Katie S

Katie S Email and Phone Number

Data & CRM Analyze / Integrated Media Strategy / Digital & Performance Marketing / EC Business Growth & Analytics / UX/UI Optimization / ex-P&G / ex-Shiseido / Content Writer
Katie S's Location
Taiwan, Taiwan, Province of China
About Katie S

-Over 9 years experience in online marketing, including digital and omni-channel.-Possess strong strategic planning skills with a consumer-centric digital mindset, and an in-depth knowledge of consumers' insight and purchasing behavior.-Lead multi-category brand's CRM strategy planning.-Always enjoy challenge and innovation.

Katie S's Current Company Details

Data & CRM Analyze / Integrated Media Strategy / Digital & Performance Marketing / EC Business Growth & Analytics / UX/UI Optimization / ex-P&G / ex-Shiseido / Content Writer
Katie S Work Experience Details
  • 寶僑家品
    Corporate Ec Digital Marketing Manager
    寶僑家品 May 2022 - Jul 2024
    Finding another opportunity and being the gatekeeper is the most important mission of this role.- Bring innovation thinking and ahead of market approach to the team.- Focus on performance media strategy planning, analysis and observation media trend and market insight. Such as google, Meta, LINE...etc.- Collaborate with CRM, sales, brand team and media agency to achieve media and business goal.- Focus on iomin channel market, such as data management, digital innovation and strategic planning.
  • Shiseido
    Digital Marketing (D2C) &Crm Manager (O2O)
    Shiseido Jan 2022 - May 2022
    - Mainly responsible for maintaining official website, running SEO & SEM program and CRM planning etc.- Official site analytics and UX/UI optimization.- Communicate with reginal and cooperate with local system provider for maintain official site.- Planning CRM strategies according to each brand's needs.- Great interpersonal and communication skills
  • 牛爾美妝保養(塞席爾美之本)
    Ec Integrated Marketing Associate Manager (Brand.Com/D2C)
    牛爾美妝保養(塞席爾美之本) Mar 2018 - Jul 2021
    - Provide brand with strategies to meet their needs.- Official site analytics and UX/UI optimization. Also ramp up this brand's capability on SEM and SEO as well as UX/UI Optimization.- SEO & SEM optimization- Mainly responsible for digital media planning and execution of e-commerce site to increase sales and engagement. Including performance analysis, marketing analysis, competitor reviews to interpret, budget planning, co-op with KOL directly, and LIVE sale etc.- Based on strategy, flexibly use a variety of media and TA setting strategy to achieve our goals, such as criteo, appier, Yahoo, Google, LINE and Facebook etc.- Great interpersonal and communication skills.
  • Phd
    Media Planning Supervisor
    Phd Aug 2016 - Feb 2018
    - Develop appropriate media plans for Boutique and Contact lens brand needs. Including media strategy and execution plan, such as TV, Google, Facebook, LINE, programmatic buy, and Co-op with KOL or media etc.- Great interpersonal and communication skills
  • Eyescream
    Digital Marketing Specialist (E Commerce)
    Eyescream Apr 2015 - Jul 2016
    - Mainly responsible for media execution of e-commerce site, including performance analysis, and co-op with KOL etc.- Flexibly use a variety of media to achieve our goals, such as criteo, appier, Yahoo, Google and Facebook etc.- Great interpersonal and communication skills
  • 永慶房產集團
    Official Site Pm - 產品企劃專員
    永慶房產集團 May 2012 - Mar 2015
    In charge of official website, including performance review and analyze.
  • 優活健康傳媒
    Healthy Journalist (Part Time) - 醫療線文字記者 (兼職)
    優活健康傳媒 Jun 2011 - Apr 2012
  • Nownews 今日傳媒股份有限公司
    Foreign Sports Journalist (Part Time) - 國外體育線文字記者 (兼職)
    Nownews 今日傳媒股份有限公司 Sep 2008 - Apr 2011

Katie S Education Details

Frequently Asked Questions about Katie S

What is Katie S's role at the current company?

Katie S's current role is Data & CRM Analyze / Integrated Media Strategy / Digital & Performance Marketing / EC Business Growth & Analytics / UX/UI Optimization / ex-P&G / ex-Shiseido / Content Writer.

What schools did Katie S attend?

Katie S attended 輔仁大學.

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