Kathy Kliskey Email & Phone Number

United States

Chelmsford, Massachusetts, United States

Growing the Customer Reference and Advocacy Program by deepening relationships with customers and applying additional skills in program management and creative services.

Burlington, Ma

Chelmsford, Ma

Vibe Creative Content delivers results. Combining our talents in writing, public speaking, still photography and video storytelling, we enable you to get your message across in your style, your vibe. You will be amazed at what you can accomplish so quickly and the wealth of creative materials Vibe delivers to support your marketing needs well into the future. Give us a call. We can't wait to work with you. 978-808-0102, https://vibecc.com

Cambridge, Ma

4-month+ contract positionRecruited to rebuild and enhance:- Branding guidelines- Crisis communication plans- Review digital asset management systems- Photograph PR events- Write employees’ stories

Concord, Ma

• Created a complete customer advocacy program resulting in a pipeline of customer stories to be featured across multiple channels supporting Marketing, PR, and colleagues across the company.• Built long-lasting relationships with customers contributing to product enhancements, increased renewals, and new business.• Interviewed customers at all levels, and identified them for appropriate advocacy opportunities securing their participation in a variety of activities including case studies, reference calls, speaker panels, and PR/media.• Mined and wrote customer testimonials and customer stories for web, social media campaigns, and case studies generating numerous opportunities and impact for PR.• Directed the design of templates, oversaw and directed photo shoots, provided guidance on video.• Collaborated with Legal regarding obtaining signed permission for all customer advocacy assets, documenting process, and cataloguing signed release waivers and completed projects.• Led the development of an online customer community including an internal, cross-functional needs assessment, vendor selection process, and the creation of a blueprint of campaigns for execution.

Chelmsford, Ma

• Built strong and long-lasting relationships with customers while creating and directing active advocacy program. • Developed messaging for marketing campaigns and customer advocacy including email, web, collateral, events, videos, and social.• Mined, produced, and wrote customer stories for a variety of creative formats including videos, case studies, webinars, and blogs. • Tripled customer advocacy and activity within six months through a deep understanding of the needs, desires and personas of customers, and the execution of a VIP/membership drive at user conference.• Selected and directed a team of outside creative vendors including video, photography and design. Directed all video activity and post-production editing.• Provided media training to customers and Qvidian leadership. • Advanced PR through media and customer engagement.

Marlborough, Ma

• Directed/managed team of creative vendors - graphic design, photography, video, and printing building brand and contributing to $1 billion in sales in 2014.• Led creative projects for internal stakeholders and partners in US, EMEA and APJ.• Coached executives and others for on-camera video presentations.• Facilitated brand design and standards, ensured company compliance.• Co-directed branding of VCE’s manufacturing facilities & Customer Technology Centers.• Supported VCE partners and customers with program design, product creation and fulfillment. • Managed marketing budgets and invoicing for department.