Katie Fiore Email and Phone Number
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Katie Fiore personal email
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As a creative problem solver, I love making connections and drawing inspiration from unconnected situations and people. I approach my work by knowing that multidisciplinary collaboration and feedback make everything better; innovation is hard work; and empathy is essential.My secret sauce to marketing includes a full funnel approach, hypothesis-driven testing frameworks, marketing automation, and a user-centered approach that leverages design thinking and jobs to be done practices.My career has spanned strategy, product development, client services and business operations. I have a strong affinity for entrepreneurship and love workshops, writing, storytelling, networking, and partnerships. Outside of work I serve on the Board of Directors for the New York Coalition Against Domestic Violence, connect and mentor women through Her Future Work, am an avid pilates practitioner and blog about the Catskills, baking and entrepreneurship.
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Director, Communication + Engagement LabNew Jersey State Office Of InnovationNew York, United States -
Director, Office Of Innovation | Communication + Engagement LabState Of New Jersey Jun 2023 - PresentTrenton, Nj, Us -
Strategy Lead, Office Of Innovation | Communication & Engagement LabState Of New Jersey Nov 2021 - Jun 2023Trenton, Nj, UsThe Communication & Engagement Lab's mission is to better connect New Jersey's residents to State programs, services and initiatives. We are doing this by taking a resident-first approach, using consumer marketing best practices to better understand our audience's motivations, create messaging that speaks to what's in it for them, and meet them where they are on the right channels, at the right time, with the right messages, using the right formats.
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FounderHer Future Work Aug 2018 - PresentBrooklyn, Ny, UsFounded in 2018, the Her Future Work is dedicated to using the future of work as a platform for gender equality. Our programs help future proof the female workforce through innovation, ongoing learning and network building. - Establish, cultivate and grow a global community of change-making women looking to use the future of work as a platform for change, entrepreneurship and economic opportunity- Develop and implement community engagement strategies and content to grow base through programming including live panels, lunch & learns, workshops and training presentations- Recruit global team of Ambassadors, foster leadership and promoting career development -
Group DirectorSma Nyc May 2019 - Nov 2021New York, Ny, UsDevelop full funnel B2B and DTC strategies and programs for designed to find new audiences, generate leads and grow revenue. Conduct primary research and user interviews to identify insights and develop positionings for both startup and established clients. Clients include BDO, Monroe College, Catalyst and Attorney Live. -
Head Of StrategySyzygy New York Oct 2016 - Oct 2018New York, Ny, UsResponsible for strategic initiatives that deliver client growth by leveraging consumer-driven insights and ideation. - Launched Syzygy’s data and optimization platform (SiP), a cloud-based marketing tech stack (SaaS); defining and driving the product, positioning, pricing and go-to-market strategy- Launched and lead SYZYGY’s New York strategic services offering, immediately monetizing via a six-figure annual global consulting engagement for Data & Insights- Conception and go-to-market planning of Amazon defense program to help retailers preserve and grow their DTC business- Leveraged design thinking techniques to develop the customer insights and strategy that won new business- Developed hypothesis-driven frameworks and experiments for clients to test into incremental profit through increased conversion rates, revenue per transaction, and scalable business insights -
Global Group Account DirectorSyzygy New York Apr 2015 - Sep 2016New York, Ny, UsOversaw global, multidisciplinary 30+ person team in support of Avis Budget Group's ROI- based online campaigns. - Oversaw YOY revenue growth of +10% increase despite -5% decrease in budget through optimized performance- Developed a portfolio-based testing & learn plan, forecasting revenue and KPI performance - Implemented personalized creative and incremental multi-touch attribution methodology on a global basis
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Vp, General ManagerPmx Agency Aug 2009 - Sep 2014New York, Ny, UsAccountable for Creative/Web Dev P&L performance and management, day-to-day operations of 30-person multi-disciplinary team. - Took business unit from startup with $0 revenue to $4MM revenue center by year three - Identified opportunity and launched offline creative/print production team - establishing highest margin line of business- Developed digital products, communications strategies, creative strategies, testing strategies, and multivariate testing strategies that lead to increased client program ROIClients included: KPMG, HP, Mayo Clinic, Chartis, PURE Insurance, The Weekly Standard, The Nation, Paralyzed Veterans of America, kajeet, TravelZoo, and Lionel NASCAR. -
Vp, Operations And Marketing ServicesPmx Agency Jan 2008 - Aug 2009New York, Ny, UsEstablished process and infrastructure to support rapidly growing Paid Search business, working closely with Technical, Finance, Media and Client Services teams.
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Vp, Client ServicesPmx Agency Jul 2000 - Jan 2008New York, Ny, UsLeveraged general and direct marketing principles to develop customer acquisition strategies for retail, publishing and B2B brands; client relationship management and business development.Clients included: Bloomingdale's, J. Crew, Paul Fredrick, Harvard Business Publishing, Ross-Simons, Value Line, Forbes Magazine, and Elizabeth Arden.
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Client LeadOrganic 1999 - 2000Cincinnati, Ohio, UsClients included: Payless Shoe Source, Chase, and AccentHealth. -
Account DirectorFcb New York 1998 - 1999New York, New York, UsClients included: Nabisco Snackwells and Nabisco New Products. -
Account SupervisorWells Rich Greene 1997 - 1998Clients included: Gain Detergent (Procter & Gamble), and the Ad Council's Drunk Driving Prevention campaign.
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Account ExecutiveJordan, Mcgrath, Case & Taylor 1995 - 1997Clients included: Safeguard Antibacterial Soap (Procter & Gamble), Juno, and TCI Telephony Services.
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Account CoordinatorBates Usa 1994 - 1995Clients included: Sudafed, Actifed, Benadryl and Sinutab (Warner-Lambert).
Katie Fiore Skills
Katie Fiore Education Details
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The George Washington UniversityInternational Affiars
Frequently Asked Questions about Katie Fiore
What company does Katie Fiore work for?
Katie Fiore works for New Jersey State Office Of Innovation
What is Katie Fiore's role at the current company?
Katie Fiore's current role is Director, Communication + Engagement Lab.
What is Katie Fiore's email address?
Katie Fiore's email address is ka****@****e.nj.us
What is Katie Fiore's direct phone number?
Katie Fiore's direct phone number is 131756*****
What schools did Katie Fiore attend?
Katie Fiore attended The George Washington University.
What are some of Katie Fiore's interests?
Katie Fiore has interest in Recreational Runner, Hard Core Cake Baker.
What skills is Katie Fiore known for?
Katie Fiore has skills like Multi Channel Marketing, Creative Services, Production Management, P&l Management, Management, Project Management, Business Development, Resource Management, Performance Attribution, Integrated Marketing, Leadership, Website Development.
Who are Katie Fiore's colleagues?
Katie Fiore's colleagues are Patricia Dobson, Brayan Diaz, Betti Singh, Ken Heintz, Sofia Austin, Peter Cullen, Genevieve Halsey.
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