Katie D. Email & Phone Number

United States

Oversee operations, talent development, colleague connections and and vendor partnership within our business, communications and technology teams.

• Ensure effective technology relationships, connections, and vendor partnership, while balancing best-in-class communications for the entire client experience
• Team leadership
• Strategic communication planning and implementation
• Online enrollment portal management

Knoxville, Tennessee Area

• Develop and expand client communication strategies allowing clients to communicate benefit offerings to employees with clarity
• Benefit Guide development
• Online enrollment portal development
• Virtual presentation expansion

Knoxville, Tennessee Area

Traditional Marketing♦ Planned and executed a $1.5 million marketing budget generating 30% increase in leads while keeping the company cost of marketing below industry standards of 17%♦ Established benchmark expectations with vendors to ensure each marketing vehicle met and exceeded profitability requirements♦ Increased response rate in Direct Mail program.

Knoxville, TN

♦ Researched, strategized and implemented Territory Divisions for sales force ♦ Converted all contracts to electronic agreements to be used on the iPad during in-home sales♦ Purchased field supplies for 4 sales associates to support a 176% year over year growth in sales♦ Mastered Renewal by Andersen’s newly developed sales management software

Knoxville, Tennessee Area

♦ Built client relationships through frequent interaction, conference calls and face-to-face meetings♦ Utilized Microsoft Office to research, draft, edit, and finalize legal documents, court filings, business agreements, etc. for national and local clients, including legal research and client interviews

Greater Atlanta Area

♦ Developed area-specific marketing tactics to facilitate sales growth♦ Equipped Owner-Operators and store Team Members to carry out the organization’s sales and brand growth strategy♦ Built brand awareness in low awareness markets resulting in sales increases between 2% and 39%

Bachelor Of Arts (B.A.), Business, Management, Marketing, And Related Support Services

General Spanish Studies