Katie Kaefer Email & Phone Number

Durham, NC, US

Annapolis Junction, Maryland, United States

I provide leadership for the marketing, membership and publications department at SHAPE America, and work to develop and implement strong, data-driven marketing, communications and membership efforts, ensuring benchmarks and goals are routinely identified and achieved.

Washington, District Of Columbia, United States

I managed the planning, execution, and reporting of all digital marketing and traditional marketing campaigns across Health Affairs user experiences and products. I drove revenue from new and existing products and increase use of Health Affairs content, website, and products.Additionally, I:- Project managed digital and traditional marketing strategy.

Washington, District Of Columbia

I created and executed all traditional and digital marketing strategy for this non-profit academic publishing platform including:- website management- public relations- sales support- email marketing- advertising- conference planning and attendance- paid media- asset creation- social mediaI participated in creating an organization-wide strategic plan.

Washington, District Of Columbia

I led the digital and traditional marketing strategy for the entire organization, including the association’s annual conference, membership, programs, funded initiatives, activities, and publications. I oversaw management of vendor relationships, managed multi-million dollar vendor relationships, negotiated vendor contracts, and was responsible for.

Durham, North Carolina

I identified and executed on publicity opportunities for 50+ academic journals and 5+ academic journal collections. I developed publicity plans, created printed and digital collateral materials, produced publicity and sales videos, and oversaw relationships with reviewers and media outlets. I spearheaded a content marketing campaign to support journal.

Durham, North Carolina

I wrote email marketing campaigns, directly managed a social media account, created publicity materials for conferences, maintained membership data for five societies, streamlined SEO on new webpages, and coordinated and led a multi-pronged, national, integrated publicity play for a health policy article.

Master Of Arts (M.A.), American History, Public History, Women'S Studies

Activities and Societies: Phi Alpha ThetaGraduated magna cum laude with a Master's degree in American History, Public History, and Women's.

Bachelor Of Arts (B.A.), History, English Literature, Cum Laude

Activities and Societies: Phi Alpha Theta, The Lamron, History ClubGraduated cum laude with two Bachelor’s degrees in History and English.