Katie Van Meter Email and Phone Number

LEAD UX / UI DESIGNER• Spearheaded the redesign of the website and all its functions, including all design systems and UI kits. Once implemented, it will improve future customers' impression of the company and likelihood of signing up for the service.• Redesigned the existing customer dashboard. Once implemented, it will allow current users to have more control over their accounts, creating a more autonomous experience instead of relying on the employees to make adjustments. This improves the security of the users' information, as well as removing the need for employees to manage users' accounts, allowing them to put their focus on the primary aspects of their roles.• Designed flow charts for how both the website and dashboard will function. This will allow our developer to execute the designs in a timely manner.GRAPHIC DESIGNER• Spearheaded the rebrand of the entire company. This included redesigning the logo, refining the branding elements (typeface, color palette, logo variants etc.). This helped elevate the company's appearance and has resulted in more member sign-ups.• Designed all promotional and marketing material. This material has been used on multiple platforms, resulting in a 320% increase in customers.BRAND CONSULTANT• Created user profiles for customers in order to maintain a consistent brand image. These profiles are utilized company-wide and has helped all employees have a clear vision of the brand.SOCIAL MEDIA AND MARKETING MANAGER• Launched an initiative to reach a wider variety of customers through various social media platforms and marketing strategies. These efforts resulted in a 320% increase in customers.

UX / UI DESIGNER• Spearheaded the redesign of the website and all its functions, including all design systems and UI kits. This resulted in an 370% increase in customers as they were more likely to complete the order placing process with a more efficient website design.• Designed flow charts for how the website would function. This allowed our developer to execute the designs in a timelier manner.GRAPHIC DESIGNER• Spearheaded the rebrand of the entire company. This included redesigning the logo, refining the branding elements (typeface, color palette, logo variants etc.). This helped elevate the company's appearance and has resulted in more customers.• Designed all promotional and marketing material. This material has been used on multiple platforms, resulting in a 370% increase in customers.BRAND CONSULTANT• Created user profiles for customers in order to maintain a consistent brand image. These profiles are utilized company-wide and has helped all employees have a clear vision of the brand.SOCIAL MEDIA AND MARKETING MANAGER• Launched an initiative to reach a wider variety of customers through various social media platforms and marketing strategies. These efforts resulted in a 370% increase in customers.

Freelance UX designer specializing in web design, app development, user research, and product development.

Production Coordinator for film, video, broadcast, and digital media.

- Prints designed for women’s, men’s & children’s apparel & accessories, papergoods, swimwear & homegoods products.- Worked with both start-up & established companies to develop new products for additional revenue.- Advised clients on optimum fabric choices & outsourced mills and printers.- Primary freelancer for Nina Verklas; helped create new brand identity, which increased visibility & revenue.- Rug designer for Veedon Fleece

Associate Producer for Zombie House Flipping, an A&E Reality TV series.

Production Coordinator for Zombie House Flipping, an A&E Reality TV series.

- Print Design studio that showcases designs to both established and up-and-coming companies.- Branding: designed the logo, created the social media pages, designed the website & built an online identity.- Building company visibility through social media postings.- Establishing new marketing strategies.- Initiating connections with vendors, customers & engaging with new followers.

[Previously Front Desk Agent and Accounts Payable]- Curating content for Facebook, Instagram & Twitter for the dual-branded Wyndham & Wyndham Garden.- Assembling reports to illustrate the weekly progress and statistics of all the social media pages.- Managing all the blogger review stay requests; analyzing their content, determining what we will offer them, following up to receive the articles & sharing them on all platforms.- Responding to all reviews on booking & social media sites through Revinate.- In-house photographer.- Graphic designer- Documenting relevant current events for posts on all social media platforms.- Professional networking.- Creating promotions & incentives for new & existing customers.- Attend all meetings and company functions as the Social Media Manager; building relationships & networking.- Reporting all negative feedback to the appropriate department managers for corrective action.- Brand and customer profiling.- Monitoring content on 3rd party sites.

- Produced designs for BCBG Main Line, Runway, Herve Leger & red carpet Atelier, showcased at New York Fashion Week 2012 – 2014 & various red carpet events- Point person to the Chief Creative Officer for all t-shirt graphics and developments. This new division added additional sales & revenue- Managed freelance artists, assistants & interns- Managed all knitswear, softwovens, yarn dyes & non-printed developments (embroidery, sequins, eyelets etc.). Increased production & revenue- Liaison to design for all divisions- Designed graphics & placement prints- Pantone color matching- Established color palettes- Trend research- Brand & customer profiling- Engineered placement prints which optimized costs in production- Communicated with overseas manufacturers- Quality control for incoming strike-offs- Cleaned digital files & fixed repeats- Color reduced for screen printing- Generated colorways- Organized print library

- Developed rugs for Loloi Catalog- Managed all designs for JCPenney, Pier 1, Tuesday Morning, HomeGoods, T.J. Maxx, Marshalls, Cyan & Ralph Lauren Home accounts. All of which showed increase in sales- Established new department policies (use of Pantones, effective ways to communicate with overseas manufacturers, proper trend research & woven surfaces knowledge)- Trend research- Determined weave structures and yarn quality- Communicated with overseas manufacturers- Negotiated purchasing rights for outsourced designs to increase sales- Loloi’s design representative for all US trade shows & markets. Maintained sales & gained new customers- Travelled to India and China as Loloi’s design representative & vendor liaison- Inspected factories- Managed quality control of incoming samples- Created & managed all new developments for additional revenue- Set up new manufacturer communications- Documented meetings

- Designer for Women’s Career private brands- Print and pattern artist for salon products- Trend research, brand & customer profiling- Reviewed designs from print studios- Aspirational and competitive company comparison reports- Merchandised collections- Formatted files for manufacturers & color corrected- Communicated with sourcing, R&D and overseas manufacturers