Kathy Schaaf Email & Phone Number

Greater Minneapolis-St. Paul Area

North Minnapolis, MN

Greater Minneapolis-St. Paul Area

Mpls.

Twin Cities

St. Paul

Twin Cites

St. Paul MN

• Managed relations and communications with collaborating partners including government partners, funders, Board Members, staff, and community organizations during a chaotic and stressful transition period for the.
• Lead and supported program, fundraising and finance leadership staff.
• Worked with the Board and key staff to resolve a significant financial issue including identifying operating efficiencies to reduce costs and recommend and implement staff and program reductions to create a balanced.
• Conducted pertinent training and key program strategic planning with staff.
• Professionalized and conducted staff reviews, instigated an updated staff manual, lead all staff meetings and general staff gatherings to stabilized staff moral.
• Conducted trainings, visioning sessions for key programs, and conduced listening sessions for staff identified leadership issues.

Pro-bono project work.

• Provided strategic direction as part of senior leadership team for Endowment Campaign, Annual Fund, and marketing and public relations during time of growth and leadership change for $12.5M nationally renowned theater.
• Lead the effort to professionalize $4.5M annual fundraising efforts by completing first annual report in 10 years. Developed, planned and implemented the long-range strategic vision for the Annual Fund including.
• Integrated Development functions with education programming, and marketing and public relations efforts. Engaged pro-bono company to complete first demographic and competitive analysis report in 45 years. Secured and.
• Conducted SWOT analysis and five-year goal planning in alignment with overall strategic plan for six departments in an effort to set the plan to secure funding for infrastructure support.
• Worked closely with major corporate donors to build community investment opportunities and create ways to engage staff and leadership of corporate partners.
• Served the organization on the Board, Executive, Governance, Finance, Investment, and Marketing committees, as well as the Endowment Campaign, Annual Fund and Marketing/Public Relations committees.

• Provided strategic leadership and direction as a part of a four-person senior management team to ensure the long-term financial stability of the $7M organization and adherence to its strategic goals and objectives..
• Provided primary staff leadership and structure for the Capital Campaign Steering Committee of nine prominent community volunteers and several sub-committees. Developed the campaign structure and systems, collateral.
• Developed, planned and implemented the long-range strategic vision for the Annual Fund. Results include four upgraded or new staff positions, setting annual budget and work plan goals, stewardship planning, structure.
• Lead strategic efforts to increase visibility – to build the donor and student base – during a time of change and growth through marketing and public relations. Worked strategically with one full time staff person and.

• Served as Executive Director for a nationally recognized human service organization with two building sites, 70 employees, and a $3.5 million annual budget. Over four years, and during tremendous organizational growth.
• Provided leadership and direction for program planning, fund raising and communication efforts, strategic vision and planning, staff management, financial and operational stability.
• Professionalized the culture of the Nursery.
• Provided a visible and passionate voice in the community. Represented the organization and advocated for the clients in the media, to funders, with the union, and in the community at large.
• Managed organizational growth including: internal communication; networked computerization of both facilities; established program partnerships and collaborations with measurable program outcomes; and, policy and.
• Worked with the Board of Directors to accomplish its governance responsibilities, directed and staffed all board committees, implemented policy, and partnered with them to set and accomplish strategic plans, goals and.

• Developed, implemented and completed a capital fundraising campaign plan to secure $3.1 million for a second building facility. Completed the project on time and on budget.
• Established, directed, and staffed a campaign fundraising committee of two co-chairs, a steering committee, and four sub-committees totaling 42 prominent community volunteers.
• Directed the process to professionalize the Annual Fundraising staff and systems to support dramatic growth in general operating needs to fund two Nursery sites.
• Actively participated in strategic decision-making and planning alongside the Board in developing a vision for the future of the Nursery through its 3-year strategic plan.

• Performed as part of the Senior Administrative team to create, implement and meet the museum's strategic long and short-range organizational and financial goals.
• Led the planning, development, and direction of an integrated marketing, development, membership, operations, and visitor services department in support of the museum's $3.3 million budget.
• With a community campaign committee, led a capital fundraising campaign of $16 million for a new building facility and exhibits.
• Oversaw a strategic marketing plan that supported the museums grand opening and its long-range institutional, exhibits, and program plans.
• With the staff and Board of Directors, created and implemented a 3-year strategic plan.
• Established and directed the restructuring, and oversaw the administration, of the museum departments which produced 90% of museum income. These changes resulted in a combined increase in revenue from $613,000 to.

• Directed programs and activities to meet annual fundraising goals in support of $11,000,000 institutional budget.
• Created and implemented an annual fundraising plan with a $550,000 budget and $1,540,000 in revenue for a department of six full-time employees.
• Directed and staffed the Board of Trustee fundraising committee.
• Developed corporate, foundation, and individual donors and prospects; wrote requests and made major gift calls and presentations.
• Directed the in-house telemarketing program with annual revenue of $656,000.
• Staffed and directed Trustee cultivation events and VIP previews for exhibit openings.

• Directed membership acquisition and retention promotion for second largest science museum membership in the United States.
• Managed three person staff that processed 25,000 memberships and 100,000 members annually.
• Directed three yearly events, including exhibit openings and annual behind-the-scenes open house with attendance of 5,000.
• Increased membership revenue by 10 percent from $811,000 to $887,000.
• Led direct mail acquisition campaign to lapsed and prospective members with a four percent return rate.
• Increased telemarketing revenue by 12 percent from $350,000 to $420,000 and instituted the Business Telemarketing program.

• Designed and implemented a plan to create an in-house residential telemarketing fundraising program.
• Hired, managed, trained and motivated up to 22 telemarketers and two data entry people.
• Implemented the systems to assure processing of prospect and contributor lists, pledge processing, reminder statements, and donor benefit program.
• Successfully instituted one of the first Minnesota non-profit in-house telemarketing programs.
• Increased telemarketing revenue during this period from $90,000 to $350,000.