Developing new innovative solutions for products, packaging and merchandising to diversify and increase business for clients.Marketing solutions to increase community NPO fund raising initiatives through brand building, cohesive marketing materials and consistent delivery of image to the community. Creator/Editor of the monthly electronic newsletter, member forum and website for the Forsyth County Master Gardeners.

Developed brand strategic creative platforms for companies including The Coca-Cola Company, Harley-Davidson, Hasbro, McDonalds, NASCAR, and Save the Children, which produced lines of quality retail products sold across retail channels.Cross funtional leader developing stratagies for new product ideas around emerging technologies that revitalized and increase product categories.Leading a creative team to keep abreast of new market and merchandising trends that assured they were delivering relevant new product ideas for market introduction.Increased sales through increased product category diversification-developed a line of successful Coca-Cola licensed products from its introduction in 1990 of 16 SKUs to over 200 SKUs annually.Continually streamlined and modified the concept to market process for a diverse line of products, minimizing time requirements for new line introductions.Managing a worldwide staff of artists, freelancers, and product development specialists, to bring a diverse group of products from an idea to line introduction on time and in budget.Traveling overseas to work with global partners to develop new product concepts & new manufacturing resources to assure maximum design utilization at marketable price points. Developing processes to streamline the development cycle allowing for faster product implementation at market. Collaborating with Senior Management, Purchasing, Sales and Ad Agencies to evaluate creative concepts, schedules, budgets and line releases to assure the delivery of viable products to the consumer.Primary liaison with licensors to assure all teams were intimately involved in brand philosophies and strategies. Developed the processes to manage standards and approvals throughout the development process, minimizing the time to bring new products to market.