Katidja Youssouf, Mba

Katidja Youssouf, Mba Email and Phone Number

Founder and Business Strategist @ Crème de Conseil (CdC)
Toronto, ON, CA
Katidja Youssouf, Mba's Location
Toronto, Ontario, Canada, Canada
Katidja Youssouf, Mba's Contact Details

Katidja Youssouf, Mba personal email

Katidja Youssouf, Mba phone numbers

About Katidja Youssouf, Mba

Founder | Crème de ConseilI am the Founder of Crème de Conseil, where I don't just transform customer experiences; I turn them into powerful assets that drive loyalty, unlock new revenue streams, and fuel long-term business growth. Whether you're focused on improving retention, increasing revenue, or expanding into new markets, I work with businesses to elevate every stage of their customer journey, delivering measurable, meaningful outcomes.How I Help Businesses SucceedI specialize in creating innovative customer experience (CX) strategies for small and medium-sized businesses. From the very first interaction to long after the sale, I enhance every touchpoint to maximize satisfaction, boost retention, and increase customer lifetime value. My tailored CX solutions also streamline operations, laying a solid foundation for growth and market expansion.My BackgroundWith over 20 years of experience in strategy, marketing, sales, customer service, retention, and complaints management, I have helped businesses across financial services, luxury, and consumer goods industries reimagine their customer journeys. One of my proudest achievements was building the retention and customer care departments from the ground up at HomeEquity Bank, resulting in exceptional client loyalty and business growth.French bilingual, I had the opportunity to collaborate with businesses in France, Canada and Africa, I hold an MBA in International Luxury Brand Management from ESSEC in France and a Certificate in Project Management from the University of Toronto. Alongside my work with Crème de Conseil, I enjoy teaching Marketing at George Brown College, where I help shape the next generation of business leaders.Let's connect and explore how we can transform your customer experience to create sustainable growth and loyalty.Specialties: CX Strategy & Management, Business Transformation, Luxury Brand Management, Retail Management & Operations, Sales & Marketing Strategies

Katidja Youssouf, Mba's Current Company Details
Crème de Conseil (CdC)

Crème De Conseil (Cdc)

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Founder and Business Strategist
Toronto, ON, CA
Katidja Youssouf, Mba Work Experience Details
  • Crème De Conseil (Cdc)
    Founder And Business Strategist
    Crème De Conseil (Cdc)
    Toronto, On, Ca
  • Crème De Conseil (Cdc)
    Founder & Business Strategist
    Crème De Conseil (Cdc) 2020 - Present
    Crème de Conseil is a boutique consulting firm that specializes in:- Helping small to mid-sized organizations increase their revenue through customer experience optimizations- Empowering Black-owned luxury businesses to thrive and elevate their brands to new heights.We work with clients on three continents - North America, Europe, and Africa - both in English and French.Our services include:- Customer experience enhancements: CX strategies, customer journey mapping and analysis, customer service and retention strategies- Business transformation: strategic planning, scaling process improvements, market expansion.
  • George Brown College
    Professor - Strategic Relationship Marketing & Marketing Management - Digital Media Programs
    George Brown College Jan 2024 - Present
    Toronto, Ontario, Ca
    Through the Marketing Seminar Series in the Strategic Relationship Marketing and Marketing Management - Digital Media programs, I connect students with industry leaders to better understand related careers, current trends, and develop their networking /employability skills.
  • Homeequity Bank
    Head Of Executive Customer Care | Cx Department
    Homeequity Bank Jul 2022 - Sep 2023
    Toronto, Ontario, Canada, Ca
    • Created the Customer Care department within the CX team, ensuring clients’ complaints are managed according to regulatory requirements and more effectively.• Designed and implemented processes to ensure complaint resolution occurs in a consistently timely manner.• Improved the management of complaints for all client-facing teams (150 people out of 300 employees) by simplifying the internal procedures & the intake process in Salesforce in collaboration with UX & IT leaders. • Led a team of complaints specialists who manage complex complaints. • Managed the ongoing monitoring of complaints & other KPIs to provide robust information to the executives.• Partnered with leaders of all Client-facing business units to ensure the adoption of the complaint processes.• Managed complaints at the highest level (SDE) as well as OBSI and FCAC requests.
  • Homeequity Bank
    Manager | Retention | Strategy And Analytics Department
    Homeequity Bank Apr 2021 - Aug 2022
    Toronto, Ontario, Canada, Ca
    • Created the loyalty/retention department & the associated service delivery model.• Led the loyalty team & ensures the delivery of the loyalty mandate.• Developed loyalty strategies, systems & processes to ensure profitability and the best client experience.• Partnered with key stakeholders to establish the loyalty activity.• Leveraged data & customer insights with the Analytics Team to develop specific loyalty strategies • Educated and aligned with business partners to build a culture of loyalty across the bank.• Established and managed KPIs and set quality standards.• Reached 30% over loyalty objectives in 2021.
  • Homeequity Bank
    Award-Winning Bilingual Team Lead | Portfolio Management
    Homeequity Bank 2017 - Apr 2021
    Toronto, Ontario, Canada, Ca
    Promoted to Team Lead (last position)• Managed and trained the team of Client Relations Specialists.• Designed and improved processes that significantly improved the customer experience & service delivery.• Defined & managed KPIs, assessed team contribution which helped improve performance .• Awarded President’s Award in 2019 for exceptional contribution.
  • University Of Toronto
    Project Management Certificate
    University Of Toronto 2018 - 2019
    Toronto, Ontario, Ca
  • Okaïdi
    Award-Winning Flagship Store Manager
    Okaïdi 2015 - Jan 2017
    Roubaix, Nord, Fr
    Okaidi is a children clothing company from France- Defined the client experience strategy for the store. Oversaw sales, operations, and P&L. - Hired & coached the customer experience team, resulting in less turnover.- Built solid relationships with customers & successfully represented the Voice of the Canadian client.- In 8 months, sales reached 15% over objective. As a result, 6 more stores opened in the GTA
  • Creme De Conseil
    Marketing And Business Development Consultant
    Creme De Conseil 2011 - 2015
    Notable clients• After Breast Cancer - Association for cancer survivors, Toronto Defined and executed the social media strategy.• L'Oréal, Louis Vuitton, Nu Skin, niche beauty brands - Paris Provided business development, marketing strategy and training design services.
  • Dr. Brandt Skincare
    Regional Sales And Marketing Manager, Europe
    Dr. Brandt Skincare 2009 - 2011
    Miami, Florida, Us
    - Managed Dr. Brandt skincare brand in 11 European countries (600 Sephora points of sale + online store), including the P&L, related operations and all marketing activities. - Oversaw a dedicated team of 3 country managers and sales team
  • Agence 187, L'Oreal
    Marketing Consultant
    Agence 187, L'Oreal 2008 - 2009
    Strategic Marketing Consulting for Helena Rubinstein, then for a niche beauty brand.
  • Essec Business School
    Mba In International Luxury Brand Management
    Essec Business School 2007 - 2008
    Cergy-Pontoise, Fr
  • Numericable
    Telephone Product Manager
    Numericable 2001 - 2007
    Champs-Sur-Marne, Fr
    Managed the landline product division for the country’s largest cable operator in France.
  • Bouygues Telecom
    Mobile Phone Product Manager
    Bouygues Telecom 1998 - 2001
    Meudon-La-Forêt, Fr

Katidja Youssouf, Mba Skills

Marketing Strategy Marketing Strategy Luxury Goods Business Planning Brand Management Retail Management Market Planning Sales Management Marketing Management Cosmetics Business Development Beauty Industry Project Management Product Management Luxury Operational Marketing Account Management Key Account Management Ethnic Cosmetics Sales Team Management English Ethnic Marketing Budget P&l Management Digital Marketing Crm Business Strategy Customer Relationship Management

Katidja Youssouf, Mba Education Details

  • Essec Business School
    Essec Business School
    International Luxury Brand Management
  • University Of Toronto
    University Of Toronto
    Project Management Certificate
  • Tbs Education
    Tbs Education
    Marketing B2C

Frequently Asked Questions about Katidja Youssouf, Mba

What company does Katidja Youssouf, Mba work for?

Katidja Youssouf, Mba works for Crème De Conseil (Cdc)

What is Katidja Youssouf, Mba's role at the current company?

Katidja Youssouf, Mba's current role is Founder and Business Strategist.

What is Katidja Youssouf, Mba's email address?

Katidja Youssouf, Mba's email address is ka****@****ail.com

What is Katidja Youssouf, Mba's direct phone number?

Katidja Youssouf, Mba's direct phone number is +141683*****

What schools did Katidja Youssouf, Mba attend?

Katidja Youssouf, Mba attended Essec Business School, University Of Toronto, Tbs Education.

What are some of Katidja Youssouf, Mba's interests?

Katidja Youssouf, Mba has interest in Business And Marketing Strategy, Children, Project Management, Multi Cultural Marketing, Economic Empowerment, Environment, Poverty Alleviation.

What skills is Katidja Youssouf, Mba known for?

Katidja Youssouf, Mba has skills like Marketing, Strategy, Marketing Strategy, Luxury Goods, Business Planning, Brand Management, Retail, Management, Market Planning, Sales Management, Marketing Management, Cosmetics.

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