Katie Frank Email & Phone Number

Birmingham, Al, Us

West Chester, Pa, Us

- Strategically developed and executed multi-channel campaigns, significantly increasing MQLs and achieving ambitious pipeline targets.- Planned and executed high-profile in-person and virtual events, generating over $1M in potential revenue, strengthening client relationships, and elevating brand visibility.- Achieved a 302% ROI on closed won opportunities and 1,829% ROI on open pipeline from a virtual wine tasting event that generated $92K in closed revenue and $443K in open pipeline from a $23K investment.- Achieved a 492% ROI on LinkedIn conversation ads, generating $71K in open opportunities from a $12K investment.- Spearheaded a targeted ABM program, driving substantial outreach and lead generation.- Streamlined event planning with the creation of a comprehensive Marketing Events Request Form, improving efficiency and collaboration.- Developed and launched impactful Outreach email sequences, driving higher sales engagement and client acquisition.- Provided critical onboarding support to new team members, ensuring seamless integration and rapid productivity.

St. George, Ut, Us

- Contributed to a 329% YOY increase in marketing-sourced leads, a 56% YOY increase in marketing-sourced demos, and a 44% YOY increase in pipeline generated from marketing sources.- Oversaw the management of LinkedIn, Google, Facebook, and Reddit ads through the coordination of two paid ads contractors, ensuring effective execution and optimal performance across platforms. - Led cross-functional teams in executing integrated campaigns, fostering collaboration with sales, marketing ops, and creative teams. - Wrote snappy, creative emails that effectively converted leads into valuable prospects.- Educated and supported the Sales Development Representative (SDR) team and regularly updated them on campaign details. - Partnered with creative to explore innovative engagement methods, contributing to developing creative campaign ideas. - Implemented, created, and maintained Drift chat bots to shorten sales cycles and convert more leads.- Built ad-hoc reports and dashboards for tracking and measuring campaign performance. - Developed and executed a multi-channel demand generation strategy aligned with sales goals, aiming to achieve revenue and pipeline targets. - Implemented growth best practices while experimenting with creative and emerging tactics to achieve goals.

Midvale, Utah, Us

- Organically grew LinkedIn company page followers by 70%- Conceptualized and created innovative and informative white papers, eBooks, infographics- Aided in writing content for Veracity's website and blog- Created demand generation activities in-line with the various stages of the buyer journey and marketing funnel- Provided guidance on marketing workflows and sales sequences to maximize the effectiveness of campaigns- Collaborated with sales and marketing on initiatives to support sales enablement activities- Created, planned, and executed multi-channel campaigns that offer our prospects educational assets as a meaningful way to convert- Developed social media content and help guide company social participation aligned with best practices- Own Veracity's prospect webinar channel and populate with events aligned to campaigns and company vision- HubSpot operations and administration

North Charleston, South Carolina, Us

- Worked directly with CMO to develop and build Marketing architecture, systems, and processes to increase MQLs and build brand awareness- Acted as administrator and owned entire set up of HubSpot account used across Marketing, Sales, Implementation, Account Management, and Product- Developed process for consistent and impactful customer stories/case studies and produced collateral used across teams- Led product marketing release process from blog post to webinar- Built and wrote sales collateral, landing pages, social campaigns, emails, and blog posts- Identified and evaluated promotional items and developed accompanying campaigns

North Charleston, South Carolina, Us

- Completely overhauled, documented, launched, and monitored new Implementation processes, documents, and procedures for increased efficiency across teams and effectiveness with our customers- Developed customized onboarding plans suitable to each customer's needs while still adhering to internal processes and procedures- Managed the onboarding project as it crossed through different teams and stages and kept the customer informed on a regular basis

North Charleston, South Carolina, Us

- Developed the processes and structure for submitting support tickets and product enhancements through HubSpot- Owned all live chat and email communication from customers and leads- Reviewed customer account usage to provide meaningful data points to customers during check-in calls for recommendations or commendations- Documented existing training program for review and recalibration

Birmingham, Al, Us

- Directly responsible for overseeing all aspects of project-based cases, add-on services, and new site additions, demonstrating a comprehensive understanding of customer needs. - Conducted periodic process assessments to identify opportunities for expediting the handling of special programs/projects, consistently seeking ways to enhance operational efficiency. - Collaborated with cross-functional teams to implement improvements, fostering a culture of continuous improvement in customer service processes.

Birmingham, Al, Us

- Managed relationships with key customers across multiple platforms and served as their primary contact.- Proactively ensured satisfaction of assigned client base through periodic conference calls and client visits.- Oversaw customer projects, resolution of critical service issues, and follow-up to quality survey feedback.- Identified new service and/or product opportunities and coordinated as necessary with Sales and Product. - Mentored and coached less tenured or newly hired service associates on product knowledge, process and procedures, and relationship skills.

Birmingham, Al, Us

- Answered product questions and clearly explained technical concepts to a non-technical audience. - Helped customers better utilize our software by providing best practice consulting and product training.- Investigated and diagnosed system issues via research and testing. - Participated in team trainings and professional development opportunities to become an expert.

Alabaster, Al, Us

-Promoted from intern, to temp, to Customer Service Representative for the Sales and Marketing Department within one year-Designed presentations for trade shows and conferences-Coordinated the efforts of 7 contracted sales representatives for the South East and West Coast-Met and exceeded customers’ expectations with world class customer service and follow-up through phone calls and emails-Sought out bidding and quoting opportunities with cities and municipalities through waterworks distributors to provide American made gaskets that are certifiably safe for drinking water-Coordinated marketing materials and samples to be shipped out to potential customers-Attended weekly sales meeting-Processed customer invoices each morning

Alabaster, Al, Us