Senior Vice President Marketing And Products
American Express Retirement Services
Chief Marketing Officer for the 401(k) division of Ameriprise. Led a team of 35 people developing/executing marketing plans achieving annual asset sales volume in excess of $2 billion. Developed marketplace positioning in 1992 targeted at Fortune 1000 companies' 401k plans. This positioning differentiated Ameriprise from market leaders and supported a 5 year $20 million (funded) growth strategy. Market share tripled over 5 years with annual sales growing from $200 million to $2 billion.Created an innovative small market 401(k) product expanding market coverage while leveraging financial advisors specializing in retirement markets for distribution. Expansion allowed access to high margin plans and allowed firm to extend relationships with clients.Built/launched a complex portfolio of mutual funds with quantitative investment management helping to differentiate Ameriprise' product in a competitive marketplace. Successfully displaced competitor product in our client base increasing marketshare, revenue and profits.