Katie Van Meter Email and Phone Number

Oversees Digital Marketing for the Americas, spanning over 5,000 hotels and multiple continent and field marketing teams. Manages website platforms across Marriott.com and email marketing across multiple tools and systems.

Lead team that was responsible for supporting over 750 SPG hotels on their digital Field Marketing platforms, including website content management, offer activation, and email marketing.

Oversaw strategy and execution for three Centers of Excellence, including Promotions and Merchandising, Online Content and Distribution, and Social Media. Provided strategy and recommendations to our Account Management team for SEO, digital website strategy, analytics, and revenue reporting.

Managed all website content creation for Specialty Select Brands: Aloft, Element, and Four Points by Sheraton.- Optimized all websites using keywords and write content to help drive messaging and improve SEO results.- Successfully migrated 100 websites into new responsive design, including refreshing all content over 6 months.- Monitored analytics and utilize results to constantly update and shape content to maximize hotel performance.- Worked with brands to ensure programming specifics are active on all websites and all messaging and photography is current.- Built all websites for new properties, which includes selecting templates, choosing photography, developing SEO strategy, and writing content.- Maintained relationships with agencies that handle all third party listings, including Google, Bing, and Yahoo. - Worked with Account Managers to find local partnership opportunities for hotels to increase traffic to websites.

Supported the Online Content team and Promotions team with implementing campaigns across digital channels.- Executed campaigns across all online channels.- Wrote content focused on ongoing campaigns for email marketing and communication.- Updated websites on a consistent basis with content and photography.- Allocated revenue to campaigns based on the customer’s digital journey through all online channels.- Maintained consistent content and performed audits to ensure all of the language matched brand standards.

- Organize and maintain projects, including branding, web and application design and development, social media and email campaigns and video production. - Create and manage schedules and budgets for up to ten clients at a time, while maintaining consistent and effective communication. - Oversee the delivery of quality projects efficiently and on time. - Enter content into newly developed websites - Create and manage editorial calendars for Social Media campaigns

- Created and managed budgets for all projects - Planned and executed commercial video shoots, including projectsthat required travel to other states. - Tracked and managed projections and costs, with a 30% profit goal - Scouted locations for commercial shoots - Interviewed and hiring crew and talent, including contractors in other states. - Negotiated costs on equipment, locations and daily pay for crew