Katie Brown is a Head of Customer Insights and Experience at Igd. She possess expertise in crm, customer insight, segmentation, loyalty programs, fmcg and 18 more skills. Colleagues describe her as "Katie is an exceptional marketer. Her knowledge, experience and ability to communicate complex messaging with precision and clarity is outstanding and I would not hesitate to engage her again in the future. Katie played a key role in helping Visa Europe to shape and deliver its market leading segmentation system leveraging the insight available from Visa's vast data resources. Subsequently, she found a way to articulate Visa's Targeted Marketing proposition in a way that… Show more" and "I have worked with Katie for 18 months. Katie is an exceptional insight and marketing professional combining a deep knowledge of her subject area with an approach that allows her to engage with all levels of stakeholders within a business. She can be relied on for delivery, even in circumstances where client briefing is vague and poorly specified. Katie has proven delivery capability at both strategic and operational levels. I look forward to working with Katie in the future."