Crafting an effective and authentic social media and marketing strategy for the purpose of growing client base Community outreach and partnerships with likeminded and local businesses to facilitate a wider reachCrafting and publishing visual assets for social media channelsCreative copywriting and editing for outbound marketing materials, email, and webpage copyProviding insight and strategic planning capability which will inform content creation and social distribution strategyProviding best practice education for onboardingManaging marketing timelines, deliverables and keeping stakeholders informedAssisting in coordinating and planning team meetings

Recording activity and maintaining a log of vine growth, weather patterns, pest/diseases, organic applications, crop assessment, grape weight, and sugar contentHarvesting, production, and bottling of wineOrganizing and optimizing the efficiency of harvest staff and training in policy, procedures, and safetyExperience with regenerative farming including cultivation, thinning, pruning, tying, suckering, canopy management, planting and transplanting, irrigating, and harvestingManaging weekend farmers market, tasting room sales, and weekly inventory Observing industry trends and evaluating and recommending new grape varietals and growing methodsStrengthening community relationships and boosting sales year on year

Part of the audience development and brand strategy team for VICE MEDIA UK which saw quadruple-digit audience growth year on yearCreating and publishing all editorial and visual assets for all social channels (Facebook, Twitter, Tumblr, Instagram)Coordinating the creation of platform-specific content, including text, photo, video, and interactiveCoordinating responsive advertising spends on Facebook and various seeding toolsContributing to the growth of the department and training junior members on various components of the social production roleHelping to build 360 marketing strategies, social messaging and engagement campaigns to grow audiences for the VICE channels and manage the fulfillment of these campaignsBuilding relationships with editorial teams and deepening collaboration/trading of ideas. Communicating plans, forecasting results, presenting analysisHelping to manage the creation of new partnerships, deals and swaps to distribute VICE content and build VICE brands Create on and offline initiatives, campaigns and collateral that creates further opportunities for sales teamsResearching and presenting new technologies and platforms to elevate the VICE UK Marketing department as innovators in the digital space

Establishing and producing a number of sell-in’s between clients and media publications Forging client and media partnerships between Brett Johnson Collection and Esquire MagazineOverseeing the launch of new Gotham PR website while helping dictate content creation and web designAssisting with the Creative Direction of the Brett Johnson Collection F/W 2013 Ad Campaign in Middleburg, Virginia Managing Gotham PR Social Media Platforms - Facebook, Tumblr, Twitter, Pinterest, InstagramRepositioning major creative brands within their respective industryAttending various industry trade shows on behalf of clients Helping to curate and manage client gallery and art exhibition openings Generating client press coverage for Valerie Goodman Gallery exhibition opening at AQUA Miami and Art Basel Miami 2012Facilitating Client Press Tours with Architectural and Design Industry lead publications Establishing E-media partnerships between clients and major publications; Interview Magazine and Nylon GuysOrganizing client and industry press events in relation to project launchesAttending architectural industry leading and thought provoking eventsCreating a Gotham PR video reel reflecting the company, its clients and the city in PremierPro

Covering and reporting on a number of New York’s weekly social events and charity galas Daily blogging and producing of editorial posts and online content through WordPress programming Social media content creation and curation on Tumblr, Instagram, Twitter and Facebook Conducting editorial Interviews with some of New York’s most influential people Web Image editing for editorial posts in Adobe software Photographing and conducting mini interviews with people on the streets of New York Attending and reporting on shows at New York Fashion Week February 2013

Enhancing Image, Press Releases, Trend Reports, Photo shoots, PitchDocuments, Strategy Planning, Pitch Proposals, Brand awareness and Communication, Brand Image, Effective Research Techniques, Crisis Management