-Over 9 years experience in online marketing, including digital and omni-channel.-Possess strong strategic planning skills with a consumer-centric digital mindset, and an in-depth knowledge of consumers' insight and purchasing behavior.-Lead multi-category brand's CRM strategy planning.-Always enjoy challenge and innovation.
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Corporate Ec Digital Marketing Manager寶僑家品 May 2022 - Jul 2024Finding another opportunity and being the gatekeeper is the most important mission of this role.- Bring innovation thinking and ahead of market approach to the team.- Focus on performance media strategy planning, analysis and observation media trend and market insight. Such as google, Meta, LINE...etc.- Collaborate with CRM, sales, brand team and media agency to achieve media and business goal.- Focus on iomin channel market, such as data management, digital innovation and strategic planning. -
Digital Marketing (D2C) &Crm Manager (O2O)Shiseido Jan 2022 - May 2022- Mainly responsible for maintaining official website, running SEO & SEM program and CRM planning etc.- Official site analytics and UX/UI optimization.- Communicate with reginal and cooperate with local system provider for maintain official site.- Planning CRM strategies according to each brand's needs.- Great interpersonal and communication skills -
Ec Integrated Marketing Associate Manager (Brand.Com/D2C)牛爾美妝保養(塞席爾美之本) Mar 2018 - Jul 2021- Provide brand with strategies to meet their needs.- Official site analytics and UX/UI optimization. Also ramp up this brand's capability on SEM and SEO as well as UX/UI Optimization.- SEO & SEM optimization- Mainly responsible for digital media planning and execution of e-commerce site to increase sales and engagement. Including performance analysis, marketing analysis, competitor reviews to interpret, budget planning, co-op with KOL directly, and LIVE sale etc.- Based on strategy, flexibly use a variety of media and TA setting strategy to achieve our goals, such as criteo, appier, Yahoo, Google, LINE and Facebook etc.- Great interpersonal and communication skills.
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Media Planning SupervisorPhd Aug 2016 - Feb 2018- Develop appropriate media plans for Boutique and Contact lens brand needs. Including media strategy and execution plan, such as TV, Google, Facebook, LINE, programmatic buy, and Co-op with KOL or media etc.- Great interpersonal and communication skills -
Digital Marketing Specialist (E Commerce)Eyescream Apr 2015 - Jul 2016- Mainly responsible for media execution of e-commerce site, including performance analysis, and co-op with KOL etc.- Flexibly use a variety of media to achieve our goals, such as criteo, appier, Yahoo, Google and Facebook etc.- Great interpersonal and communication skills
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Official Site Pm - 產品企劃專員永慶房產集團 May 2012 - Mar 2015In charge of official website, including performance review and analyze. -
Healthy Journalist (Part Time) - 醫療線文字記者 (兼職)優活健康傳媒 Jun 2011 - Apr 2012
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Foreign Sports Journalist (Part Time) - 國外體育線文字記者 (兼職)Nownews 今日傳媒股份有限公司 Sep 2008 - Apr 2011
Frequently Asked Questions about Katie S
What is Katie S's role at the current company?
Katie S's current role is Data & CRM Analyze / Integrated Media Strategy / Digital & Performance Marketing / EC Business Growth & Analytics / UX/UI Optimization / ex-P&G / ex-Shiseido / Content Writer.
What schools did Katie S attend?
Katie S attended 輔仁大學.
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