Katie Carroll Email & Phone Number

Houston, Texas, Us

• Lead a team of 15 across pipeline generation, sales enablement, brand strategy, product marketing, partner marketing, and content creation, driving Empyrean’s go-to-market strategy.• Develop and execute strategies that align product marketing and sales efforts to optimize client engagement, user experience, and pipeline growth.• Champion user-centered messaging and content strategies to connect with diverse audiences, including HR leaders, employers, partners, and end-users.• Collaborate with Product and Engineering teams to bring innovative solutions to market, ensuring product launches resonate with clients’ real-world needs.• Cultivate a team culture of curiosity, collaboration, and excellence, empowering each member to leverage their unique strengths and achieve shared goals.• Focus on making benefits accessible and meaningful, supporting HR leaders in building connected, engaged workforces.• Track industry trends and client feedback to refine our messaging and go-to-market approach, keeping Empyrean at the forefront of HealthTech and Benefits innovation. • Drive impactful results in brand visibility and pipeline quality, contributing to Empyrean’s growth and mission of improving the employee benefits experience.

Houston, Texas, Us

Founding Role & Leadership* Established the Product Marketing function at Empyrean and led the vision and strategy for product marketing efforts, setting the foundation for cross-functional collaboration and growth.Product Positioning & Messaging* Created compelling messaging strategies tailored to different stakeholders, including employers, channel partners, and end consumers, resulting in heightened engagement and resonance.* Collaborated closely with the Product and Engineering teams to craft market-facing messaging, ensuring alignment with customer needs and industry trends.Sales Enablement & Training* Equipped sales channels with in-depth understanding of buyer pain points and solutions, conducting comprehensive training sessions and delivering internal tools and external collateral.Go-to-Market Strategy & Launch Execution* Crafted comprehensive go-to-market strategies and executed launches for new products and services, fostering cross-functional collaboration for seamless implementation.Strategic Campaigns & Growth Initiatives* Spearheaded Empyrean’s growth marketing initiatives, conceptualizing and executing impactful marketing programs to achieve annual growth targets.* Orchestrated campaigns and sales plays that drove successful attainment of new client acquisition and upsell goals.

Fractional CMO for 3Natives, an 18+ location franchise business in Florida. Some top projects included: - Created a new visual brand for the company- Lead the design and development of a new website- Lead the design and production of new labels for their products- Social media content development and strategy- Streamlined business operations and improved processes to support their franchise development as one of the fastest growing franchises in Florida.Fractional CMO for Sequa, a global aerospace engineering company. Some top projects included: - Lead the creation of a set of shared company values and developed an internal campaign to roll them out to their global workforce- Built an internal and external communications strategy and calendar for both companies that reflected their own unique business objectives, employee base, and communication style. - Lead the design and development of a new website.KC ConsultingI'm a consumer marketing consultant and help small business owners, entrepreneurs and marketing teams on anything from big picture strategy all the way down to the little details.

Charleston, Sc, Us

• Product Messaging - Develop product positioning and messaging for Benefitfocus products. • Lead Product Launch - Plan the launch of new products and releases and manage the cross-functional implementation of the plan. Own the go-to-market plan to deliver results that ensure the customer and business goals are met in operational launch plans.• Sales Enablement - Communicate the value proposition of products to the sales team and develop the sales tools that support the selling process of the products. • Create Compelling Content - Develop internal and external presentations, web content, videos, etc. that highlights differentiated value to reach target customers• Developed and lead the GTM launch of the company's first direct-to-consumer benefits platform, www.Benefitplace.com

San Jose, Ca, Us

• Represented the aggregated voice of all global business teams (North America, Europe, Australia, and Canada) to the Product engineering team and worked as the Global Business Lead to prioritize regional business needs within the global engineering roadmap.o Developed new processes and in-depth training documentation and training sessions for all global business teams to support product launches.• Spearheaded the migration of thousands of eBay pages to a new product platform as the Global Business Lead. This migration included developing algorithmic content, Quality Assurance testing on new product functionality, owning the global feedback loop to engineering and providing ongoing technical and business support to global teams.

San Jose, Ca, Us

• Engineering Support & Marketing Tools Design -- Acted as the North America Business Lead to Engineering to build out a self-service business reporting toolset.o Coordinated the development of the tools for each regional team that pulled business performance metrics to support inventory planning, page optimization, and marketing campaign performance.• Partnered with the SEO team to develop high-quality SEO content and best practices for the top eBay pages.• Coordinated with the Creative Design team to build thousands of new creative assets to match new product specs and new brand guidelines.• Collaborated with the Rich Content & Structured Data Teams to build new site functionality that provided innovative ways for customers to shop eBay (Ex: Shop the Look – static images that are shoppable with eBay inventory)

San Jose, Ca, Us

• Strategic Marketing -- Developed Seasonal Marketing campaigns including strategy, campaign planning and development, post-campaign analytics, and recommendations for future seasonal programs. Campaigns included Father’s Day, Fourth of July, Back to School, Labor Day, Halloween, and Year-end Holiday.o Researched inventory gifting and shopping trends to identify products that sold on eBay during past seasonal campaigns and provided inventory recommendations to business teams.• Project Coordination -- Coordinated the development of seasonal design style guides for each retail event that included creative concepts, marketing messaging, design elements, and lifestyle photography.

San Jose, Ca, Us

• Cross-functional Communications -- Assumed the lead role in solving a critical internal communications problem in the tracking of marketing activities across 30 teams. Lacking a centralized calendar led to miscommunication and inefficiency.o Developed, an omnichannel marketing calendar that combined 30 calendars comprised of highly complex excel spreadsheets into one simple and intuitive online interface.• Developed and presented a change management plan and received approval from eBay leadership to implement the new calendar process.o Led the beta-testing, created a detailed user manual, held training sessions for 100+ users and completed a successful launch within 90 days from conception to release.

San Jose, Ca, Us

• Campaign Implementation -- Implemented end-to-end integrated marketing campaigns for Home & Garden, Sporting Goods, and Fashion verticals across all marketing channels including Email Marketing, Onsite Marketing, Internet Marketing, Public Relations, Social Media, and Mobile platforms.o Project Leadership -- Tracked progress across all cross-functional teams to ensure on-time delivery of campaign elements.o Cross-functional Communications -- Ensured coordination and communication on insights across cross- functional teams by leading post-campaign analysis to evaluate results and recommend improvements for future campaigns.

San Dimas, California, Us

• Strategic Marketing --Developed and implemented the social media strategy. Coordinated with stakeholders across the Company to ensure its effectiveness. Drove brand message and image through the adoption of relevant social media techniques into the corporate cultures and all the company's products and services.o Marketing Tactics -- Directed creative imagery and messaging for social media campaigns and day-to-day activities. Duties included online advocacy, writing editorial content, community-outreach efforts, promotions, and working with channel partners.o Managed digital marketing presence across various social networks and platforms including Facebook, Twitter, YouTube, email campaigns, and blogs.o Analytics -- Monitored useful benchmarks for measuring the impact of social media programs, and analyzed, reviewed and reported on the effectiveness of campaigns to maximize results for future campaigns.• Executed the first social media advertising campaign for a product launch and achieved nearly 75 million impressions, a 200% increase in social followers and established partner relationships.Magellan is a leading portable GPS navigation consumer electronics company. Founded in 1986 and with over 200 key patents in GPS technology, Magellan is recognized as an industry innovator and leader.

Scottsdale, Az, Us

• Brand Awareness -- Assisted in development of brand positioning, marketing creative, and business systems concerning new brand launches for individuals and companies.o Created and maintained social media strategies to build customer connections, and product promotion. Increased ROI through blogging, social networking and online marketing for all internal and client media plans.o Supported planning and on-site management of large-scale events and conferences for corporate clients.HEASLEY&PARTNERS is a branding agency that has been shaping businesses into brands for over 15 years. They work exclusively with high-growth, entrepreneurial organizations and use their proprietary Heart & Mind ® Branding method to find the heart in a company, craft the message, image it and put it into high gear.

Denver, Co, Us

-Planned, executed and promoted creative events and promotions for the JanSport brand. -Aligned and integrated JanSport with the campus community and culture through social media and marketing tactics.-Expanded perception of the brand and created awareness of products through partnerships with other organizations and gained local sponsorships.JanSport is an American brand of backpacks, now owned by VF Corporation, one of the world's largest apparel companies.

Chandler, Arizona, Us

-Planned semi-annual graduation ceremonies and monthly student events. -Managed internal and external social media networks including Facebook, Twitter, and YouTube. Quadrupled social media following and engagement in 6 months.-Wrote press releases and maintained media relations for newly opened online schools.Primavera Online High School is a publicly funded charter school serving grades 9-12 in Arizona. The school was founded in 2000 and was made possible by a program established by the Arizona Legislature in 1998. It is the fastest-growing online high school in the State.