Katie Rethman Email & Phone Number

- Manage and maintain trade show budgets for the Midmark Dental + Midmark RTLS business units. I am responsible for scheduling and directing quarterly budget meetings, assisting business units on appropriate spending allowance and provides guidance with yearly budget forecasting.- Partner with trade show supplier to manage booth properties; ensuring correct assets are prepped, shipped and returned from tradeshows. Order installation and dismantle of booth properties.- Manage, track and serve as main contact with sales and marketing teammates on equipment changes, replacements and returns. Responsible for asset inventory documentation and consignment review.- Complete trade show contracts, submits booth registration and payments. Register and maintain housing reservations for teammates, as well as create, maintain and communicate trade show informer documents and yearly show schedules.- Assist our Corporate Events Manager throughout planning and execution of all onsite and offsite events and meetings. This includes maintaining budgets, brainstorming and researching event venues, activities and schedules.

Versailles, Ohio, United States

- Directed creative team projects by administering marketing briefs, developing projects plans and setting expectations and deadlines for teammates- Managed the schedule, logistics and execution of off-site national sales meeting for 40+ Midmark sales representatives- Participated in planning meetings with upper management to organize and execute industry tradeshow and dealer sales meetings- Coordinated and scheduled successful video and photo shoots for dental products and programs among various departments and outside vendors- Oversaw and updated 4 third-party dealer websites and internal literature portals with latest marketing collateral and assets- Programmed a 4-week virtual ImpactDesign webinar series with improvements for a seamless experience and event for attendees

Cincinnati, Ohio, United States

- Managed the development of the company's largest investment for online tools to support the strategic initiative of digital integration- Responsible for the execution plan of a fully integrated e-commerce website and online shopping cart including content creation, project information management and communication among various departments within the company

Cincinnati Area, Ky

- Represented GMi brands by speaking with industry partner via podcast, writing articles, and content curation for industry programs- Developed and managed GMi PIM (Product Information Management) content including product copy and specifications, keywords, and digital specific needs for 14 e-commerce and dealer market channels- Created and implemented strategic campaigns in various formats including direct mail, email, blogs, literature, videos, 5 branded websites, webinars, social media, advertising, and newsletters- Served as a GMi brand ambassador both internally and externally by planning and executing 3 industry trade shows per year- Oversaw and maintained literature fulfillment website while creating and updating branded sales collateral using Adobe Creative Suites

Columbus, Ohio

I collaborated with distributor representatives, managers and key decision makers on specific programming to expand our brand portfolio in accounts. I also efficiently managed time and created my own schedule to complete the following tasks in a one month time period: visit 35 accounts, sample 400 consumers, conduct 200 drink feature occurrences and 40 gatekeeper engagements (including staff trainings, digital readiness and social media evaluations).

Cincinnati, Ohio

I flexibly adapted from corporate environment to event site, managing the Credentials Office on location before, during and after the tournament. Throughout the internship, I worked directly with WTA, ATP executives and 100+ professional athletes to verify credentials, eligibility paperwork and event attendance while compiling tasks for approximately 15 volunteers and delegating assignments to be completed throughout the tournament.

Minster, Ohio

I spent a summer brokering freight out of our facilities while scheduling 30 loads per day with customers across a 600 mile radius.

Bachelor Of Business Administration (Bba); Magna Cum Laude, Marketing

Activities and Societies: American Marketing Association, Beta Gamma Sigma Honor Society, MAPS Mentor, College of Business Living-Learning.

Marketing

Study abroad program, Spring 2016