is listed as VP, Audience and Communications Strategy at Spark Foundry, a with 1 employees, based in New York, United States. AeroLeads shows a matched LinkedIn profile for Kathy Kim.

Kathy Kim previously worked as VP, Communications Strategy at Spark Foundry and Director, Strategy & Analytics at Translation. Kathy Kim holds Bachelor Of Arts Degree, Communication Major from University Of Washington.

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Email format at Spark Foundry

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Spark Foundry

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Profile bio

About Kathy Kim

I'm a seasoned strategist with over a decade of experience at major media and creative agencies across the country, including New York, San Francisco and Seattle. I specialize in developing customer-centric narratives and using data-driven insights to strengthen customer acquisition and build brand loyalty. My unique blend of strategic and creative thinking allows me to design strategies that surprise, move, and motivate social communities to interact with brands.My expertise spans brand strategy, communications strategy, content strategy, and some data analytics. I have a proven track record of leading high-profile accounts and collaborating with cross-functional teams to bring innovative ideas to life. My approach is grounded in a social-first mindset, where I redefine media impact by focusing on building genuine connections with audiences instead of merely chasing impressions.My early career in media planning, buying, and operations gave me a solid foundation in the fundamentals. My entrepreneurial spirit and relentless curiosity drive me to challenge the status quo and continuously learn new skills. This adaptability led me to complete a User Experience Design Immersive course at General Assembly in San Francisco, which reignited my passion for customer-focused problem-solving.My strength lies in creating strategies that blur the lines between media, creativity, and technology. I'm known for my ability to operationalize and execute ideas flawlessly while fostering strong relationships with clients, teams, and media partners. I hold a BA in Communications from the University of Washington.Category experience: When it comes to the retail vertical, I've got it covered. I've dabbled in everything from consumer packaged goods (CPG) to quick-service restaurants (QSR), telecommunications (telco), travel, and more. You name it, I've probably tackled it.

Listed skills include Product Marketing, Social Media, Strategic Partnerships, Brand Marketing, and 36 others.

Current workplace

Kathy Kim's current company

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Spark Foundry
Spark Foundry
VP, Audience and Communications Strategy
New York, NY, US
Website
Employees
1
AeroLeads page
13 roles

Kathy Kim work experience

A career timeline built from the work history available for this profile.

Vp, Audience And Communications Strategy

New York, Ny, Us

Vp, Communications Strategy

Current

New York, New York, United States

Macy’s

May 2024 - Present

Director, Strategy & Analytics

New York, United States

• Leveraged data analytics to develop and execute strategies for brands such as AT&T, Meta, and Whatsapp. • My focus has been on social data analysis, uncovering cultural shifts and translating insights into impactful creative output. • My goal was to prioritize impact over impressions, advocating for a redefinition of “media” in today’s social-first, video-dominated landscape.

May 2022 - May 2024

Director, Digital Strategy

New York, New York, United States

• Inspired teams to think differently about leveraging emerging channels, especially in social. Deep knowledge of social platforms, & technology to anticipate barriers. Ability to take brand strategy & translate it into social extensions. • Created social-first strategies ensuring the agency delivers best-in-class creative ideas for Hain, etc.

Sep 2021 - Mar 2022

Strategy Consultant

San Francisco, Ca; Portland, Or; Seattle, Wa

Please reach out for social-first case studies for the CPG, fashion, and beauty categories.

Nov 2017 - Aug 2021

Partner, Sr Director

New York, New York, United States

• Played a critical role throughout on-boarding of L’Oreal Paris, leading the largest category, Cosmetics with an annual budget of approximately $100MM.• Presented strategy, rationale, and specifics of the process. Executed flawlessly under constraints of scope and timelines for 20 product launches.

May 2016 - Apr 2017

Vp, Director

New York, New York, United States

• Provided strategic leadership on Sprint Wireless with an annual media budget of approximately $600MM.• Successfully maintained Sprint’s $5MM B2B business with a digital-first strategy focused on lead generation, while working with an aggressive timeline in a fast-paced environment.

Sep 2015 - May 2016

Partner, Director

New York, New York, United States

• Brought United Airlines’ communications platform to life through the development of strategic and meaningful programs across a $100MM portfolio.• Combined quantitative data analysis and qualitative research methods to better understand users and inform strategy. Led the seamless collaboration between the brand and ESPN’s partnership, leveraging NFL Draft opportunities and ensuring a cross-platform strategy to take a user-centered approach.

Jul 2014 - Sep 2015

Vp, Director

New York, New York, United States

• Recommended and achieved a shift in media strategy from local to national, which ultimately positioned Sonic Drive-in closer to their 2020 vision and easily met short-term brand objectives.• Managed workforce of 10 strategic consultants and cross-functional teams to effectively deliver annual media recommendations to 168 local markets with a 100% approval rate.• Co-led the 2013 video task force, elevating agency’s perspective on the latest technology trends and a video neutral strategy.VP, Strategy May 2013 - Jul 2014AMD, Strategy Feb 2012 - May 2013

Feb 2012 - Jul 2014

Communications Manager

New York, New York, United States

Verizon Wireless

Jul 2011 - Jan 2012

Communications Manager

New York, New York, United States

Coca-Cola

Jul 2010 - Jun 2011

Communications Planner

Seattle, Washington, United States

Harrah's Entertainment Group

Sep 2009 - Apr 2010

Communications Planner

New York, New York, United States

Walmart, Apr 2009 - Jun 2009UBS AG, Dec 2007 - Apr 2009

Dec 2007 - Jun 2009
3 education records

Kathy Kim education

FAQ

Frequently asked questions about Kathy Kim

Quick answers generated from the profile data available on this page.

What company does Kathy Kim work for?

Kathy Kim works for Spark Foundry.

What is Kathy Kim's role at Spark Foundry?

Kathy Kim is listed as VP, Audience and Communications Strategy at Spark Foundry.

Where is Kathy Kim based?

Kathy Kim is based in New York, United States while working with Spark Foundry.

What companies has Kathy Kim worked for?

Kathy Kim has worked for Spark Foundry, Translation, Deutsch Ny, Kathy Kim, and Wavemaker.

How can I contact Kathy Kim?

You can use AeroLeads to view verified contact signals for Kathy Kim at Spark Foundry, including work email, phone, and LinkedIn data when available.

What schools did Kathy Kim attend?

Kathy Kim holds Bachelor Of Arts Degree, Communication Major from University Of Washington.

What skills is Kathy Kim known for?

Kathy Kim is listed with skills including Product Marketing, Social Media, Strategic Partnerships, Brand Marketing, Digital Strategy, Account Management, Experience Strategy, and Digital Media.

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