Katie Gray Email & Phone Number

Melbourne, Victoria, Australia

Advertising and creativeMedia strategy and budget: Managed for always on advertising campaigns. Stakeholders: Led collaboration with stakeholders to ensure seamless execution of creative. Ongoing refinement of assets, leveraging research insights to optimise advertising efforts for continuous brand exposure.Creative: Coordinated the development and deployment of assets to all channels to ensure a seamless customer experience.Growth initiativesProspect lead capture: Initiated via customer facing channels.Automated prospect journeys: Implemented via SalesForce Marketing Cloud, utilising test and learn, streamlining engagement processes and enhancing overall efficiency.Web UX/CX: Enhanced to drive increased conversion rates. Agile: Led the personal account growth acquisition team in FY23.Performance and digital marketingDigital: Utilised as a funnel to find and target engaged prospects and boost branded search.

Melbourne, Victoria, Australia

A fantastic contract role to manage the relaunch of EnergyWatch and the rebrand of iSelect.The opportunity to do media differently by managing direct media partnerships. A chance to utilise my corporate communication skills and copywriting and the management of PR and the company spokesperson,

Melbourne, Australia

Advertising and brand examplesWinter campaign 2020Insight led national advertising campaign delivering a 19% increase in new members YOY. Upon surveying new customers, 71% had seen the campaign, with 58% making contact within 24 hours of seeing the ads.

Melbourne, Victoria, Australia

While a colleague was on leave I performed her digital marketing role and lead her team, in addition to my own role. Digital marketingCreated high performing integrated campaigns to support the business during our peak time. We had 4 campaigns in market over this time:- - Our annual winter campaign, the first to hero our instant quote tool- Our open terminal campaigns educating consumers and driving foot traffic to each terminal location. - Our summer campaign where we heroed our delivery tracking technology development- Our no fuss LPG campaign, an online campaign where created a new product and drove consideration in key postcodes. Open terminalsI transformed 17 of our LPG terminals across the country into retail stores, open to the public and selling all of origin's products. We build landing pages and ran integrated traditional and digital advertising for each areas, introduced new products and created sales incentives. Digital strategyI created a digital strategy for the business and presented it to the leadership team for sign off. This strategy involved our digital advertising, online self service development and identified and created business cases for strong opportunities and new directions for the business. The endorsement the self service business enabled me to become the product owner for the build, working in an agile environment with the extensive Origin digital team. Website development- We drove organic search through the creation of local web pages. - We created improvements to our delivery tracking tool and improved efficiencies by enabling customers to reschedule their delivery. - We broke new ground with the creation of safety videos showing our business customers how to safely handle LPG and reverse the trend of a spate of injuries. - We improved the conversion rate of our online instant quote tool by 5 points and promoted this feature as our call to action in all of our advertising, driving a digital first strategy.

Melbourne, Victoria, Australia

I joined the mobile advertising team where I managed the advertising for prepaid mobiles. Typically targeting our younger segments in capital cities, I created large above the line integrated campaigns. I worked closely with insights teams to launch new blackberry products and the new iPhone. I worked with our retail stores to create and adapt new point of sale.

Melbourne, Australia

Local area marketingI joined Telstra's Country Wide team, providing marketing support on both geographic, product and customer segment splits. Geographically I worked closely with our Tasmania team on countless sponsorships from Agfest to saving Tasmanian Devils. I also worked with the General Manager for Melbourne to grow the Melbourne market and run the Telstra Marketing Academy which was an engaging case study competition targeted at senior school students. I drove our traditional PSTN (landline product) with successful acquisition campaigns nationally. I worked closely with our 'safe and respected'segment, across all marketing opportunities for this segment in the Telstra Country Wide business.

Australia And The Uk

In Australia our marketing focused on a calendar large events showcasing new products and favourite or trending items from our range. In addition to Royal Selangor we distributed the exclusive Cross pens, Comyns silver and the popular Country Life figurines. Within Royal Selangor we managed a number of popular licensed products for the AFL (including sought after replica premiership cups), NRL and Lord of the Rings. I worked closely with our parent company in Malaysia to select products for our Australian market. I managed our advertising, event stands, set up, bookings, collateral and communications. I managed our marketing plans and identified and sought new sponsorship, event and media opportunities to promote our products to new audiences. I moved to the London office of Royal Selangor, planning events on a far grander scale and working with our retail stores (including in the exclusive Burlington Arcade) and England's extensive department store, jewellery and retail partners.

Masters, Marketing

Honours, Marketing

Completed a thesis on crisis marketing plans in the FMCG industry. Taught Marketing 101 to first year commerce students.

Bachelor Of Arts - Ba, Major In Chinese (Mandarin)

Extensive Chinese language and complementary Chinese business studies.

Bachelor Of Commerce - Bcom, Commerce - Major In Marketing