Katie Hedrick Email & Phone Number

Boston, Ma, Us

Boston

Leads marketing and brand strategy for Pembroke's global business. Focused on driving customer engagement through multi-channel communications and experiences, oversees corporate and asset marketing strategies and brand positioning across the global portfolio. Ensures that Pembroke’s customer-centric approach is applied throughout marketing and leasing campaigns, tenant and stakeholder engagement, asset experience and corporate communications. Previously led property marketing initiatives, working as part of the asset management and development teams to deliver successful campaigns across Pembroke’s US and Australian portfolios.

Worked with Director of Marketing to develop strategic marketing plan. Conducted market research as part of acquisition analysis and marketing planning process. Developed new advertising and collateral materials, including writing and editing copy. Improved media tracking and collateral materials development processes. Involved with pro forma creation and analysis.

Conducted an evaluation audit and benchmarking of company's customer satisfaction survey process.

Project manager for more than 20 client proposals and presentations, including process management, writing and editing copy, and layout. Copywriter and editor for firm promotional materials. Organized two Harvard Executive Education courses for 30 healthcare executives, coordinated healthcare facility Open House press event with large, long-time client, and led planning of three company holiday parties and two client receptions.

Developed company letterhead and a preliminary marketing brochure. Managed reception, office organization, supply maintenance and bill payment and developed and implemented firm-wide organization system. Built project models, prepared submittal packages and conducted site surveys.

Account manager for more than six suppliers, including the company’s largest account. Acquired products, negotiated prices, prepared and solicited marketing offers, processed orders, procured new suppliers and served as a liaison with off-site buyer.

Mba, Services Marketing And Management, Real Estate

Activities and Societies: Fisher Real Estate Society - Vice President of Communications 06/07 Year Marketing Association, Women.

Ba, Art History, English

Activities and Societies: University Union’s Performing Arts Committee, Founding Member, January 1996 – May 1999

Education record