Kathy Meyer Email & Phone Number

Lewisville, TX, US

• Increased customer ease-of-use by developing and executing new creation engine for FedEx.com, delivering $40 million annually in commercial revenue
• The New Commercial Print solution launched 30 days ahead of schedule, including application for mobile and tablet devices
• Managed migration of key partners’ Capital One, State Farm, and Government Printing Office
• Coordinated the efforts of business, sales, and IT teams to refine product, incorporate needed features, and deliver best solution to market

• Planned, developed, and executed FedEx Office’s first Omni-channel website foundation designed to feature stored customer documents, provide access via mobile and tablets, and to improve customer satisfaction
• With 2 teams, supported multiple channels by leading more than 21 developers writing in Angular with configurable design
• Communicated product deliverables, user stories, and executive vision clearly to 2 development teams for execution
• Applied Agile methods and processes to promote a disciplined and transparent project management flow

• FedEx Office Print Online, B2C & Small business for U.S. & Canada
• Increased revenue by 17% by bringing new features to production
• Managed cross-functional teams through business shift from Waterfall to Agile methodology
• Leveraged focus group data to develop 5 configurators for HTML5, improving usability and customer experience
• Managed customer experience and usability enhancements through creation of requirements, feature validation testing, UAT and launch

Dallas, TX

• Launched FedEx Office “Place the Beacon”, increasing new partner lead generation
• Managed more than 500 affiliate partner relationships delivering annual revenue of more than $26 million(Business Development Manager, Cont’d)
• Identified and negotiated agreements with more than 12 strategic partners for FedEx Office, including Amtrak, Dell, Canon, Starbucks, and Southwest Airlines, increasing both online and in-center product sales
• Researched new products and services designed to increase sales, electronic signature (Docusign), and crowd sourcing (99Designs) for creative work

• Led $20 million FedEx Office expansion efforts through creation and launch of Design & Print Center both online and in more than 1,800 retail kiosks with VistaPrint
• Developed strategy and converted business requirements into goals and tactics for successful execution of 3rd-party hosted websites for affiliate partners EZ Prints, EFI, and Pitney Bowes
• Managed 3rd party vendors, including marketing agencies, communicating business priorities and monitoring work to ensure FedEx goals were met

• Julden Group is a full service marketing firm that specializes in life style, life stage 360 degree marketing. Core channel compentencies are wireless, event and interactive marketing. www.juldengroup.com
• Provide corporations and individuals with brand marketing & business strategy to improve customer experience and overall business performance.
• Web strategy, web design, and information architecture web & marketing consulting.
• Conduct consumer research; define target audience and goals for each marketing campaign. Determine timeline, scope and deliverables and resource allocation for each project.
• Develop 360 marketing plans that integrate onsite trade activities with online marketing such sports, music and fashion agreements.

• Responsible for day-to-day operations of 8 member creative team responsible for site design and content management for NokiaUSA.com and NokiaHowTo.com. Managed department budget of $4m.
• Successfully developed, launched and promoted 2 US sites attracting over 1.5m visitors/mo. While generating $6m in revenues.
• Led site redesign project, increasing site traffic by 45% through search engine optimization and increasing customer satisfaction through analysis of consumer insights, project completed ahead of schedule and under.
• Created web publishing process for new and existing content yielding a reduction of 35% in labor costs.
• In cooperation with country management, developed 2 sales channel websites in Brazil and Chile

Bachelor Of Science, Accounting And Management Information Systems

Master Of Business Administration - Mba, Marketing