Katie W. Email and Phone Number

• Led and mentored a team of three Outreach Specialists, fostering professional development by providing guidance and training in various areas, including SEO, content creation, and data analysis.• Implemented an off-page SEO strategy in-house. This included full process documentation and asset creation leveraged by the 20 individuals on the SEO/PR team reducing 30% in vendor costs.• Worked directly with the business development team to upsell current customers and support new business deals in B2B and E-commerce industries.

• Successfully pitched stories to top-tier media outlets in the B2B/E-commerce space and secured 400+ brand mentions across 30 client accounts resulting in increased brand visibility and website traffic.• Produced compelling written and visual content for press releases, articles, blogs, and social media platforms.• Served as a hybrid SEO Specialist and supported the SEO team through the development of content maps, execution of keyword research, and implementation tasks.• Developed and implemented a diverse range of outreach campaigns for all clients ranging from finance, education, and auto industries.

• Supported the execution of weekly email marketing campaigns by drafting copy, designing templates, segmenting lists, and analyzing performance metrics to optimize future campaigns.• Provided administrative support to the marketing department including scheduling meetings, managing calendars, organizing files, and handling correspondence.• Monitored media coverage and online mentions of the brand, compiling reports and analyzing sentiment to gauge public perception and inform communication strategies.