Katie Artz Email & Phone Number

Washington, DC, US

United States

• Part management consultancy, part marketing agency—all backed by marketing science, creative problem-solving and tech expertise—Marketbridge brings together the market insights, strategies, data, processes, plans and.
• Marketing Leadership: As head of Corporate Marketing, I report directly to the CRO, driving strategic initiatives that align marketing… Show more Part management consultancy, part marketing agency—all backed by.
• Marketing Leadership: As head of Corporate Marketing, I report directly to the CRO, driving strategic initiatives that align marketing with business goals and revenue growth.
• Revenue Accountability: Responsible for marketing-attributed and influenced revenue, setting and meeting specific targets that align with overall business goals.
• Demand Generation & Pipeline Strategy: Collaborate with revenue leaders and sales teams to design and execute strategies that build demand and drive pipeline growth.
• Marketing Operations Oversight: Streamline processes, optimize marketing technology, and ensure seamless execution of campaigns to drive efficiency and impact.

United States

Greater Atlanta Area

Greater Atlanta Area

• Responsible for planning and execution of B2B content marketing strategies:
• Implemented social media strategy to share relevant, meaningful content that educates consumers, increases social engagement, grows lead conversion potential and builds loyalty and retention
• Collaborated with wider sales and marketing team to develop highly targeted content to support prospect and client markets
• Ideation and planning of various content resources including blogs, Slideshares, infographics,… Show more Responsible for planning and execution of B2B content marketing strategies:
• Ideation and planning of various content resources including blogs, Slideshares, infographics, landing pages, eBooks and more to educate clients and prospects around the changing insurance industry landscape
• Reporting and analysis of content marketing efforts to continuously optimize campaigns Show less

Greater Atlanta Area

• Responsible for the development and implementation of Applied’s social media strategy, process and programs to support organizational strategies and marketing campaigns in US, UK and Canada.
• Managed and developed master social content calendar
• Monitored brand sentiment and manage response and follow-up
• Continuously analyzed social marketing programs to optimize performance
• Supported internal Applied organizations including Support, Education and HR

Bethesda, MD

• Strategy: Helped design marketing and sales initiatives, processes, and campaigns for numerous Fortune 1000 clients including a top healthcare provider and a leading computer technology corporation
• Lead Generation and Nurturing: Supported execution of awareness and lead generation programs leveraging direct marketing, events and tradeshows, digital assets, traditional print materials and social networks
• Social Media: Successfully developed and executed an overall social media… Show more
• Social Media: Successfully developed and executed an overall social media strategy in a fast-acting, real-time digital environment while monitoring feedback, growing conversion potential and maximizing market.
• Marketing Automation: Responsible for production and execution of multiple email marketing campaigns using Act-On and Marketo marketing automation software
• Content Marketing: Responsible for planning, selecting and publishing new website content using Drupal open source content management system all while ensuring optimal website functioning

Charleston, South Carolina Area

• Planning: Organized, executed and managed large events ranging from 100K wedding productions to intimate ceremonies
• Coordination and Logistics: Assisted with “day-of” coordination including set-up, logistics, collateral and design

Washington D.C. Metro Area

• Planning: Helped plan and coordinate special events for high profile Kennedy Center members, including ambassadors, individual donors, celebrities and corporations
• Coordination: Composed guest lists, designed room décor, layout and menus
• Logistics: Handled all catering, ushering and parking responsibilities to ensure successful events