Senior Copywriter/Project Manager
Words&Pictures, Inc.
Greater Chicago Area
Developed creative concepts and copy/content, as well as handled project management, for several clients including the University of Chicago Medicine, Lurie Children's Hospital, Walgreens, Blue Cross and Blue Shield of Illinois, Ingalls Health System, Weiss Memorial Hospital, Chicago Title, Robinson Engineering, Lillibridge, Great Lakes Bank, the Regional Transportation Authority and IRMADrafted print and digital ads, website content (including microsites and landing pages), social… Show more Developed creative concepts and copy/content, as well as handled project management, for several clients including the University of Chicago Medicine, Lurie Children's Hospital, Walgreens, Blue Cross and Blue Shield of Illinois, Ingalls Health System, Weiss Memorial Hospital, Chicago Title, Robinson Engineering, Lillibridge, Great Lakes Bank, the Regional Transportation Authority and IRMADrafted print and digital ads, website content (including microsites and landing pages), social media posts/blogs, direct response campaigns, capabilities brochures, annual reports, newsletter articles, sales promotion pieces, video scripts, radio spots, billboards/transit ads, posters/window clings, executive speeches, new business proposals, marketing campaign materials and other collateral Collaborated with clients as well as the W&P internal team of account executives and art directors to establish creative strategy and execution methods for marketing campaignsManaged projects from start to delivery, working closely with vendors, clients and internal team Led and participated in creative presentations, project kick-off meetings and brainstorming sessions Copyedited and proofed content, working under tight deadlinesCoordinated public relations and key new business efforts Show less