Katie Fiore Email & Phone Number

New York, United States

Trenton, Nj, Us

Trenton, Nj, Us

The Communication & Engagement Lab's mission is to better connect New Jersey's residents to State programs, services and initiatives. We are doing this by taking a resident-first approach, using consumer marketing best practices to better understand our audience's motivations, create messaging that speaks to what's in it for them, and meet them where they are on the right channels, at the right time, with the right messages, using the right formats.

Brooklyn, Ny, Us

Founded in 2018, the Her Future Work is dedicated to using the future of work as a platform for gender equality. Our programs help future proof the female workforce through innovation, ongoing learning and network building. - Establish, cultivate and grow a global community of change-making women looking to use the future of work as a platform for change, entrepreneurship and economic opportunity- Develop and implement community engagement strategies and content to grow base through programming including live panels, lunch & learns, workshops and training presentations- Recruit global team of Ambassadors, foster leadership and promoting career development

New York, Ny, Us

Develop full funnel B2B and DTC strategies and programs for designed to find new audiences, generate leads and grow revenue. Conduct primary research and user interviews to identify insights and develop positionings for both startup and established clients. Clients include BDO, Monroe College, Catalyst and Attorney Live.

New York, Ny, Us

Responsible for strategic initiatives that deliver client growth by leveraging consumer-driven insights and ideation. - Launched Syzygy’s data and optimization platform (SiP), a cloud-based marketing tech stack (SaaS); defining and driving the product, positioning, pricing and go-to-market strategy- Launched and lead SYZYGY’s New York strategic services offering, immediately monetizing via a six-figure annual global consulting engagement for Data & Insights- Conception and go-to-market planning of Amazon defense program to help retailers preserve and grow their DTC business- Leveraged design thinking techniques to develop the customer insights and strategy that won new business- Developed hypothesis-driven frameworks and experiments for clients to test into incremental profit through increased conversion rates, revenue per transaction, and scalable business insights

New York, Ny, Us

Oversaw global, multidisciplinary 30+ person team in support of Avis Budget Group's ROI- based online campaigns. - Oversaw YOY revenue growth of +10% increase despite -5% decrease in budget through optimized performance- Developed a portfolio-based testing & learn plan, forecasting revenue and KPI performance - Implemented personalized creative and incremental multi-touch attribution methodology on a global basis

New York, Ny, Us

Accountable for Creative/Web Dev P&L performance and management, day-to-day operations of 30-person multi-disciplinary team. - Took business unit from startup with $0 revenue to $4MM revenue center by year three - Identified opportunity and launched offline creative/print production team - establishing highest margin line of business- Developed digital products, communications strategies, creative strategies, testing strategies, and multivariate testing strategies that lead to increased client program ROIClients included: KPMG, HP, Mayo Clinic, Chartis, PURE Insurance, The Weekly Standard, The Nation, Paralyzed Veterans of America, kajeet, TravelZoo, and Lionel NASCAR.

New York, Ny, Us

Established process and infrastructure to support rapidly growing Paid Search business, working closely with Technical, Finance, Media and Client Services teams.

New York, Ny, Us

Leveraged general and direct marketing principles to develop customer acquisition strategies for retail, publishing and B2B brands; client relationship management and business development.Clients included: Bloomingdale's, J. Crew, Paul Fredrick, Harvard Business Publishing, Ross-Simons, Value Line, Forbes Magazine, and Elizabeth Arden.

Cincinnati, Ohio, Us

Clients included: Payless Shoe Source, Chase, and AccentHealth.

New York, New York, Us

Clients included: Nabisco Snackwells and Nabisco New Products.

Clients included: Gain Detergent (Procter & Gamble), and the Ad Council's Drunk Driving Prevention campaign.

Clients included: Safeguard Antibacterial Soap (Procter & Gamble), Juno, and TCI Telephony Services.

Clients included: Sudafed, Actifed, Benadryl and Sinutab (Warner-Lambert).