Katie Ertmer Email & Phone Number

Madison, Wisconsin, United States

As an account director, I am responsible for fostering the overall relationship and strategic direction of the partnership with my clients. I drive profitability for both my clients and for the agency by developing strategic marketing plans that align with business goals, staying on top of industry trends and applying them to the business, and inspiring the collective team to continuously produce great work. I partner withmy teammates to ensure all work is on brand, on strategy, on time and above standard.

Madison, Wisconsin Area

-Build relationships with dairy and forage media; secure placements in key national and regional publications-Collaborate with technical experts to develop content for print, online, audio, video, digital and social media channels-Interview customers to gather testimonials; manage content production for print, video and social channels-Manage public relations project budgets and timelines for client’s forage portfolio-Sharpen dairy and forage industry knowledge to provide strategic recommendations to clients and internal teammates

Johnson Creek, Wi

Coordinate public relations, advertising, trade shows, company events, social media and communications efforts for Didion Milling, a family-owned agriculture and food company specializing in corn.

Kansas City, Mo

-Assisted with dairy public relations strategy for animal health and dairy genetics clients-Crafted news releases and columns to elevate brand awareness and position clients as industry experts-Managed media and key opinion leader lists and sent distributions in Vocus e-mail distribution program-Monitored media for client coverage and product category news; benchmarked effectiveness of current strategies-Managed messaging for client product category website redesign and content update

-Facilitate open communication with Alice’s friends and followers through blogs and social media-Advocate for Wisconsin agriculture through the “Ask Alice” program and assist with programming preparation

-Plan and promote CALS Career Services activities and offer application and interview advice to students-Network with industry professionals and display a professional attitude and appearance at CALS functions-Critique student resumes to better prepare them for career fairs and interviews

-Networked with ag business leaders to establish or strengthen relationships for AFA-Assisted in planning the 2010 AFA Leaders Conference and facilitated sessions for Junior and Senior college students-Advocated for AFA as a campus ambassador and hosted informational meetings

-Brainstorm ideas, design and implement the Alltech Insider e-newsletter-Plan, promote, set-up and staff Alltech displays at industry events and trade shows-Assist Territory Marketing Coordinator in designing promotional materials for sales staff and nutritionists

-Promoted products by planning and designing sales and product fliers using Adobe InDesign-Coordinated summer promotions and sponsorships at county fairs in southern Wisconsin-Interviewed customers and wrote articles for both employee and member newsletters

Refine appearance of fresh cut flowers by arranging bouquets in vases using original designs, ensure premium products by careful packing during delivery & performing quality checks & Enhance the appearance of blooming plants by adding coordinating ribbon or giftware