Katie Skillen Email & Phone Number

Toronto, Ontario, Canada

I work with brands to optimize and design shopper experiences based on behavioural insights.

Burlington, ON

• Led the internal full-service communications agency team of 5, including digital and traditional media, PR, social, design, events and customer research.
• Led an “Agile” cross functional team to scale up and launch a new Park reservation & e-com website in 6 weeks
• Introduced and led online customer research & analytics to validate new products before going to market
• Mapped department processes and implemented new intake/brief process for requests, creative concept process… Show more Led the internal full-service communications agency team of 5, including digital and traditional.
• Mapped department processes and implemented new intake/brief process for requests, creative concept process, department scope outline, and a new web-based project management system
• Partnered with local community TV to sell-in, co-write and direct our first ever children’s television series about nature called Conservation Kids Show less

Markham, Canada

• Positioned J&J for the future of healthcare retail via strategic consulting partnerships with retail customers.
• Secured leadership buy-in nationally, and my work was showcased globally
• Sold-in and facilitated a Walmart/J&J Executive Health & Wellness Summit/Design Thinking day
• Led a cross functional team of 4 and 1 direct report to execute our strategy
• Reinvented & designed/built a futuristic “Shopper Lab” at J&J Consumer Canada head office
• Awarded a Sales… Show more Positioned J&J for the future of healthcare retail via strategic consulting partnerships with retail customers.

Markham, Canada

• Led the shopper marketing function at J&J including a structured team of 6. Developed strategic marketing plans that brought together retailers and brands across channels and categories, driving mutual profit and equity.
• Developed a new function strategy, goals, financial structure, team structure & operational framework
• Led a corporate project to improve on-shelf availability across Top 4 major retailers, delivering 3:1 ROI
• Led the development and presentation of a total… Show more Led the shopper marketing function at J&J including a structured team of 6. Developed strategic marketing plans that brought together retailers and brands.
• Led the development and presentation of a total company Joint Strategic Plan with our largest Customer (Loblaw/Shoppers Drug Mart)
• Awarded a Sales Leadership Award for 2015 Show less

Etobicoke

Built and executed multi-brand Shopper Marketing activations to grow long term equity and sales for both retailers and Johnson & Johnson brands.

Mississauga, Canada

• Member of leadership team that grew the largest Experiential Marketing agency in Canada from $8MM to $100MM between 2003 - 2012.Led a $4M function and team of 30 people for retailer and CPG clients. Clients included.
• Grew a business unit P&L from $1Million to $4Million, including a structured team of 30 employees to deliver on client… Show more Member of leadership team that grew the largest Experiential Marketing agency in Canada.
• Grew a business unit P&L from $1Million to $4Million, including a structured team of 30 employees to deliver on client objectives
• Created a strategic 2-year business plan for my unit to drive growth and employee engagement
• Sold & built strategies for brands & companies including Loblaw, President’s Choice, BAND-AID, GSK, Novartis & Canadian Breast Cancer Foundation
• Developed a new tool for flexible resource planning (people, operations, hiring, etc) that improved business unit margins by 2%

Oversaw all Labatt programming for Western Canada including Experiential Marketing and entry level Sales and Merchandising team