Kathy Patton Email & Phone Number

Seattle, Washington, Us

Directs in-house creative department of 10 that supports all titles for Big Fish Games, including User Acquisition (UA) Creative, Brand and Product Marketing, as well as Corporate Communications, Brand and PR. Managed creative marketing budget of up to $2M.- Translates business goals and requirements into creative output; represents creative marketing across the organisation, collaborating with all senior leaders across departments.- Built UA creative framework to develop and test ad creative through go-to-market milestone process for any new title, and adjust to UA objectives and budget, optimising production spend and embedding learnings from every test.- Delivered unique creative strategies for existing titles that pushed boundaries through diversification, identifying new audiences within casual gaming to improve product IPM and extend lifecycle. - Supported all studio acquisition and publishing deals by creating B2B marketing collateral for pitches/M&A requirements, resulting in signing 2 titles in 1 year.- Optimised creative efficiency by reducing vendor cost by 20% while also providing space for individual autonomy, team accountability and calculated risk/learning. Encouraged career development via professional development.- Coached, mentored and developed staff 1:1 meetings, and created and developed group training on core competencies, such as presentation skills.- Oversaw vendor contracts for all titles, negotiating costs and terms, evaluating pitch documents, and conceptualising mutually beneficial ways of working.

San Francisco, California, Us

Oversaw internal creative department of 5 that supported “Episode”, the app store’s number one storytelling game for over 9 years worldwide, in addition to other Pocket Gem titles. Set and managed $5M budget.- Created 1500 ads a year in support of achieving Episode business goals, collaborating with CEO and all departments such as game teams, analytics, UA, finance, legal, App Store Optimization (ASO), 3D, writers and illustration. Enhanced creative testing strategy in partnership with Meta which sped process and reduced costs. - Consistently positioned company ahead of competition, including first-to-market with ad spend during COVID-19 lockdown, resulting in Episode hitting its highest performance to date. Influenced executives to invest in trends.- Established brand positioning and identity for all Role-Playing Games (RPG) titles by building out brand identity for Episode, evaluating pitch documents and developing and owning the original age rating guidelines for ads being developed to serve on all partners. - Developed community marketing strategy, player events campaign, and streaming content products.- Directed and managed external creative agencies developing CGI trailers, print, and merchandise, including negotiation of costs and terms, evaluating pitches and art direction.- Built and led in-house multidisciplinary creative marketing division of illustrators, designers and project managers.- Coach, developed and trained team through COVID-19, ensuring mental and physical wellbeing was top priority.

- Enhanced user experience (UX) of small businesses across digital platforms and physical storefronts, ensuring smooth and intuitive user journey from start to finish.- Realigned marketing initiatives to business objectives, employing industry benchmarks and proprietary data insights to enable continuous optimisation of small campaigns, web releases, corporate rebrands and app launches.- Elevated design quality standards while ensuring compliance with image rights and style guides, enhancing brand integrity and visual consistency.

New York, New York, Us

Headed 15-person creative department that produced all design for world's leading parenting websites, apps, digital media, social channels, ROKU and voice technology, emails, and 12M active user community. Led all mobile and UX, marketing and social design, corporate and trade design, and photography. - Redefined brand's visual design across all channels in 17 countries and 19 languages; championed complete overhaul of all style guides, from logos and colours to editorial voice and content style guides.- Established photography department from ground up that grew to 3 in-house employees and roster of 8 contract photographers, full image management system, complete annual shoot calendar, and 3 stock photography partnerships worldwide. Defined and documented localised and diversity strategies and guidelines.- Leveraged new photography department to create owned license-free photography, reducing reliance on stock photography from 90% to sub-45% in 18 months; this ensured image exclusivity and reduced image costs by >30% in year one and 22% in year two.- Anticipated shift to “mobile first” and introduced new design strategy in 2013 ahead of industry curve, creating award-winning UX and earning 2 Webbies and IAB for Innovation.- Won peer-nominated Johnson & Johnson “Encore” award 2 times for excellence in leadership.

San Mateo, California, Us

Worked directly with CEO and executive team on business strategy that defined brand values, voice, and new marketing strategies for global ecommerce company with 30M+ users worldwide.- Defined, hired and managed first creative department, including UX, marketing, editorial, and design staff, building team from scratch to 15 high-performers within 10 months.- Directed outside agency on development of new brand identity, allowing internal creative department to continue moving forward with major relaunch of company product keeping both projects working in parallel to launch simultaneously.

Seattle, Wa, Us

Led cross-functional team through major global brand redesign, including logo and identity, site redesign, and brand strategy to increase customer satisfaction and ease of use. Oversaw projects, including all US marketing initiatives. - Directed design development for new Expedia app for booking and managing trips that achieved seamless user experience, earning consistent 5-star ratings in app stores and largely decreasing customer service calls. - Delivered cost and efficiency savings, transitioning development of all creative for partnership ad initiatives through outsourced company in Costa Rica.

Denver, Co, Us

Defined and led creative department for one of world’s largest photo and video social networks. Oversaw projects from sales and marketing, email, apps, and brand identity with team of entertainment and UX designers and technical and marketing writers. • Identified need to split department into 2 clear disciplines: technical and marketing, allowing teams to better support needs of both for business.• Worked with executives to market product releases by identifying plan and executing creative.• Developed user testing schedule, UX design changes, registration redesign, and creative and marketing strategies causing Photobucket to grow from 25M user views (UVs) per month to 85M+ UVs per month within 2 years.

Burbank, Ca, Us

Managed design and UX for all sites for Disneyworld and Disney Cruise Line brands. Ran California and Orlando creative teams. Oversaw design, copywriting, IA, and content strategy for all projects.

Specialized in DVDs, trailers, traditional advertising for film and video game industries. Managed projects for companies including Porchlight Entertainment, EIDOS, Clear Channel, The FOX Movie Channel, Concord Records, DIC, and Nestlé.

• Supplied creative direction and managed all production and maintenance of each project. • Built creative team and established a production process.• Partnered with executive team on presentations to prospective investors

Universal City, Ca, Us

• Designed projects for various Universal Studios divisions • Produced presentations, sites and games for properties including Jurassic Park, The Mummy, American Pie, Alfred Hitchcock, and Rocky & Bullwinkle