Mildred Robinson Email & Phone Number

Project manage new product life cycle from ideation to launch. Identify target audience, test markets, social media visibility and product sustainability and supply chain. Analysis of new product sales as compared to exiting product line. Utilize tracking software (google analytics) on usage and determine marketing needs to strengthen overall product offerings.

Client specific Business Intelligence and Analytic services for AbbVie Pharmaceuticals. Omnichannel acquisition across major platforms, such as search, display, social media, programmatic, and video. Lead sister agencies on data mining and multi-channel data for reporting, analytics and identifying target markets by age, gender and other metrics. Direct team on best practices and application of third party data. Monthly data deliveries to Pharma client's IT team and support. Provide online access to client data and monthly analysis of patient exposure to digital media. Consult with client teams to provide holistic strategies for forecasting and revenue growth.

Greater Chicago Area

Manage CRM systems to report on 2,000+ healthcare patient database. Using Tableau and other software tools, provide high level executive reporting on patient experience by mining survey data. Import hand written survey responses, convert to text data and build Sentiment data warehouse for 72% of all healthcare facilities in the United States. Monitor patient results from diagnosis to recovery.

Downers Grove, Il

Target market analysis of product launch of all McDonald's services, commercials, sales, promtions - globally. Develop and provide training of sales tools for McDonald’s system including Field Consultants,Regional Management, Deployment Teams, Operations, Owner/Operators, Profit Teams, Controller group, Advertising Agencies, Profit Distribution Centers and Corporate Officers (GM, VPQSC) within the U.S. Sales system support also provided for Canada and Japan markets. Primary contact for suppliers using sales tools include Coca-Cola, McCain clients and suppliers in the McDonald's system.Lead teams to provide IT support of these sales systems and direct business analytics teams to provide support and reporting.Internal business development support includes leading and participating with eTools, design and development of internal group presentations to support department/company goals and future growth. Manage and develop staff to support excellent customer response and resource.Connected to various internal departments (Client Service, Technical support) and external client groups to connect appropriate parties for client success.