Katie Petersen

Katie Petersen Email and Phone Number

Principal, RunSights Lab, Design Research @ Brooks Running
Kirkland, WA, US
Katie Petersen's Location
Greater Seattle Area, United States
About Katie Petersen

I am a design strategist who detangles sophisticated challenges, leads designers through structured projects, and exceeds business targets. Collaborating cross-functionally, understanding various stakeholder needs, and embracing a systems-mindset have allowed me to make impact beyond design teams. As a leader, I build collaborative practices, exercise curiosity, ground projects in purpose, and mentor teammates as needed. My track record shows that I recruit and hire diverse teams with unique backgrounds, approaches, and perspectives. I am known for establishing design excellence through action, presence, and leadership. I utilize make-to-think practices and clear communication to move ideas into action. I uphold high expectations for myself and my team alike. I thrive on teams where people feel safe to innovate with gravitas. Psychological safety is a top priority; it is the cornerstone for employees feeling valued and increases innovation output. I am passionate about equity, belonging, and trust. We should design products, digital experiences, and services that uplift people and connect deeply to humanity.Areas of Expertise: team leader, mentor & coach, project management, cross-functional collaboration, systems thinking, process improvement, strategic planning, concept ideation & validation, design thinking, user experience (UX) design, human-centered research and insights, facilitation, customer experience, executive presentations

Katie Petersen's Current Company Details
Brooks Running

Brooks Running

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Principal, RunSights Lab, Design Research
Kirkland, WA, US
Employees:
1609
Katie Petersen Work Experience Details
  • Brooks Running
    Principal, Runsights Lab, Design Research
    Brooks Running
    Kirkland, Wa, Us
  • Brooks Running
    Senior Design Researcher, Consumer Insights
    Brooks Running Feb 2024 - Present
    Seattle, Washington, United States
    Applies design thinking and a mixed-method research approach to unlock the key wants and needs of all who run. Anticipates future needs of runners, empower internal teams with deep insights and recommendations to create innovative products and strategies, and inform decisions to help the brand adapt to shifts in the market.
  • Katie Petersen
    Innovation Consultant
    Katie Petersen Jan 2021 - Present
    Service design consultant • Communication strategy • System inefficiency diagnosis • Stakeholder mapping • Competitive analysis & distinguished business model solutions • Storytelling and Executive Presentations
  • Adplist.Org
    Design Mentor
    Adplist.Org 2023 - Present
  • Ford Motor Company
    Design Strategist And Trust Innovation Lead (Design Thinking Catalyst Lead)
    Ford Motor Company Oct 2022 - Jun 2023
    Directed D-Ford’s ‘Designing for Trust’ initiative, integrated and connected trust-building experiences across next generation physical products, digital interactions, and services -- across vehicle design, UX, UI, and customer experience. Contributed to #1 rating of Blue Cruise, Ford’s self-driving software. Served as Ford’s in-house trust expert and trust strategist.• Spearheaded 'Designing for Trust' strategy by developing design language, principles, & frameworks and strategically building a new enterprise-wide competency for cross-functional teams. Deployed methodology across 5 UX design organizations • Facilitated prototyping and design sprints to craft design artifacts. Translated user experience design concepts into engineer-friendly metrics, simplifying decision-making for high-priority processes • Mentored 15 UX designers globally, de-risking 7 major concepts of future product concepts through strategic experiments including AR heads up display, digital services, and automation user experiences. Developed compelling user stories and internal case studies• Authored and trained 350+ multidisciplinary teams of designers in Experience Design, CX, D-Ford, and Corporate Design. Focused on privacy, safety, integrity, service, social technology, and competency• Co-Directed Catalyst Innovation Program Curriculum Committee and pioneered engaging learning best practices to audiences of 500+ employees, resulting in 10X engagement and 13X comprehension
  • Ford Motor Company
    Senior Design Researcher And Strategist (Senior Design Thinking Catalyst)
    Ford Motor Company Mar 2021 - Oct 2022
    Democratized design excellence across the Ford enterprise. Project managed 7 unique initiatives through end-to-end user experience development culminating in quality deliverables and mission-critical impact amongst performance-driven team.• Led design thinking learning program based in company-wide innovation data trends. Guided problem solving from hypothesis testing to insight identification and strategic implication. Developed user flow strategy and content. Delivered fast-paced and interactive workshops to help enterprise employees apply Design Thinking. Defined objectives and priorities, exceeded all KPI targets • Led positive cultural transformation by improving employee experience ratings by 178%. Directed UX design team in redefining culture and developing global engagement practices. Analyzed quantitative and qualitative data to inform deliverables: team norms and 'Kudos Cards' (celebratory postcards) • Co-wrote and taught 'Art of Facilitation' course to upskill remote innovation capabilities, served as mentor to top 10 high performing facilitators, improving ideation outcomes for 100+ remote workshops • Increased company-wide usage of Design Thinking by 3X after reimagining of Ford's Design Thinking digital experience via data-driven hypotheses and utilizing a prototype-and-test mindset • Grew inclusive design process across global design organization by contributing to DEI&A design toolbox
  • Leadership Tomorrow
    Lt'23 Cohort Participant
    Leadership Tomorrow Sep 2022 - Jun 2023
    Greater Seattle Area
    Intensive racial justice leadership development for regional leaders• Piloted 'Belonging Toolkit' for companies, communities, and families by partnering with Civic Commons• Developed refined vision of collaborative leadership for Puget Sound Region
  • Rush University Medical Center
    Design Fellow
    Rush University Medical Center Jun 2020 - Aug 2020
    Chicago, Illinois, United States
    Consulted with healthcare group and drove strategic roadmap for co-designed clinical trials• Developed strategy to advance co-designed Clinical Trials for RUSH University Hospital and the Institute for Translational Medicine. Fostered consesus for inclusive medical practices for healthcare system
  • Illinois Institute Of Technology
    Design Researcher
    Illinois Institute Of Technology Jun 2020 - Aug 2020
    Articulated real-time, pandemic-resilient service design archetypes that supported the reopening of global economies• Conducted extensive, real-time qualitative research and insights• Facilitated collaborative learning forums with industry experts across 3 continents to problemsolve for emerging constraints. Developed visualization of archetypes and service patterns
  • Embarc
    Senior Service Design Manager (Senior Program Manager)
    Embarc Mar 2016 - Aug 2020
    Chicago, Il
    First hire at award-winning, start-up organization, recognized for its disruptive redesign of modern education. Built experience design department, piloted insight system, and trained team to execute at scale• Recruited, hired, and managed team of 5 direct reports while collaborating with cross-functional stakeholders• Multiplied portfolio 3X within one year by garnering network of 400+ stakeholder partners, including Google, MSLGROUP, Salesforce, Motorola Solutions, MorningStar, and Chicago Bulls• Scaled robust program from 120 to 2,000+ participants, delivering on business targets at scale• Led experience design department strategy through vision development, brand awareness, and innovation efforts. Cultivated innovation-forward culture via design sprints and prototyping competitions• Designed customized data system and multi-user communication processes to track complex logistics and synthesize metrics, increasing partnership collaboration by 6X
  • Embarc Inc.
    Program Manager And Service Designer
    Embarc Inc. Mar 2014 - Mar 2016
    Chicago, Il
    Embraced start-up culture by building this position and all related systems from its infancy. Managed organization's partner relations while keeping a keen eye on the details of logistics for 450 inner-city youth. As the first full-time employee of the organization, extra hours of work ensured that relationships were strong, logistics were seal-tight, and programming was transformative in students’ lives.
  • Phillips & Co.
    Consultant Innovation Facilitator
    Phillips & Co. 2018 - 2020
    Greater Chicago Area
    Hired on contract to support lean innovation within mid-size companies and Fortune 500 brands• Facilitated innovation sessions for various clients that sparked breakthrough concepts and business strategies for new products, services and brands. Clients included World Trade Center Association and AARP• Analyzed workshop outcomes to synthesize findings for client strategies
  • Common Threads
    Program Manager
    Common Threads Aug 2013 - Mar 2014
    Greater Chicago Area
    Executed programming at nationwide culinary wellness non-profit serving under-resourced communities • Revamped Parent teaching program curriculum, resulting in 175% growth• Increased program size by 30% within 3 months
  • Peace Corps
    Peace Corps Volunteer, Schools And Community Resource Specialist
    Peace Corps Jul 2010 - Sep 2012
    Isandlwana, South Africa
    Built sustainable systems in rural Zulu village• Established 17 new school libraries, a career and college resource center, an HIV-education program, a literacy program, and a women’s empowerment program• Successfully negotiated a renewed contract between South African government and US Peace Corps• Trained and mentored ~100 incoming Peace Corps Volunteers• Effectively advocated for improved infrastructure, education resources, and health services byaddressing The National Council of Provinces
  • Rainier Beach High School, Seattle, Wa
    English Teacher
    Rainier Beach High School, Seattle, Wa Sep 2008 - Jun 2010
    Taught English and History in under-resourced high school• Adjusted teaching approach based upon student needs and honored cultural values

Katie Petersen Skills

Teaching Youth Development Nonprofits Event Planning Public Speaking Program Development Research Editing Social Media Fundraising International Development Strategic Planning Program Evaluation Team Building Intercultural Communication Program Management Training Teaching Adults Microsoft Excel Powerpoint Microsoft Office Educational Leadership Business Partner Relations Microsoft Word Management Project Management Leadership

Katie Petersen Education Details

Frequently Asked Questions about Katie Petersen

What company does Katie Petersen work for?

Katie Petersen works for Brooks Running

What is Katie Petersen's role at the current company?

Katie Petersen's current role is Principal, RunSights Lab, Design Research.

What is Katie Petersen's email address?

Katie Petersen's email address is pe****@****ana.edu

What is Katie Petersen's direct phone number?

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What schools did Katie Petersen attend?

Katie Petersen attended Iit Institute Of Design, Indiana University Bloomington.

What are some of Katie Petersen's interests?

Katie Petersen has interest in Education.

What skills is Katie Petersen known for?

Katie Petersen has skills like Teaching, Youth Development, Nonprofits, Event Planning, Public Speaking, Program Development, Research, Editing, Social Media, Fundraising, International Development, Strategic Planning.

Who are Katie Petersen's colleagues?

Katie Petersen's colleagues are Mike Gohn, Rylie Nelson, Mariusz Szwałek, Lan Nguyen, Noah Eva, Vishal Singh, Itmamul Wafa.

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