Kathy Kuo Email & Phone Number

上海市

_Responsible of overall brand strategy, communication plan and digital omni channel development_Organize and execute different scales of events to best serve the company needs._Develop the accountable project timeline and own the responsibility of the project management._Be responsible on the production quality, budget managements and result _Communicate with stakeholders at all levels within the company and external partners.Special Achievements_First DTC campaign for livestreaming of 618 campaign_Emphasis global strategy into local content developments

Taipei / Shanghai

_Responsible for all ATL marketing : PR , Social and Digital : KOL pitching, media relationship, communication strategy planning and execution, events planning and execution_Responsible of CRM : loyalty program, system building, big data analysis, strategic enegament program planning _Responsible for Channel Marketing: seasonal mall events, new store opening strategy and planning _Collateral opportunity approaching and accomplishing_Internal PR strategy and planning_Managing 2 staff teamSpecial Projects_Store opening projects (channel communication/promotion and event planning/execution) in Beijing , Shanghai, Guangzhou, Shenzhen, Shengyang, Nanjing, Chengdu, Fuzhou, Xiamen, Nanjing, Wuxi, Taiyuan, Xi'an_Crossovers (brand collaborations/licensee projects )Suicide Squad by Warner Pictures (Taiwan), Paul Frank (China), Kazuki Kuraishi (Japan), Ultra Music Festival (China, 2018), Creamfields (China, 2018), Rap of China Season 2 (TV Show, China, 2018)

Taipei City, Taiwan

Communication Manager at The Body Shop Taiwan_Overall ATL Marketing strategy planning & in-charge of all ATL media purchasing_Annual Marketing budget planning & evaluation_Digital Marketing plan by window and annual retaining_CRM & Loyalty program strategic planning/evaluating/sustaining_PR strategy planning and supervising_Co-op opportunity negotiation_TBS Foundation execution in Taiwan_Volunteering projects & Charity DonationsSpecial Accomplishments:THE BODY SHOP Brand Awareness (Survey Conduct by Media Palatte)Skincare: (Single Choice) 2013/0.5, 2014/0.6, 2015/0.9 (TOP3) 2013/2.0, 2014/2.5, 2015/2.8Body Care: (Single Choice)2013/0.9, 2014/0.5, 2015/0.8 (TOP3) 2013/1.9, 2014/1.8, 2015/2.9_2013 THE BODY SHOP International TOP 10 PR Campaign: HoneyMania Window (Oct.)_2013 THE BODY SHOP Asia Pacific Best 360 Marketing Plan: Christmas Window (Dec.)_2014 Cruelty Free International Global Handover Event: Best Value Campaign (Mar.) _2014 THE BODY SHOP International Top 3 PR Exposure: Feb.(Top 3 & 5) Mar.(Top 1 & 2) Apr. (Top 2) Jun. (Top 1) Sept (Top 3); won 7 out of 21 PR Top reports worldwide, #1 in APAC region_2014 THE BODY SHOP AP region Digital Marketing Best Practice (7 times out of 9)_2014 THE BODY SHOP AP region Social Media Best Practice (8 times out of 8)_2014 Q3 CRM Best Practice

Taiwan

Assistant MarCom Manager for the 2nd largest hotel in Taipei City, Taiwan._Marketing planning and execution_Brand buiding and execution_Co-op strategic alliance planning and execution_Media planning and buying execution_Sales projects for accommodations and restaurants_Internal communication and manage the PR department

The 50 years old No.1 Chinese comic brand_Marketing planning and execution_Co-op strategic alliance planning and execution_Media planning and execution_Magazine editing and publishing_Movie pre-production_News release

The largest and oldest PR agency in TaiwanResponsible Accounts: _P&G Taiwan (SK-II)_McDonald's Taiwan / Ronald McDonald's Children Foundation Taiwan_strategic planning_project execution_media relations_event planning

Bachelor Of Arts, Political Science

Master Of Arts, Brand Management And Communication Advertising

Master'S Degree, Brand Management & Communication Advertising