Katie Kaefer Email & Phone Number

Durham, Nc, Us

Annapolis Junction, Maryland, United States

I provide leadership for the marketing, membership and publications department at SHAPE America, and work to develop and implement strong, data-driven marketing, communications and membership efforts, ensuring benchmarks and goals are routinely identified and achieved.

Washington, District Of Columbia, United States

I managed the planning, execution, and reporting of all digital marketing and traditional marketing campaigns across Health Affairs user experiences and products. I drove revenue from new and existing products and increase use of Health Affairs content, website, and products.Additionally, I:- Project managed digital and traditional marketing strategy cross-functionally, including digital, business, editorial, and health equity teams- Implemented and reported on an always-on testing strategy for user experience across products and platforms, made data-driven decisions to optimize proficiency- Spearheaded marketing efforts for a new membership program- Set monthly promotional schedule and coordinated project details and deliverables for all teams- Determined, coordinated and managed digital and printed asset creation - Utilized customer data platform to segment and create unique, personalized experiences for all Health Affairs users- Led a project that updated our user's purchasing journey which increased online revenue by 18% in six months

Washington, District Of Columbia

I created and executed all traditional and digital marketing strategy for this non-profit academic publishing platform including:- website management- public relations- sales support- email marketing- advertising- conference planning and attendance- paid media- asset creation- social mediaI participated in creating an organization-wide strategic plan, which included product development, audience testing, and market research.

Washington, District Of Columbia

I led the digital and traditional marketing strategy for the entire organization, including the association’s annual conference, membership, programs, funded initiatives, activities, and publications. I oversaw management of vendor relationships, managed multi-million dollar vendor relationships, negotiated vendor contracts, and was responsible for managing vendor exhibit, advertising, and sponsorship sales. I wrote, designed, created, and distributed marketing and promotional materials including brochures, electronic and print direct mail, press releases, and digital and print advertising. I developed short- and long-term budgets for marketing and communications activities, tracked costs, and regularly delivered success under budget.

Durham, North Carolina

I identified and executed on publicity opportunities for 50+ academic journals and 5+ academic journal collections. I developed publicity plans, created printed and digital collateral materials, produced publicity and sales videos, and oversaw relationships with reviewers and media outlets. I spearheaded a content marketing campaign to support journal acquisition at the press that included a series about journal publishing at the organization and a video featuring press leadership and journal publishing partners. The project grew site traffic by 33% and directly contributed to an increase in the organization's journal program by over 20%. It is still used as the backbone of the journal acquisition strategy today.I selected timely and important content for promotion and implemented a project plan to increase issue marketing on special topics. I managed vendor relationships in hospitality and video production. I oversaw the organization’s social media sites, created and published content for all short- and long-form platforms. Additionally, I managed the organization’s presence at 70+ conferences per year. I created exhibit booth presences, selected journal issues for promotion in person and in conference advertising, and served as a front-line representative of the organization digitally and in person.

Durham, North Carolina

I wrote email marketing campaigns, directly managed a social media account, created publicity materials for conferences, maintained membership data for five societies, streamlined SEO on new webpages, and coordinated and led a multi-pronged, national, integrated publicity play for a health policy article.

Master Of Arts (M.A.), American History, Public History, Women'S Studies

Activities and Societies: Phi Alpha ThetaGraduated magna cum laude with a Master's degree in American History, Public History, and Women's.

Bachelor Of Arts (B.A.), History, English Literature, Cum Laude

Activities and Societies: Phi Alpha Theta, The Lamron, History ClubGraduated cum laude with two Bachelor’s degrees in History and English.