Katie Hertel Email & Phone Number

Dallas-Fort Worth Metroplex

We are Olsson, a nationally recognized, employee-owned engineering and design firm with a rich history of success.Founded in 1956 on the very mindset that drives us today, we’re here to improve communities by making them more sustainable, better connected, and more efficient. Simply put, we work to leave the world better than we found it.

Plano, Tx

The Society for Marketing Professional Services (SMPS) is a group of marketing and business development professionals from architectural, engineering, planning, interior design, construction, and specialty consulting firms. SMPS North Texas provides marketing and business development professionals in the A/E/C industries with outstanding programming, education and training, local volunteer opportunities, and industry-specific networking.

Allen, Texas, United States

At Gorilla we have one focus – helping technology vendors measure, grow, enable, and manage their IT channel. Whether you are a startup or an established company, we have programs that will help you maximize your channel investment.Over the last two decades, through all kinds of market conditions, Gorilla has created and managed more than 6,000 successful projects for over 800 enterprises. We know the territory. We have knowledge, ideas and a track record to help you succeed.

Mckinney, Tx

Utilizing the expertise of seasoned marketing professionals, Skyrocket was founded in 2015 to provide A/E/C firms of every size with high-quality marketing services. With decades of A/E/C industry marketing experience, including working for ENR Top 500 firms and small disadvantaged businesses, Skyrocket staff is well versed in all stages of helping engineering firms pursue the traditional and nontraditional delivery of public- and private-sector transportation, environmental and water/wastewater projects.Passionate about the chase, Skyrocket is engaged in all steps of the pursuit process. All of Skyrocket’s services result in a potential contract award to our clients (and a round of high-fives for us).

Mckinney, Tx

Hinge is a branding and marketing firm that specializes in the professional services. They help firms refocus, re-brand, launch new services, expand into new markets and take their game to a higher level. Services include research, strategy, creative and online marketing. Worked directly with the Director of Curriculum to implement an external facing Hinge University, including setting up a new Learning Management System, uploading and mapping educational material within the LMS and setting up a support ticketing software for members of the University.Managed production of 'How-to' content for Hinge University. Managed the Hinge blog editorial calendar, including managing internal writers, conducting keyword research for blog posts, posting final blog posts to the website and managing employee sharing of blog posts through social media.Managed master proposal scopes and budget worksheets, including updating and revising current scopes and budgets, as well as developing scopes and budgets for new products and offerings.Trained staff on internal proposal processes and procedures.

Reston, Va

Acted as voice of the client and brand ambassador to all team members, ensuring brand, strategy and deliverables were on point and on time with client's best interest in mind.Provided strategic marketing leadership working with clients to uncover business needs and objectives, crafting appropriate strategies and identifing/implementing products to grow their business and develop thought leadership status within their space.Presented client creative, research findings, and strategies and guided each project to hit target milestone dates.Generated new business, as well as expanded opportunities with existing clients.Contributor to the Hinge blog and co-authored Hinge’s Social Media Guide. Clients included professional services firms focusing in the A/E/C industry.

Chantilly, Va

For over 35 years, Gordon has been recognized as a leading provider of professional site consulting services associated with the development and stewardship of land and/or facilities. Gordon has assembled civil engineers, landscape architects, security/law enforcement professionals, land planners, and surveyors located within a regional network of offices to provide comprehensive, multi-disciplined services to address the needs of government and business.Led the Marketing Team responsible for the preparation and submission of civil engineering, landscape architecture, security consulting and land surveying proposals. Managed the firm’s corporate rebranding efforts, including coordination with the branding consultant to develop a new positioning statement, messaging architecture and logo. Created style guidelines and maintained a consistent corporate image in all proposals, brochures, emails, and articles. All corporate collateral aligned with active business strategies within the firm.Provided business development support, including nurturing and maintaining relationships with contacts at current and prospective architecture and consulting firms. Maintained and monitored Google Analytics and AdWords accounts.Implemented Deltek Vision CRM software and developed processes for inputting and maintaining database information. Trained individual users in one-on-one sessions.

Developed direct and email marketing campaigns for existing and new clients, including A/E/C, Government Contracting and Professional Services firms.Responsible for corporate rebranding including a new logo, website and collateral due to a corporate merger.Responsible for developing a social media plan for the firm including the creation of LinkedIn, Facebook and Twitter accounts to increase visibility in the market.

Arlington, Va

Arnold powers brands with the reach, resources and integrated capabilities of a big agency, and the creative, nimble, “nothing-we-canʼt-do” attitude of a smaller shop. Our product is designed to fuel brand velocity. In a world where there have never been more ways to reach consumers – and consumers have never been harder to reach – Arnold creates ideas that multiply, move quickly, provide utility, drive culture and make brands matter to the people who will buy them. Managed all creative resources in the DC office, including art directors; graphic designers; web designers and copywriters. Negotiated with and hired freelancers when in-house needs could not cover current workload.Managed and trained three creative services interns, introducing them to the ad agency industry. Mentored and assisted in team projects each intern group was required to create and present to the agency.Assisted in the development of all new business efforts including hiring freelancers to assist in design of proposal package, maintaining schedules for proposal package and assisting in interview preparations.Entered all award shows for the DC office resulting in numerous nationally acclaimed awards.

Chantilly, Va

For over 35 years, Gordon has been recognized as a leading provider of professional site consulting services associated with the development and stewardship of land and/or facilities. Gordon has assembled civil engineers, landscape architects, security/law enforcement professionals, land planners, and surveyors located within a regional network of offices to provide comprehensive, multi-disciplined services to address the needs of government and business.Created and maintained a consistent corporate image in all proposals, brochures, and press releases. All corporate collateral aligned with active business strategies within the firm.Created and implemented a company-wide proposal process, which lead to a more streamlined process and a higher accuracy rate of proposal content.Generated and submitted civil engineering, landscape architecture, security consulting and land surveying proposals. Provided business development support, including nurturing and maintaining relationships with contacts at current and prospective architecture and consulting firms. Managed summer interns and trained them on marketing processes within the Architecture/Engineering/Construction industry.Populated and maintained corporate Deltek Vision database.

Arlington, Va

Wrote advertising copy for newspaper ads and weekly circulars.Coordinated with Art Directors and Buyers to ensure accurate copy was developed.Department Stores included Hecht’s, Strawbridge’s and Macy’s.

Richmond, Va

Siddall Communications, LLC, is your source for 360-degree brand developmentand management. We create art that inspires action.Responsible for preparing project schedules, estimates and routing ads through the agency.Maintained the agency’s project archives.Attended press checks and proofed mechanicals for accuracy before going to press.Clients included Freddie Mac, Saxon Mortgage, Fairfax County Economic Development Authority, Virginia Museum of Fine Arts and Stony Point Fashion Park.