Katie Mayercin Email & Phone Number

Columbus, Oh, Us

Columbus, Ohio Area

Founded Captivate Creative Company LLC. Concepted, created and implemented company branding on all print collateral, website and social media sites. Created processes for maintaining project schedule, managing clientele and bookkeeping. Executed a wide range graphic design and branding strategy projects for clients. Promoted company through social media marketing and blog posts.

Columbus, Ohio Area

Developed profitable, creative concepts for marketing and merchandising campaigns each season for over five years. Managed all in-house and external designers by providing art direction and maintaining project list and schedule. Art directed New York Times Best Selling Author Richard Cowdrey on numerous successful QVC collaborations from 2017-2019. Most recently, we worked on the 2019 Easter TSV, which sold forty thousand units in a single day.

Columbus, Ohio Area

Collaborated with the creative department to establish a new visual identity for Cheryl’s. Created the new Cheryl’s Cookies style guide, then applied the new brand handwriting to all store signs, core and wholesale merchandise, trade show booths, displays and more. Established four key processes for creative merchandise including the concept development, design development, production and press approval process. Designed two of the top ten most successful Ohio State University cookie jars for Cheryl’s, totaling $85,000 in revenue.

New Albany, Ohio

Collaborated with merchandising team, product engineers, regulatory and marketing teams to launch and maintain fine fragrance, personal care and cosmetic products for Abercrombie & Fitch, Abercrombie Kids, Hollister and Gilly Hicks brands. Consistently generated design solutions that were on trend, brand right and business conscious. Strategized marketing initiatives such as social media and web campaigns, launch events and store merchandising for new products.

Partnered with cross-functional teams in updating all fragrance and personal care products to ensure that they were compliant with international regulations. Assisted in the restaging of all existing Hollister and Gilly Hicks SKUs by collaborating with brand design lead and preparing all artwork files for print production.

Actualized each client’s vision by developing an identity for their event. Contributed to the expansion of the business by initiating organizational processes and generating marketing materials and advertising for promotional events.