Katie Catton Email & Phone Number

Los Angeles, Ca, Us

Los Angeles Metropolitan Area

Los Angeles, California, United States

Client: Sony Pictures- Manage multi-million dollar integrated advertising campaigns for theatrical and home entertainment releases of films across a variety of genres and target audiences- Build and present strategic, research-backed recommendations optimized for campaign timing, audience consumption habits, and title-specific opportunities- Lead client communication and manage deliverables across internal/external teams- Manage multiple high-priority campaigns simultaneously, overseeing a team of 3- Provide clients with POVs on emerging trends and the evolving media landscape- Campaigns include Uncharted (#2 Grossing Film 2022 To-Date), Spider-Man: No Way Home (#3 Grossing Film Ever), Ghostbusters: Afterlife (#9 Grossing Film 2021)

Clients: Sony Pictures & Quibi- Built and presented integrated theatrical media campaign recommendations - Oversaw campaign execution and trained supporting team (3 members)- Led and presented Post-Campaign Analyses with key learnings and recommendations- Developed new processes that maximize efficiency and streamline deliverables- Selected as one of 3 team members (of 20+) retained on Sony Pictures account during pandemic; subsequently led digital strategy and execution- Supported new business pitches across a variety of verticals including D2C and Retail - Campaigns include Bad Boys for Life (#1 Grossing Film 2020), Jumanji: The Next Level (#11 Grossing Film 2019), Die Hart (Top Quibi Show)

Greater Los Angeles Area

Client: Sony Pictures- Built and presented multi-million dollar digital media recommendations- Managed client-facing documents tracking campaign budgets and activity- Owned campaign execution from start to finish: reserved media, coordinated creative delivery and ad trafficking, provided clients with launch updates, and processed billing- Led weekly reporting deliverables highlighting audience and creative performance - Provided client with competitive reports detailing media mix, strategy and tactics- Campaigns include Spider-Man: Far From Home (#7 Grossing Film 2019), Venom (#11 Grossing Film 2018), Spider-Man: Into the Spider-Verse (Best Animated Film 2018)

Greater Los Angeles Area

Digital assistant media planner for Sony Pictures Theatrical. Titles: Jumanji: Welcome to the Jungle, Peter Rabbit, Superfly, Roman J. Israel, Esq.

Greater Chicago Area

• Assessed state of social media and influencer marketing; presented findings and and an outline of best practices to Brand Planning and PR/Social teams• Compiled a summary of current industry and cultural trends, which was presented to CEO of agency and incorporated into his State of the Agency address• Authored and programmed quarterly Brand Planning newsletter on MailChimp• Analyzed secondary research and provided top-line takeaways for team• Accounts include: Corona, Pacifico, Cedar Fair, Edward Jones and BIC

San Francisco Bay Area

- Produced a variety of content marketing assets for enterprise technology clients- Created and edited content for agency’s blog and social media accounts daily- Headed social media pilot project, boosting agency’s Twitter following by 65% in 60 days

Skokie, Illinois

- Developed material for social media marketing, email marketing, and event marketing; evaluated success of these efforts through various analytical measures- Researched and identified potential sponsorship partners; assisted in creating pitch decks- Composed 6-page monthly newsletter sent to 25 team sponsors; designed template for future use

Bachelor Of Science (B.S.), Journalism

Activities and Societies: Form and Function Marketing Group, Kappa Alpha Theta, Northwestern University Dance MarathonMajor in Journalism.

Iaas Certificate, Advertising

The Institute of Advanced Advertising Studies (IAAS) is one of the advertising industry's longest running and most highly regarded.

Education record

Semester in Copenhagen with courses in Creative Industries, Project Leadership and Photography

Education record

Activities and Societies: Yearbook, National Charity League, Volleyball, Lifeguarding, Swimming