Katie Kavanaugh Email & Phone Number

Philadelphia, Pennsylvania, United States

- Lead cross-functional teams in development and execution of cross-channel marketing campaigns including digital, traditional, social, and experiential- Identified and contributed to business building efforts among accounts- Served as primary contact and counsel to the client’s marketing staff, immersing in their business and fostering strong relationships with the clients- Administered performance reviews, established goals and provided opportunities for growth for intern class

Philadelphia

- Facilitated day-to-day management of clients’ marketing plans including developing recommendations, executing projects, and managing account budgets- Supported all aspects of client programs including creative development, media strategy, production and execution- Built relationships with core client team members and leverages insight gained from clients to inform strategic and creative recommendations- Sought out industry and category news and trends to keep internal teams and clients up to date on competition and potential opportunities

Philadelphia, Pennsylvania, United States

Completed a comprehensive multi-week program designed for developing rising talent, in which participants develop a fully integrated marketing campaign for a client.

- Fostered client relationships and managed program goals while overseeing production of project timelines, creative assets and promotion deliverables- Wrote promotion rules to ensure that all promotions are organized, timely and legally compliant- Presented clients with analysis of key programs, campaign performance and new initiatives

- Coordinated campaign fulfillment, including winner outreach, project budgeting and prize awarding- Lead clients and participants through user experiences by providing insight on rules administration and website quality assurance- Dedicated 10 hours weekly to recruit and develop interns in order to support project management team

University Park, Pa

-Oversaw the fundraising effort of the largest student-run philanthropy in the world, which raised $9,770,332.32 in 2016-Led a committee of 22 captains and 150 committee members, including interviewing and selecting captains, conducting weekly meetings, resolving conflicts and planning and executing fundraising initiatives-Managed relationships with both corporate and individual donors by creating messaging and solicitation materials along with regular communication-Collaborated with 16 other members of the Executive Committee to make major decisions and improvements, overcome challenges and lead the fundraising and awareness campaign

State College, Pennsylvania Area

-Assist Donor and Alumni Relations Director with corporate solicitation and benefiting initiatives-Work with two co-captains to establish and maintain relationships with THON's corporate donors-Critically evaluate messaging and web content as it relates to corporate sponsors-Evaluate company solicitation fundraising methods and create volunteer guides-Responsible for donor-related events THON Weekend, such as corporate donor tours, donor suite set-up/teardown, and Donor Recognition Reception

State College, Pennsylvania Area

-Worked to engage current and potential corporate donors for THON 2014-Contributed to organizing a letter campaign to contact previous donors-Aided student organizations in company solicitations-Created website content for donor information on THON's website-Served as a fundraising liaison to 22 student organizations

University Park, Pa

-Wrote news and feature stories to promote the students and faculty in the College of Education-Researched stories and conducted interviews to gather information for publications

University Park, Pa

Greater Philadelphia Area

-Planned and executed a social media campaign entitled "7 Day Spotlight" to promote businesses within the district by featuring a business each week via Facebook, Twitter, Instagram, and a blog. -Created newsletter content for bi-weekly announcements to merchants. -Updated and maintained website with event information, homepage design, and promotional materials.-Managed all social media accounts including Facebook, Twitter, Instagram, and Pinterest.-Created content for weekly social media promotions.-Assisted events coordinator with planning and execution of the 25th Annual Manayunk Arts Festival.-Developed relationships with business owners and community leaders to foster initiatives focused on promoting the district.

State College, Pennsylvania

University Park, Pennsylvania

Bachelor Of Arts (B.A.), Journalism

Bachelor Of Arts (B.A.), Public Relations

Activities and Societies: College of Communications Peer Mentor