Katie Macfee Email & Phone Number

Seattle, Washington, United States (remote)

Overland Park, KS

* Analyze marketing data for a portfolio of large retail clients, for recurring performance evaluation and ad hoc analyses* Serve as primary analytics contact for clients, define trends in data, apply that knowledge to develop strategies for client success, and present recommendations to clients* Design, build, publish, and update interactive data.

Overland Park, KS

• Current specialties with email (retail, magazines, newsletters), web analytics (Google Analytics, Coremetrics, Omniture) and social measurement (Facebook, Twitter, Instagram).
• Analytics and Insights: Provide key insights, trends and actionable campaign optimization recommendations to internal strategy team and direct clients.
• Data Visualization: Develop charts, tables and new data views using Tableau visualization software. Currently working on a multi-channel dashboard.
• Market Research: Evaluate new analysis tools for existing and emerging channels. Present findings to team and collaborate on KPIs.

Overland Park, KS

• Campaign Execution: Built, proofed, and revised emails for several high profile and high volume retail clients using the email service provider ExactTarget.
• Strategic Planning and Analysis: Provided key insights, trends and actionable campaign optimization recommendations to clients through PowerPoint decks and memorandums.
• Project Management: Managed project timelines and assets for email marketing deployments and advanced integrations both internally and with clients.

• Email Acquisition: Researched and implemented new email acquisition programs: sweepstakes, email appends, trade ads. Optimized organic registration process: internal web ads, social marketing, triggered emails..
• Strategic Reporting and Analysis: Created reports to analyze subscriber and list growth trends. Communicated results with management team each month. Built more than 5 critical reports from scratch.
• Database Marketing and Maintenance: Performed detailed list clean up, bounce scrubs and subscriber trend analysis. Created targeted lists for promotional marketing. Cut bounce rate in half within first 3 months.
• Newsletter and Project Management: Oversaw 15 newsletters a week across 8 consumer magazine brands. Coordinated approval within functional teams. Troubleshot template and delivery issues with email service provider.

• Promotional Marketing: Coordinated house ads and email campaigns for nine consumer magazines. Wrote promotional copy for web and print marketing.
• Merchandise Management: Researched new products and licensing opportunities. Maintained inventory levels through more than 200 vendors.
• Strategic Reporting and Analysis: Analyzed merchandise and campaign reports to determine the best product mix and the most appropriate medium to drive results.
• Web site Maintenance: Maintained consistent descriptions of products on the Web. Analyzed search categories to be more intuitive.

Mba, Marketing

Bachelor Of Science (B.S.), Journalism And Spanish

Activities and Societies: KU Scholarship Halls, Study Abroad, Alternative Spring BreaksFall Semester abroad in Santiago de Compostela.