Katie Lacombe Email & Phone Number

Herzogenaurach, Bavaria, DE

Herzogenaurach, Bavaria, DE

• Platforms: Tealium, Salesforce Marketing Cloud, Facebook, Instagram, Pinterest, Google Ads, DV360, Snapchat, TikTok, The Trade Desk, Reddit, Foursquare
• Expanded audience capabilities for paid media platforms by onboarding the Tealium CDP (Customer Data Platform) to 7+ media channels (Meta, Pinterest, Snapchat, TikTok, The Trade Desk, Google Ads, DV360) and.
• Educate and present complex information in condensed digestible details to internal teams and 9 external partners on audience targeting opportunities (CDP), data insights, and testing results.
• Leverage channel data and industry developments to identify opportunities to test and improve audience performance
• Partner cross-functionally with global teams, fellow internal NAM marketing teams, external agency partners, platform partners, and internal analytics and data science teams to drive impactful Return On Investment.
• Collaborate closely with internal legal team to maintain compliance with consumer data privacy law (e.g. CCPA) and ensure all sensitive and confidential information (PII data) is securely managed

• Design and manage paid social activations for local and e-commerce small businesses
• Construct digital content strategy for organic social media growth

Lake Oswego, OR, US

• Manage day-to-day a set of 25-35 e-commerce and lead generation clients (manual & programmatic) with individual monthly budgets of $5,000-$100,000 in both Google Ads and Microsoft Bing Advertising, individually.
• Optimize paid search (PPC) accounts, improving accounts to achieve customer acquisition goals (return on advertising spend (ROAS), revenue targets, and cost-per-action)
• Implement feature adoptions to update client accounts while collaborating with fellow team members to ensure account strategies meet client objectives
• Analyze client account by creating performance reports, providing actionable insights, and conducting multi-level examinations of the account, attribution models & overall business (organic performance, paid.
• Construct client accounts (multi-budget management, campaign structure, messaging, and goals) in compliance with strategy that fits account needs
• Collaborate cross-functionally with fellow performance marketing team members in a results-driven environment to ensure account strategies meet client objectives & effectively breakdown complex paid media concepts to.

Vancouver, Washington, US

• Wrote and executed a marketing plan to inform the public of student and professional growth opportunities
• Managed all external organic social media communications from the WSU Vancouver Carson College (Facebook & Instagram)
• Increased efficiency of digital communications efforts by establishing a consistent brand image
• Utilized data and research to strategically post organic content that would best increase digital engagement and following
• Spearheaded event coordination and photography for the WSU Vancouver Carson College Business Growth MAP program (promotional events, marketing materials, event photography).

Pullman, Washington, US

• As an intern at the Edward R. Murrow College of Communication, I supported the Murrow student services team and Murrow Director of Marketing and Communications by implementing communications plans, strategic public.
• Assisted in planning and executing the 44th Murrow Symposium event including coordinating with high profile guests, speakers, and other stakeholders.Edward R. Murrow is known for taking his audience places they had.

As the media lead for the Washington State University National Student Advertising Competition team, I worked with 11 students to create an all-inclusive campaign proposal for the 2018/2019 sponsoring corporation, Weinerschnitzel. Additionally, I spearheaded the team media research, media plan, and budget for all media and sales promotion campaign elements.

Pullman/Spokane/Tri-Cities/Vancouver/Everett/Global, Washington, US

• A daily role was to share the many different stories at the College of Education through the use of social media posts and weekly news articles posted on Facebook, Twitter, Instagram and the College of Education website.
• Scaled website engagement for current and prospective students at the WSU College of Education using HTML website management, social media promotion, and reporting of opportunities in an accurate and timely manner
• Implemented a communications plan to engage with prospective students, current students, and alumni, statewide and nationwide through social media channels of Facebook, Instagram, and Twitter
• Created and executed a social media plan to engage with prospective students, current students, and alumni state and nationwide quadrupling the impressions per post
• Increased awareness of graduate and undergraduate programs state-wide using Adobe Creative Suite paired with photography, videography, website, and social media promotions

• Provided leadership and direction to over 35 club members
• Led meetings and oversaw the executive board of 9 officers
• Served as a spokesperson for the organization, which is comprised of 1.1K members nationwide
• Event logistics and planning for the annual Mom’s Weekend Auction, that raised $2.8K and broke our chapter fundraising record
• Maintained daily communication with club advisor
• Assisted in all officer positions including advertising, community outreach, creative, event planning, financial, secretary, and social media roles

London, GB

• Locally implemented technical support, crisis management, and direct sales tactics on the WSU campus for students, faculty, and the university bookstore
• Nationally managed 15 campus ambassadors in the Northern United States, advising and leading them on Pearson promotions, communication strategies, and projects to be implemented on their campuses
• Wrote blogs for the Pearson Students Blog to be available as a resource for students nationwide
• Applied student perspective and Pearson experience to assist in the development of Pearson products to be available as a resource to students nationwide
• Attended the National Sales Meeting as a representative of the Pearson Campus Ambassador program

London, GB

• Collaborated with fellow team members on the communications committee to promote internal communications within the team of campus representatives across the nation
• Served as a liaison between students on campus and Pearson to provide assistance to students, professors, and the sales representatives
• Presented to classes regarding the use of Pearson software and technology

• Assisted in service of up to 20 customers per day, warranty services, invoice support, and inventory management
• Completed general receptionist duties and answered around 30 phone calls per day

New York, NY, US

Bachelor Of Arts (B.A.), Strategic Communication (Advertising); Minor In Art

Education record

Education record