I’m a marketing nerd, brand strategist and leader with 15+ years of experience with brands like Got Milk? Milk Mustache, AARP, Eli Lilly, Office Depot and the University of Georgia. I launched my career at top agencies in Atlanta and Washington D.C. where I first learned the ropes of project management and team management and then transitioned to marketing strategy. I’ve managed campaigns from the early phases of market research to brand positioning to creative development. I've also directed lifecycle marketing strategies that range from transforming first-time Audi buyers into lifetime brand loyalists to encouraging osteoporosis patients to keep up with their prescribed medication to helping small businesses stay well-stocked with office supplies. On the marketing side, I supported incredible brands (got milk?) and led digital brand and content marketing for the milk industry where I managed some best-in-class agencies and directed seven- and eight-figure budgets while supporting incredible brands (got milk? Milk Mustache and Built with Chocolate Milk). Our work was responsible for more than 20% of incremental purchases. In 2016, I was recruited to my alma mater - Go Dawgs! - to modernize the marketing operation ahead of publicly launching a $1 billion+ fundraising campaign. From the start, I served as a change agent, pioneering countless new strategies and processes. The team I built and still manage has grown to 15+. We have introduced content marketing and more than doubled website traffic and helped dramatically increase online donations. Strategic planning and branding are my strengths and the backbone of any good marketing plan. I’ve also got experience with content strategy, social media, SEO, automated marketing, digital marketing, and traditional advertising. I'm always looking to grow my personal and professional network. Feel free to message me.
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Head Of Marketing For Wordpress.ComAutomattic Feb 2024 - PresentSan Francisco, Us -
Director Of Customer AcquisitionAutomattic Oct 2022 - May 2024San Francisco, Us
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Executive Director Of Strategy & Communications [Marketing] For Development & Alumni RelationsThe University Of Georgia Sep 2021 - Oct 2022Athens, Ga, UsThe Development & Alumni Relations Board team at the University of Georgia is responsible for fostering lifelong relationships with the university's 300,000+ alumni and fundraising to support the UGA Foundation's $1 billion + endowment. As the Executive Director of Strategy & Communication, I managed the strategic plan, ensuring all units worked together and understood how their efforts fit into the big picture. I continued to lead the communication team of 15+ who managed all marketing efforts for the alumni, donor and corporate audiences. -
Sr. Director Of Communications [Marketing] For Development & Alumni RelationsThe University Of Georgia Jan 2016 - Sep 2021Athens, Ga, UsIn my role as Senior Director of Communications, I was an agent of change. I served on the strategic branding committee with senior leaders across campus to develop and modernize the university's brand. I also built an effective marketing team from scratch. I set a vision for team structure and growth, nurtured talent and developed processes to work efficiently. I secured both input and buy-in from our leadership team along the way, and in a few short years, our team has: helped transform traditional programs into massive media opportunities, publicly launched the university's first $1 billion+ capital campaign, streamlined web presence, built regular marketing analytics reports, developed a bi-annual planning process, created brand style guides, developed a content strategy, introduced paid media strategies and new communication channels.
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Senior Marketing ManagerMilkpep Jan 2015 - Dec 2015Washington, Dc, UsThe Milk Processor's Education Program represents milk companies across the U.S. and is responsible for marketing efforts for the fluid milk category. Our brands and marketing programs not only won awards, but also drove incremental sales. Campaigns included: Got Milk? Milk Mustache, Milk Life, Built with Chocolate Milk, the Great American Milk Drive. As the Senior Marketing Manager for Content Strategy, I supported brand marketing and led all digital efforts for all MilkPEP programs to drive incremental sales and improve attitudes about milk. I led the team through the evolution of a channel-centric digital strategy to an integrated content-centric strategy, in which social media, public relations, and advertising blur and work together. This resulted in an increase in positive attitudes about milk among the general population. - Directed a 15+ person team, comprised of both staff and best-in-class agencies- Managed eight-figure media budget; constantly analyzed campaign results where to invest, how to optimize and when to change direction. - Drove brand strategy and ensured all digital tactics were contributing to overall organization objectives - Presented strategies and plans to board of directors at three annual board meetings to gain alignment -
Marketing ManagerMilkpep Apr 2012 - Dec 2014Washington, Dc, UsAs marketing manager, I led digital marketing efforts for all MilkPEP programs. Specifically: - Drove positive return-on-investment: digital tactics drove incremental sales - Negotiated and managed partnerships with other major brands for consumer-packaged-goods - Analyzed and optimized plans on an ongoing basis - Helped craft and guide strategy for overall programs; evaluated tactics to ensure strategic alignment
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Manager, Strategy & InsightsWunderman Thompson May 2010 - Mar 2012New York, Ny, Us[formerly named Wunderman RTC] Created strategic framework for marketing plans, identified business opportunities, recommended learning plans, uncovered consumer insights, led brainstorming sessions, and proactively analyzed industry trends for clients - Led relationship marketing strategy for several major brands including: Audi, Office Depot, Eli Lilly, and AARP- Frequently recommended relevant on and offline programs to increase spending and loyalty among key targets -
Roy H. Park Fellow, Master'S ProgramUniversity Of North Carolina At Chapel Hill Aug 2008 - May 2010Chapel Hill, Nc, Us- Professional thesis track with a focus on brand marketing strategy- Teaching assistant to director of the Sports Communication program and advertising specialization - Recipient of Roy H. Park Fellowship, competitive funding awarded to top communication professionals -
Account PlanningMckinney Jun 2009 - Dec 2009Durham, Nc, UsDeveloped strategic planning skills through both client-initiated and self-initiated projects for agency’s national client list, including Travelocity, Nationwide, EAS, Qwest, Sherwin Williams, and Sonoma-Cutrer while earning my master's degree. -
Account ManagerJwt Communications, Entertainment And Technology Practice Dec 2007 - Jul 2008New York, Ny, UsLed a three-person team, managed creative projects, organized media coordination, performed frequent client presentations, and managed budget for all government and education segments under the agency’s largest client, CDW. -
Assistant Account ManagerJwt Communications, Entertainment And Technology Practice Jun 2007 - Dec 2007New York, Ny, Us
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Account CoordinatorJwt Communications, Entertainment And Technology Practice Jun 2006 - Jun 2007New York, Ny, Us
Katie Degenova Skills
Katie Degenova Education Details
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University Of North Carolina At Chapel HillJournalism And Mass Communication -
The University Of GeorgiaAdvertising
Frequently Asked Questions about Katie Degenova
What company does Katie Degenova work for?
Katie Degenova works for Automattic
What is Katie Degenova's role at the current company?
Katie Degenova's current role is Marketing at WordPress.com | Automattic.
What schools did Katie Degenova attend?
Katie Degenova attended University Of North Carolina At Chapel Hill, The University Of Georgia.
What skills is Katie Degenova known for?
Katie Degenova has skills like Leadership, Direct Marketing, Writing, Social Media, Public Speaking, Message Development, Digital Strategy, Account Management, Digital Media, Account Planning, Communication, Digital Marketing.
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