• Co-created new sustainer experiences using human-centered design.• Developed go-to-market strategies for new sustainer programs.

• Developed and oversaw donor acquisition and retention telephone fundraising campaigns.• Met and exceeded client KPIs including CTA, CPDR, revenue, and new donor acquisition.• Grew client relationships, with one client experiencing over 600% growth in four years.• Managed and mentored staff, including three Account Managers and one Account Director.

• Developed strategies to maximize revenues and build sustainable and scalable funding engines for non-profits. • Managed complex strategic projects for multiple non-profits.• Provided expert review and strategic input on key programs.• Oversaw general donor acquisition for one client using radio, online, and direct mail channels.

• Developed and implemented a merchandising strategy, including a new e-commerce platform. • Launched a new brand for an apparel line of merchandise.

• Led multiple fundraising programs with a revenue goal of over $14 million and an expense budget of $4 million, managing a team of 19 employees.• Grew a new, event-based sports marketing program (Team World Vision) by 200% annually.• Reengineered a 20-year-old program (30 Hour Famine) that raised over $11 million and engaged over 13,000 youth groups and 350,000 youth annually. Immediate results showed an increase in fulfillment of 8-12%, while decreasing expenses by 5%.

• Led the ‘Expand the Best’ initiative to critically evaluate success metrics for all products and channels and determine organizational investment priorities.• Led multi-year strategic planning process for marketing products and channels.• Developed and evaluated new products and new channels.• Liaised with board members and leaders organization-wide on behalf of senior management.

• Managed a portfolio of 30,000+ sustainers, generating over $7 million annually. • Created strategic marketing plans for new and existing sustainer products.• Created and managed product messaging. • Increased sustainer retention by over five percentage points and revenue by $2 million over a two-year period. • Responsible for meeting and exceeding all performance metrics, including retention, reactivation, and revenue.

• Managed complete sponsor lifecycle from initial recruitment through win back. • Collaborated with Donor Insight team to analyze new sponsor behavior, resulting in a new welcome kit that increased new sponsor retention by over three percentage points.• Designed a sponsor feedback report that led to a one percentage point increase in donor satisfaction and a three percentage point increase in a 'likeliness to continue their relationship' with World Vision.• Managed the activities of external agencies and internal service departments. • Provided consulting services to the Mexico office on marketing plans to acquire new sponsors and cultivate and retain existing donors.

• Served as Account Executive for internal clients. • Managed all technical aspects of production management, including print/media purchasing, press checks, vendor selection and communication and quality control for WVUS and international partnership office.