Founded and launched a coffee roasting company, sourcing premium beans to developing branding strategies.Art directed and developed a custom brand identity, including logo, packaging, photography, and web design to convey Squiggle’s unique brand message. Studied the marketplace to develop insights into consumers’ brand and coffee preferences, resulting in selling 100 units and achieving a wholesale client in the first four months.

Managed a team of 5 direct reports, providing guidance and coaching to maximize team performance while maintaining customer service and brand vision. Led in-store visual merchandising, developing brand guidelines and merchandising standards based on consumer trends and buying patterns.Analyzed product performance to make strategic adjustments to optimize sales, contributing to an increase in total sales by over 50% from 2021 to 2022.

Managed global vendor relationships across design functions, including digital design, 3D design, and social media marketing.Pitched a new brand persona and identity through custom brand elements implemented across product packaging, web design, and social media.Directed the brand’s visual language – art directing lifestyle and product shoots, developing shot lists, set styling, and providing feedback in post-production.

Designed 50+ multidisciplinary projects, collaborating to create unique design solutions and contribute to multi-million-dollar proposals for Fortune 500 clients in the pharmaceutical, retail, and DEI sectors.Selected as a key team member to analyze and forecast design trends in global design studios, producing quarterly reports using design strategy to acquire new clients and advance business development for BCG stakeholders.Led impactful discussions on design thinking and sustaining creativity with a team of 25 designers during quarantine, cultivating greater cohesion and trust in adapting to the ever-changing cultural landscape.

Developed and conceptualized events for brand partnerships and company-wide gatherings with 400+ attendees, creating signage plans, optimizing traffic flow, and developing impactful environmental graphics for large-scale events.Sourced and cultivated strategic partnerships with global vendors to develop and execute comprehensive branding packages for event experiences, including video, rental, and print vendors.

Worked alongside my Co-Art Director and editorial staff to create student media across both print and digital platforms. As the art director, my role was to work with the creative director to create unique, compelling concepts that thoughtfully tied together with the overall theme and the work of the editorial staff.

Collaborated with AT&T to research and conceptualize consumer personas to reposition the brand amongst the key demographic of 18-34-year-olds. As Print Art Director I led a team of four designers as the print art director to establish the final proposal book design showcasing research, design process, and final design solutions. The team pitched four final concepts to AT&T’s executive creative directors resulting in a successful ten week-long partnership.

Volunteer leadership program that positively, promotes SCAD to prospective students. Ambassadors are the face of the student body and serve as college hosts for prospective students and their families.