Katie Alteri Email & Phone Number

New York City Metropolitan Area

• Manage full-cycle blog process, including content ideation, keyword research, writing and editing posts, assigning posts to freelance writers, and publishing website posts. • Manage and outsource graphic design and marketing projects. • Monitor blog performance, site traffic, keyword rankings, and KPI’s. Lead historical optimization of 15-20 monthly blog posts.

New York, Ny

• Designed, wrote, and scheduled marketing emails using HubSpot. • Performed A/B tests to improve email performance and increase lead generation. • Produced bi-monthly educational blog newsletters focused on company funding options and business topics.

Greater New York City Area

• Created blog posts and press releases for website. • Built and maintained network of freelance website content writers. • Generated post topics, edited content, and provided feedback. • Maximized SEO for online content using keyword research and historical optimization. • Conducted backlink outreach to secure backlinks and guest posts on reputable websites.

• Wrote 3-5 blog posts per day pertaining to fashion, technology and investment topics.• Posted articles, photos and videos to the website on a daily basis.• Managed the company’s Facebook, Instagram, Pinterest and Twitter accounts.• Interviewed industry leaders for articles and other FashInvest content.• Created public relations materials for the FashInvest conferences, held in New York City and Miami.

Wilmington, Delaware

• Created press releases, web copy and collateral materials.• Wrote weekly media reports relating to the Nemours community.• Designed and wrote articles for a monthly online newsletter sent to local parents.• Conducted interviews and wrote press releases about the hospital's expansion project.

• Approved pitch ideas for the Feature and Entertainment desks.• Utilizing InDesign, created the Mosaic section's layout each week.• Edited articles for AP style.• Taught desk editors and reporters interviewing, writing and editing techniques.• Published articles to The Review's website, which received a Pacemaker Award.• In addition to the responsibilities of this position, I wrote a weekly music column titles "Off the Record."

Newark, De

• Pitched six story ideas every week for the Entertainment section.• Assigned articles to reporters and provided them with prospective sources and angles.• Held weekly check-in meetings with reporters and edited their articles before publication.• Contributed articles and movie reviews for the Feature and Entertainment sections.

• Developed and produced articles, posters and other marketing documents.• Participated in committee and staff meetings.• Collaboratively created a special logo for the organization's 20th anniversary.• Wrote press releases, feature articles and created an advertorial for Teen Dating Violence Prevention Month.

Newtown Square, Pa

• Copy edited articles and online content before publication.• Updated the Main Line Today website and online listings.• Wrote two feature articles published in the magazine, and compiled data for other pieces.