• Led U.S. Soccer fan loyalty program (Insiders), overseeing all fan communication, digital sweepstakes and campaigns, U.S. in-match fan activations, and special event fan promotions (World Cup, SheBelieves Cup, Roster Reveals, Fan Week, etc.)

• Led catalog streaming strategy for US and international artists as well as global holiday and release anniversary campaigns• Oversaw and implemented release of more than 225 compilations for 50+ UMG artists from 2020 to 2021• Generated over 50M streams worldwide for 2020 holiday campaign through curation strategy• Team point person with all UMG international commerce and programming leads in 50+ markets• Spearheaded global commerce conversations and secure campaign support• Facilitated international curator calls discussing/implementing new catalog strategies • Managed relationship and workflow with graphic designer

• Team liason with all UMG owned and associated labels WW on playlisting • Managed programming for all UMG US owned and operated playlists • Directed SEO Optimization on streaming campaigns

• Team point person with all UMG owned and associated labels worldwide - met bi-weekly to determine joint goals and develop plans to achieve them • Led daily marketing team efforts including setting KPIs for playlist promotion and growth on digital service providers and create global strategies to hit these target KPIs • Analyzed track and playlist performance both during and post-campaign and adjusted recommendations based on insights • Developed and oversaw artist playlisting strategy• Led marketing campaign development and implementation including support on socials channels, influencer campaigns and on and off-platform advertising• Oversaw team track prioritization and coordinate internal playlist support with 50+ markets globally • Coordinated with international playlist programming teams to move more than 60 tracks into the Spotify Global Top 50 and over 35 tracks into the Global Top 10 throughout 2019• Represented team at UMG conferences internationally, sharing and developing Global best practices and collecting informal research as to how to better support each market• Managed and developed team - helping develop key skills and streamline work efforts • Ran Los Angeles intern program - hiring and mentoring interns • Facilitated bi-weekly international curator calls discussing new strategies and market wins• Created weekly team brainstorming sessions to provide labels and markets with additional avenues to promote tracks

• Represented team, working directly with West Coast and international labels• Worked with UMG labels to manage weekly priority tracks worldwide• Managed global track coordination on streaming services among all UMG territories• Set priorities for promoting and marketing UMG tracks on streaming services• Coordinated with artist digital teams to promote playlists via social media• Collaborated with programming teams to adjust playlist content and positioning globally• Sent out weekly reports and action items to various territories/clients• Managed intern positions and assignments

• Worked with UMG labels to manage weekly priority tracks worldwide• Managed global track coordination on streaming services among all UMG territories• Set priorities for promoting and marketing UMG tracks on streaming services• Coordinated with artist digital teams to promote playlists via social media• Collaborated with programming teams to adjust playlist content and positioning globally• Sent out weekly reports and action items to various territories/clients• Managed intern positions and assignments

• Partnered with clients to develop successful strategy, content and advertising for all social media outlets• Led digital marketing team for GRAMMY-nominated album• Gained 175M+ Facebook & Twitter Impressions for well-known Country artist over the course of 8 months• Grew Country YouTube channel to 10M views using social promotion and strategic paid media• Increased well-known Country artist’s Facebook page likes to over 1M within a year • Created and implemented release plans for artists signed to the DigSin record label • Managed social media accounts for multiple festivals and industry award shows, on and off site• Created weekly reports to assess effectiveness of social media testing and adjusted strategy/delivery based on results

• Researched and designed social posts for official Sony Music accounts• Pinned various Sony artist press articles on official Sony Music Pinterest account• Ran artist analytics using: SAMIS, Next Big Sound, Vevo analytics, Spotify analytics, and Dashboard (artist newsletter)• Added new projects to and edited existing projects in the Marketing Media Vault (MMV) • Created and uploaded a Spotify top-25 track, album, and artist list by country to Sony Music Buzz weekly• Created charts of various countries' top tracks, albums and artists for deck creation

• Planned and executed multiple events including Community Days and Concerts• Assisted DJ in running the boards and recording liners • Worked with Digital department to schedule tweets and Facebook posts • Shadowed Sales department on sales calls and researched station ratings/client descriptions• Recorded a 15-second spot for Production department

• Took notes for Cognitive Psychology Class

• Assisted librarians in research activities• Organized and scanned photos into the archives database • Researched and created a report on past athletic directors

• Input marketing data• Created client profiles for company write ups• Researched LinkedIn to uncover new candidates