Katie Artz Email & Phone Number

Washington, Dc, Us

Washington, Dc, Us

United States

Part management consultancy, part marketing agency—all backed by marketing science, creative problem-solving and tech expertise—Marketbridge brings together the market insights, strategies, data, processes, plans and technologies to fuel sustainable revenue growth and build deeper and more resonant customer relationships. marketbridge.comMy role:• Marketing Leadership: As head of Corporate Marketing, I report directly to the CRO, driving strategic initiatives that align marketing… Show more Part management consultancy, part marketing agency—all backed by marketing science, creative problem-solving and tech expertise—Marketbridge brings together the market insights, strategies, data, processes, plans and technologies to fuel sustainable revenue growth and build deeper and more resonant customer relationships. marketbridge.comMy role:• Marketing Leadership: As head of Corporate Marketing, I report directly to the CRO, driving strategic initiatives that align marketing with business goals and revenue growth.• Revenue Accountability: Responsible for marketing-attributed and influenced revenue, setting and meeting specific targets that align with overall business goals.• Demand Generation & Pipeline Strategy: Collaborate with revenue leaders and sales teams to design and execute strategies that build demand and drive pipeline growth.• Marketing Operations Oversight: Streamline processes, optimize marketing technology, and ensure seamless execution of campaigns to drive efficiency and impact.• Product Marketing - Oversee marketing for five distinct product (solution) lines, shaping messaging and positioning to maximize market impact.• Industry Thought Leadership: Lead thought leadership efforts for four core industries, ensuring our expertise resonates with target audiences.• Digital Presence & Brand Oversight: Manage the company’s digital presence, leading campaigns and brand penetration efforts to enhance market visibility and influence. Show less

United States

Greater Atlanta Area

Greater Atlanta Area

Responsible for planning and execution of B2B content marketing strategies:• Implemented social media strategy to share relevant, meaningful content that educates consumers, increases social engagement, grows lead conversion potential and builds loyalty and retention• Collaborated with wider sales and marketing team to develop highly targeted content to support prospect and client markets• Ideation and planning of various content resources including blogs, Slideshares, infographics,… Show more Responsible for planning and execution of B2B content marketing strategies:• Implemented social media strategy to share relevant, meaningful content that educates consumers, increases social engagement, grows lead conversion potential and builds loyalty and retention• Collaborated with wider sales and marketing team to develop highly targeted content to support prospect and client markets• Ideation and planning of various content resources including blogs, Slideshares, infographics, landing pages, eBooks and more to educate clients and prospects around the changing insurance industry landscape• Reporting and analysis of content marketing efforts to continuously optimize campaigns Show less

Greater Atlanta Area

Responsible for the development and implementation of Applied’s social media strategy, process and programs to support organizational strategies and marketing campaigns in US, UK and Canada. • Managed and developed master social content calendar • Monitored brand sentiment and manage response and follow-up • Continuously analyzed social marketing programs to optimize performance • Supported internal Applied organizations including Support, Education and HR

Bethesda, Md

• Strategy: Helped design marketing and sales initiatives, processes, and campaigns for numerous Fortune 1000 clients including a top healthcare provider and a leading computer technology corporation• Lead Generation and Nurturing: Supported execution of awareness and lead generation programs leveraging direct marketing, events and tradeshows, digital assets, traditional print materials and social networks• Social Media: Successfully developed and executed an overall social media… Show more • Strategy: Helped design marketing and sales initiatives, processes, and campaigns for numerous Fortune 1000 clients including a top healthcare provider and a leading computer technology corporation• Lead Generation and Nurturing: Supported execution of awareness and lead generation programs leveraging direct marketing, events and tradeshows, digital assets, traditional print materials and social networks• Social Media: Successfully developed and executed an overall social media strategy in a fast-acting, real-time digital environment while monitoring feedback, growing conversion potential and maximizing market opportunity. In just one year, successfully grew a client’s social following by over 35,000.• Marketing Automation: Responsible for production and execution of multiple email marketing campaigns using Act-On and Marketo marketing automation software• Content Marketing: Responsible for planning, selecting and publishing new website content using Drupal open source content management system all while ensuring optimal website functioning• Data Comprehension: Analyzed and provided performance results and recommendations to internal team, including executive leadership, in order to optimize continual project or program execution• Market Research: Conducted qualitative research, including client interviews, and competitive benchmarking in order to become proficient in content and consolidate key takeaways for the project team and client• Vendor/Client Management: Worked with creative teams and helped manage partner/vendor and client relationships to ensure seamless implementation of new marketing and sales initiatives, supporting project progress and final deliverables Show less

Charleston, South Carolina Area

• Planning: Organized, executed and managed large events ranging from 100K wedding productions to intimate ceremonies• Coordination and Logistics: Assisted with “day-of” coordination including set-up, logistics, collateral and design

Washington D.C. Metro Area

• Planning: Helped plan and coordinate special events for high profile Kennedy Center members, including ambassadors, individual donors, celebrities and corporations• Coordination: Composed guest lists, designed room décor, layout and menus• Logistics: Handled all catering, ushering and parking responsibilities to ensure successful events