Katie Bennett Email & Phone Number

Richmond, Virginia, United States

Raleigh-Durham, North Carolina Area

• Effectively use CRM to manage a portfolio of 702 accounts across eleven states and seven Canadian provinces, developing positive relationships with clients, and acting as their first point of contact for acquisitions, access issues, product support and implementation.• Exceeded yearly sales targets by 102% in 2019, and 123% in 2020; increased new business with existing customer base by 88% and new customer base by 44% in 2020.• Conduct regular site visits and customer meetings to demonstrate the proper use of our products, answer any technical and content-related questions, and provide additional product implementation and support; represent Bloomsbury Digital Resources at relevant academic and library conferences.• Manage relationships with regional consortia, such as Tenn-Share and CAUL-CBUA, and actively solicit other regional consortia to partner with Bloomsbury to expand our reach in specific regions.• Negotiate complex six-figure, multi-year agreements with major ARLs (academic research libraries); re-negotiate prior deals, restructuring them to be more advantageous and equitable to both Bloomsbury Digital Resources and the customer.• Provide MTD and YTD sales reports, build sales pipeline, and report opportunity status updates on a regular basis; set and track sales targets by account, and monitor sales metrics and key performance indicators using Salesforce reporting.

2001 Evans Road, Cary, Nc 27513

• Led the social media team, and was responsible for orchestrating team meetings, resolving systems issues, and generating content for our Twitter, blog, and Tumblr accounts. Met bi-monthly with senior management to report on progress and future objectives. • Implemented global and national marketing campaigns for various online products by creating and deploying promotional email templates, digital and print ads, social media advertising, monthly newsletters, and other various digital and print marketing materials. • Liaised between global sales and marketing departments to ensure a cohesive and congruent marketing effort across global markets. • Coordinated Oxford’s presence at national and international librarian conferences each year by orchestrating special events logistics, creating and constructing tailored marketing materials, scheduling demos and presentations, and pre- and post-conference advertising.• Conducted extensive market research report on the state of academic libraries in the United States in 2016.

18809 W. Catawba Ave, Suite 102, Cornelius, Nc 28031

• Developed approval process for potential projects and donors; lead monthly Board of Directors meeting. • Established social media presence by creating content and running ads on Facebook, Instagram, Twitter, LinkedIn and Google+.• Planned September 2015 fundraising event hosting 300 people; raised $15,000 via sponsorships and donations.

4620 Haygood Road, Virginia Beach, Va 23451

• Interviewed patients and pilots, which informed press releases and news articles written about new initiatives of the foundation. • Designed monthly newsletters sent to encourage donations and sponsorships; wrote featured stories within the newsletters.• Assisted with social media and developed stories for various websites and social media platforms.

150 W. Brambleton Avenue, Norfolk, Virginia 23510

• Gathered story leads from press releases, then conducted phone and in-person interviews with national and local business leaders.• Wrote published articles concerning new developments in the business community at the national and state level. One such article made the front cover of the journal one week. Copies of published articles available upon request. • Wrote press releases, created visual elements such as photos and digital designs, and formatted articles using the Digital Technology International [DTI] software.