Katie Hall Email & Phone Number

Pittsburgh, Pa, Us

Greater Pittsburgh Region

Support global clients standing up Gen AI Centers of Excellence, integrating the technology into their marketing processes and gathering use cases across their organizations. Evaluate AdTech stacks, support build vs buy decisions, build marketing operating models, and develop process maps in support of clients' ongoing marketing transformation.-Drive marketing transformation initiatives for Fortune 100 clients, ensuring seamless transitions to modern marketing… Show more Support global clients standing up Gen AI Centers of Excellence, integrating the technology into their marketing processes and gathering use cases across their organizations. Evaluate AdTech stacks, support build vs buy decisions, build marketing operating models, and develop process maps in support of clients' ongoing marketing transformation.-Drive marketing transformation initiatives for Fortune 100 clients, ensuring seamless transitions to modern marketing practices-Identify areas to integrate gen AI into clients' end-to-end marketing processes-Spearhead the development of process, governance, and operating models, complemented by effective change management strategies, to guide clients through their modernization journey-Assume the role of a subject matter expert in gen AI marketing solutions, actively shaping sales offerings, pitching, and contributing to the successful launch of programs-Conduct comprehensive company-wide analyses, offering valuable insights and recommendations for large-scale, multi-year corporate rebranding initiatives-Facilitate executive stakeholder interviews to meticulously document pain points and gap analyses, culminating in the delivery of finalized operating model processes tailored to new marketing operating models for the C-Suite-Collaborate closely with Accenture's subject matter experts from MarTech, Change Management, Mergers and Acquisitions, Legal, and HR to ensure well-researched and finely-tuned deliverablesProvide support to business development efforts, leveraging extensive expertise to drive growth and success Show less

Greater Pittsburgh Area (Remote)

CvE is a global spinoff of US based Goodway Group.-Provided strategic guidance to brands on their digital marketing transformation journey, encompassing organizational structure, data strategy, global and regional best practices, and the adoption of Agile methodologies for efficient operations. Additionally, contributed to the development of digital media budgets and strategies.-Designed and implemented a comprehensive, high-impact digital marketing and Agile training program… Show more CvE is a global spinoff of US based Goodway Group.-Provided strategic guidance to brands on their digital marketing transformation journey, encompassing organizational structure, data strategy, global and regional best practices, and the adoption of Agile methodologies for efficient operations. Additionally, contributed to the development of digital media budgets and strategies.-Designed and implemented a comprehensive, high-impact digital marketing and Agile training program tailored for a global QSR's marketing teams, both in the United States and internationally, including franchisees and local agencies, ensuring alignment with the brand's objectives.-Conducted a thorough audit and subsequent restructuring of a major telecom company's Google platform approach, a critical component of their global Center of Excellence, with a focus on regional representation and streamlined execution for enhanced efficiency.-Successfully secured new consulting opportunities through persuasive pitching, expertly negotiated and closed deals, and executed projects with excellence, while also ensuring the renewal of existing business relationships for sustained growth and client satisfaction. Show less

Greater Pittsburgh Region (Remote)

-Managed client success, spearheaded business development efforts, and excelled in relationship management, focusing on data-driven, programmatic multi-channel solutions encompassing Display, Search, Social, Native, and Mobile advertising. Additionally, oversaw diverse multi-channel solutions, including native, display, video, connected TV, audio, in-game, and digital out-of-home ads.-Held the primary role as the relationship owner for major, multi-location global fitness and telecom… Show more -Managed client success, spearheaded business development efforts, and excelled in relationship management, focusing on data-driven, programmatic multi-channel solutions encompassing Display, Search, Social, Native, and Mobile advertising. Additionally, oversaw diverse multi-channel solutions, including native, display, video, connected TV, audio, in-game, and digital out-of-home ads.-Held the primary role as the relationship owner for major, multi-location global fitness and telecom accounts, ensuring seamless service delivery and fostering long-term partnerships.-Crafted and executed a fitness campaign strategy that received accolades and recognition from industry leaders such as The Drum, The Wires, and Ad Exchanger.-Achieved the prestigious recognition of being the recipient of the 2019 Circle of Excellence Award, honored for consistently delivering outstanding client commitment and results. Show less

Greater Pittsburgh Area (Remote)

Led the development of comprehensive MSN marketing materials, encompassing sales-facing collateral, communications, and direct marketing efforts to drive advertising sales across MSN.com and AOL.com. Additionally, formulated and executed impactful go-to-market strategies for the introduction of new features and products on MSN.com and AOL.com, meticulously measuring their impact and success.

New York, Ny

Employed extensive research, partner technologies, and Microsoft product expertise to deliver tailored advertising solutions to high-value clients across the Western and Eastern regions.Managed an annual quota ranging from $15 million to $25 million, consistently achieving or surpassing set targets.-Earned the prestigious title of "2014 Solutions Specialist of the Year" within the Media Investment Group.-Designed and presented multi-screen, cross-platform advertising… Show more Employed extensive research, partner technologies, and Microsoft product expertise to deliver tailored advertising solutions to high-value clients across the Western and Eastern regions.Managed an annual quota ranging from $15 million to $25 million, consistently achieving or surpassing set targets.-Earned the prestigious title of "2014 Solutions Specialist of the Year" within the Media Investment Group.-Designed and presented multi-screen, cross-platform advertising programs, valued in the millions, across Xbox, MSN, Skype, and Windows 8, catering to prominent Microsoft clients.Collaborated closely with Microsoft product teams, facilitating the successful introduction of over 10 advertising products to the market, contributing significantly to their revenue goals.-Established productive partnerships with 10-15 external entities, including Hearst, Rodale, FOXSports, and video production companies, to create and promote advertising opportunities. Show less

Greater Seattle Area

-Nurtured and managed a co-selling partnership between MSN and FOXSports.com-Acted as an internal authority on sports advertising, providing expertise to internal teams and serving as a Microsoft ambassador to FOXSports.com account teams.-Championed the value proposition of FOXSports.com by effectively communicating its strengths to an extensive national sales force of over 200. Achieved this through internal communications, on-site visits to remote offices, and presentations… Show more -Nurtured and managed a co-selling partnership between MSN and FOXSports.com-Acted as an internal authority on sports advertising, providing expertise to internal teams and serving as a Microsoft ambassador to FOXSports.com account teams.-Championed the value proposition of FOXSports.com by effectively communicating its strengths to an extensive national sales force of over 200. Achieved this through internal communications, on-site visits to remote offices, and presentations during sales meetings, ultimately contributing to the attainment of national sales objectives. Show less

Greater Seattle Area

Represented Microsoft as the primary liaison to advertising partners, overseeing their direct response campaigns across MSN.com. Executed tasks ranging from pitching contract renewals and supporting deal closures to coordinating ad submissions, managing reporting, billing processes, and maintaining overall account health.

Greater Chicago Area

Served as the face of AOL to existing accounts, managing the day-to-day operations and upsell opportunities for a variety of agency and client-direct relationships. *Coordinated all aspects of advertising deals running on AOL.com and its affiliates which included Time Warner’s online properties*Took sole ownership and responsibility for client management *Served as the primary point of contact on several large scale deals such as Best Buy, New Balance and large advertising… Show more Served as the face of AOL to existing accounts, managing the day-to-day operations and upsell opportunities for a variety of agency and client-direct relationships. *Coordinated all aspects of advertising deals running on AOL.com and its affiliates which included Time Warner’s online properties*Took sole ownership and responsibility for client management *Served as the primary point of contact on several large scale deals such as Best Buy, New Balance and large advertising agencies in the Chicago area*Conducted account kick-offs, mid campaign recaps and account reviews on large campaigns Show less

Bachelor Of Arts - Ba, Organizational Studies & Spanish

Activities and Societies: University of Michigan Women's Club Soccer Team, Pi Beta Phi Sorority

Master'S Degree, Communication In Digital Media

Study Abroad Program, Spanish Language And Literature