Katie Shutt Email & Phone Number

Harrisburg, Pennsylvania Area

─ Spearheading of the customer communication preference center initiative for collecting information to personalize and generate more strategic marketing campaigns─ Coordination with various areas of company, such as legal, compliance, marketing, vendors, IT, and digital marketing─ Full responsibility as the knowledge expert on email, marketing campaigns, and events─ Compliance with the go-to market plan for lead generation, client retention, and brand awareness and growth by developing marketing strategies─ Exceeding of company’s customer satisfaction goals, while improving brand awareness and positioning company as a market leader─ Execution of a marketing engine in extracting data from multiple sources and developing single source of truth─ Key contributions in acquiring the majority of market share within a target business segment by conceptualizing unique campaign ideas─ Fulfillment of company sales and retention goals within a highly competitive market

─ Creation of research reports for company decision-making─ Collected competitive intelligence through various methods to provide effective guidance to senior leadership for making business decisions

Harrisburg, Pennsylvania Area

─ Facilitation of training on digital communication channels─ Seamless development of marketing collaterals and electronic communications for the fulfillment of business demands and external customer needs─ Proactive assistance in promoting company products and services through marketing and communication efforts─ Supervision of numerous initiatives, including content development, business area input, legal review, creative direction, approvals, and production─ Identification of business needs by working closely with stakeholders, while demonstrating proficiency in delivering material to end customers─ Attainment of promotion for in-depth knowledge of company’s products and excellent ability to interpret complex concepts concisely to broad audiences

Harrisburg, Pennsylvania Area

─ Expert leadership to campaigns and events in support of the marketing plan while ensuring member engagement and sales growth─ Demonstration of skills in designing and creating event landing pages and communication materials─ Efficient management of email strategies, on-going newsletters, and campaigns─ Creation and submission of reports on campaigns and events’ success to senior management─ Cultivation of vendor relationships, administration of event and campaign budgets, and strategic direction to large cross-functional teams─ Establishment of creative and successful campaigns and events to support the marketing plan, which produced leads to Sales Team

Bachelor Of Science In Business Administration, Marketing, 3.59

Activities and Societies: Beta Gamma Sigma (International Honor Society for Business), Marketing Club, and American Marketing Association

Associates In Arts