Kathy Lang Email & Phone Number

Newtown, Pa, Us

Edited/coordinated with PPD subject matter experts.

Horsham, Pa

Horsham, Pa

Newtown, Pa

Past projects: Einstein Healthcare Network (Organizational Communications); TFG Wealth Management; Epicor Software Corp. (HR & Employee Communications); Merck & Co. (HIT); feature writing for various HIT trade publications; copywriting and editing for MedQuist, TMG Health, Mediscribes, OKI Printing Solutions, Billtrust and others.

Bensalem, Pa

-Certified Six Sigma Green Belt-Certified Industry Analyst Relations Professional-Feature and technical article writing & editing-Development of sales tools and collateral materials (e.g., case studies, brochures, data sheets & white papers)-Social media, including writing/editing of monthly Wholesale Distribution blog, content generation for GaggleAMP, and blogging on behalf of customers-Media relations, including executive briefings with trade editors at annual user conference-Branding and customer communications to generate sales revenue, increase customer intimacy, encourage advocacy & address issues-Coordination and editing of customer video testimonials (including on-location shoots)

Mount Laurel, Nj

Wrote, edited and provided strategic counsel on:-Technical and feature articles, case studies, press materials, letters to the editor, sales & marketing campaign letters and presentations, brochures, newsletters, white papers, corporate styleguide, etc.-High-level financial, legal and internal communications including corporate transaction and reorganization messaging, annual report cover letter, employee newsletters, and president’s year-end letter to employees.-Customer communications (e.g., letters and presentations) regarding sensitive issues such as technology outages, competitor claims, use of offshore labor and automated speech recognition.Spearheaded complete revamp of corporate Web site, including copywriting and coordination of content, design, navigation and training with internal stakeholders and external consultants.Provided strategic and creative support for trade shows and meetings; coordinated editor briefings.

Philadelphia, Pa

Major Clients: Siemens Medical Solutions Health Services Corp., Microsoft Corp., Draeger Medical Inc., Executive Health Resources (EHR), University of the Sciences in Philadelphia (USP), SMGnet Inc.Significant Accomplishments:-Wrote/edited technical and feature articles, case studies, letters to the editor, and other materials for Siemens, Draeger Medical, EHR, USP, SMGnet, Rumson Capital and Accume Partners.-Wrote monthly sales campaign materials for Microsoft resellers (including customer e-mails, Web content, flyers, etc.) and quarterly newsletter for IT managers, as well as other direct mail pieces, brochures, telesales scripts, letters, and case studies.-Wrote/edited Web site content for Microsoft, Rumson Capital, Callaway Golf and other clients.-Wrote/edited/distributed monthly agency advisory to clients, prospects and other contacts (many co-written with Larry Kane).-Ghostwrote articles, speeches and presentations for agency president.-Developed and executed strategic communications plan to support product launch of Siemens' new generation health information technology solution (Soarian®) via a series of live Web conferences. -Provided ongoing strategic counsel to Siemens marketing/PR team on messaging development, trade conference activities, internal and external presentations, newsletter content and other projects.-Assisted Draeger Medical with communications and strategic counsel on corporate reorganizations.

Philadelphia, Pa

Major Clients: The DuPont Company (10+ divisions), HD MicroSystems, Sterling Diagnostic Imaging.Significant Accomplishments:-Coordinated comprehensive communications programs for announcements of international joint ventures (HD MicroSystems and proposed Castrol DuPont Specialty Lubricants).-Transitioned DuPont spinoff company into new corporate entity (Sterling Diagnostic Imaging), and later, attractive acquisition target.-Wrote and edited technical and feature articles, case studies, newsletters and press materials. -Wrote speeches for agency CEO and various clients.-Provided strategic trade conference support and coordinated editor briefings and other media events.

Mount Laurel, Nj

Major Clients: Bristol-Myers Squibb Company, Delaware Valley College, National Association of Investors Corp. (NAIC), Computer Sciences Corp. (CSC), New Jersey Institute of Technology.Significant Accomplishments:-Coordinated logistics, wrote speeches and press materials, and supervised publicity for Bristol-Myers Squibb product launches, special events and community outreach programs. -Coordinated comprehensive crisis management and communications program to rebuild the morale and reputation of Delaware Valley College during a difficult transition period. -Increased membership of non-profit investment education organization (NAIC) to an all-time high through ongoing national media relations and lead generation program.-Wrote business feature article for CSC that predicted the emergence of the Internet.-Edited quarterly agency newsletter.

Cherry Hill, Nj

B.A., Communication

Activities and Societies: Communications intern, Office of Alumni Relations.Graduated magna cum laude. Honors Program student. French minor.

M.A., Corporate Public Relations

Activities and Societies: Consultant/graduate assistant, Office of College Publications.Associate editor of Glassboro TODAY quarterly.