• Strategic Leadership: Develop and implement overall business strategies to drive growth, profitability, and market share.• Financial Management: Set financial targets, develop budgets & forecasts, and monitor P&L performance to ensure profitability.• Operational Efficiency: Streamline operations to optimize supply chain, distribution, and inventory management. Oversee day-to-day operations. Drive cost savings and efficiency initiatives across the organization.• Purchasing & Product Development: Oversee product lifecycle management, from conception to market launch. Collaborate with teams to define product positioning, pricing, packaging, and branding strategies. Lead sourcing and purchasing initiatives. Manage supplier relationships while implementing purchasing strategies that enhance cost-effectiveness and product quality. Develop and oversee inventory forecasts to maintain optimal stock levels.• Sales and Marketing Oversight: Direct sales, marketing, and brand strategy efforts to optimize brand exposure, expand distribution channels, and drive revenue growth across multiple channels.• Partnership & Stakeholder Relations: Establish and maintain relationships with key partners, suppliers, retailers, and other stakeholders to strengthen relationships and drive business objectives. Negotiate contracts and secure strategic alliances to support business objectives.• Team Leadership & Development: Recruit, lead and mentor cross-functional teams. Cultivate a collaborative, innovative, and dynamic culture that encourages creativity and forward-thinking at all levels.• Compliance & Legal Affairs: Ensure products comply with industry regulations to maintain safety and quality standards. Oversee the management of trademarks and patents to protect intellectual property rights and prevent infringement. Approve contracts and agreements to mitigate risks.

• Provide leadership and vision to the organization by developing short and long term plans and objectives; sales, marketing and distributions strategies; budgets and cash flow analyses; sales targets, projections and pricing strategies• HR management including the recruitment, training and development, and performance assessment of all of company’s employees• Inventory management, including forecasting; purchasing and managing inventory levels to ensure proper service to the company’s diverse downstream distribution network• Oversee global manufacturing processes and third party relationships, including new productdevelopment; price negotiations; production schedules; and quality control• Responsible for the company’s quality control processes as required by ISO 9001:2008, including the development and maintenance of quality manuals and policy and procedures• Oversee finances, including budget development and management; cash flow management; ensuring the accuracy of all records; and approving all financial reports.

• Developed and implemented annual marketing plans and budgets• Managed all new product development including the coordination of designs with manufacturers, examination of prototypes, price strategies, and product launches• Developed marketing materials such as advertisements, brochures, packaging, presentations etc.• Planned, implemented and participated in trade shows, consumer shows and sponsored events;• Developed and implemented sales and marketing strategies for top accounts to increase revenue • Proactively prospected for new business opportunities resulting in acquiring new accounts

Performed duties relating to borrowing and lending functions of the Library’s Interlibrary Loan service