Senior Marketing Operations Manager
CurrentDevelops and maintain global operational models leveraging marketing technology tools such as Marketo & Salesforce. Serves as the marketing operations team member assigned to newly acquired entities, facilitating their integration into Sovos processes and systems. Collaborates with newly acquired marketing teams to assess their current operations and identify necessary changes to align with Sovos' standards. Guides and supports the integration and implementation processes, ensuring a smooth transition into Sovos systems and workflows. Designs and develops marketing attribution reporting for non-integrated teams, delivering weekly reports to leadership to provide insights on performance and progress. Oversees the execution of diverse marketing workflows using project management platforms, ensuring timely updates and campaign delivery. Implements and manages integrations and automations to streamline marketing operations and increase efficiency. Maintains high data quality across multiple platforms, ensuring accurate tracking and reporting of marketing metrics.- Successfully implemented a new Marketo instance with API connections to custom-built CRMs, enhancing lead management capabilities.- Designed and executed five MarTech tool integrations, including Klue, Pathfactory, 6Sense, EveryoneSocial, and RingLead, with Marketo & Salesforce, resulting in a more cohesive technology stack.- Created a global process for tracking marketing originated opportunities, improving accountability and performance measurement. - Developed a Monday.com board for precise tracking of a multi-million-dollar marketing budget, significantly reducing discrepancies and aligning with finance objectives.- Manages the procurement process for global marketing teams, streamlining vendor contracting and improving operational efficiency.
