Owner and Director of Suitcase Records, Brisbane's first vinyl record pressing plant in 40 years. We'll be unpacking records for independent bands and labels from early 2022.

Project lead on a world-first content generation system that generates millions of pages of premium copy in 19 english speaking locales and 22 non english locales. This user friendly content SEO optimised, unique and refreshable.Working closely with Senior Expedia executives and engineers, I hired and trained a large team of writers and developers to create, analyse and deliver this project on time and on budget. We have continued to develop, finesse and analyse output, using A/B testing and natural language assessor so we are continually improve and optimising for SEO.I also work closely with the Expedia localisation team to produce content for non-English 22 points of sale including; French, Spanish, Mexican, Italian, Japanese, Thai and Brazilian.

I managed Tourism Media's digital strategy and work extensively on content creation at Tourismmedia.com.au.As part of that content creation, I wrote the scripts Tourism Media’s in-depth travel videos and travel articles which are designed to capture the magic of some of the world’s great destinations. I am also involved in content creation for Expedia as well as digital distribution.My role included: Creating high quality content. Managing the needs of SEO with genuine storytelling and customer needs. Managing relationships with key tourism bodies to build SEO value. Managing content and editorial.  Working with a cross-departmental team to create and manage web content and company stories.

While I thrive working at the big end of town (with big multinationals like Expedia) I believe there are a lot of learnings that can be made using small sites to test SEO theories. My most recent test site is www.tattoomakeupconcealer. I use it to test new tools such as FAQ schema markup.

We are creating a website that offers 10 minute guided meditations for free.

Children of the Revolution Responsibilities : Managing 19 staff members.Developing company internet presence including developing the website(www.childrenoftherevolution.com.au and all online marketingEstablishing stock control systems Establishing staff contracts, hiring and firingAchievements: Building an engaged online community including an email database of 6000 committed customers, 600 facebook fans and 170 (and growing Twitter followers) Establishing and implementing 24 month marketing plan that increased company turnover by 30%

Specializing in online marketing campaigns, SEO, webcopy and social networking marketingClients included: Children of the Revolution, Diagno, D'arcy Real Estate, Pan MacmillanResponsibilities: Digital marketing, advertising copy and article writing, and on-line campaigns including national campaigns

In charge of all the aspects of digital communications and marketing associated with a financial institution, including, · Copywriting and editing of online newsletters, financial articles and web content · Developing and measuring fully integrated communication campaigns · Managing all events (including obtaining media support) · Developing new financial products, developing marketing concepts to support them and delivering successful promotions within budget. · Developing and maintaining the corporate website · Driving traffic to the corporate website using internet marketing and search engine marketing. · Developing all internal communication including newsletters and email updates

Managing all Entire marketing budget of $2.2 m · National media programs · Developing and marketing introduction of digital imaging system · Developing and marketing website · Developing and implementing all marketing campaigns, on both national and interstate levels Developing and implementing campaigns for 88 stores and ensuring staff buyin