Katie Macke Email & Phone Number

Walker, Mn, Us

Walker, Minnesota, United States

Walker, Minnesota, United States

Preserving hearing and solving tough communication challenges is our passion.

Walker, Mn

Reeds Family Outdoor Outfitters is a Minnesota-based sporting goods store specializing in fishing, hunting, firearm, outdoor apparel, and watersports. Reeds has two physical locations in Walker and Onamia, MN as well as a distribution center handling online retail and non-profit distribution. During my time at Reeds my major duties and accomplishments were:• Oversight and production of traditional and digital marketing, including design and branding, integrative marketing campaigns, and creation and implementation of comprehensive plans, resulting in revenue growth of 200% within the last year of my employment.• Implementation of customer contact initiative including the development of email newsletter process, development of weekly enews including build and list management. • Implemented social media standards document to guide multiple employee content contributors. • Optimized digital advertising to include SEO-rich content, restructured data for digital marketing placement within Google/Bing rules, and standardized content across multiple digital selling platforms in order to generate campaigns with high ROI while competing with national retail outlets. • Contract negotiation for production, direct mail, and/or placement for billboards, print advertising, magazine ads, and event catalogs.The need for change in the company structure became apparent once our internal growth reached over 100 employees. I was an integral part of this change and used my past experience to help our management team develop, establish policy, and change company culture. Our web team of 5+ touched all aspects of the digital presence of Reeds including managing content for all B2B and B2C websites, online sales including 3rd parties like Amazon, eBay, and Gunbroker, email marketing, digital marketing, and development, programming, and social media.

Davenport, Iowa Area

In my time at Twin State Technical Services, I have worked with many clients, on a variety of projects (i.e., website planning, new business line development, software development, budget planning, SEO/SEM consulting and IT consulting) across industries as diverse as: small business, national and world-wide corporations. Internally, I have led multiple teams and project managed.As Project Manager, I am responsible for all aspects of managing projects such as: • Manage in-house company-branded products including project coordination, estimated time/costs associated, amortization of return on investment and final marketing plans. • Evaluate initial client needs per project, make recommendations and provide all estimated costs with options to meet their needs/goals. This includes providing both user experience recommendations and site/experience maps for designers and writers.• Evaluate web team status reports on current open projects and communicate with clients, customer service, and sales staff of timeline deviations, budgetary issues and change of scope options. • Content migration & entry using multiple different content management systems. • Help with team development projects by using content management systems for simple client updates; and reviewing/proofing content before/during development. • Provide SEO/SEM support during the web build projects including backend SEO plugin development, SEO content writing, analytics integration and AdWords/Analytics goal page identification and code installation. As SEO/SEM Expert, I help clients develop a viable online marketing strategy for their business and help them implement it. I am a Google Certified AdWords and Analytics consultant. I provide AdWords campaign development and management including landing page development (copy and images). I also review analytics & provide SEO consulting including copywriting, metadata development & referral link strategies.

As Web/Interactive Department Lead, I am responsible for all aspects of managing a department such as: • Evaluate department staffing needs and interview qualified applicants for full-time permanent positions. Perform other management duties including time off approvals, reviews and general HR functions. • Evaluate department technology/education needs and make recommendations accordingly. • Manage in-house company branded products including project coordination, estimated time/costs associated, amortization of return on investment and final marketing plans. • Evaluate initial client needs per project, make recommendations and provide all estimated costs with options to meet their needs/goals. This includes providing both user experience recommendations and site/experience maps for designers and writers. • Evaluate web/interactive team status reports on current open projects and communicate with clients, customer service, and sales staff of timeline deviations, budgetary issues and change of scope options. • Train/support clients on content management systems and technical requirements. • Discuss and make recommendations on long-term planning with clients about new technologies and continued partnerships. • Make recommendations on client domain ownership; SSL purchasing; eCommerce/payment gateway setup and management; and hosting options. • Help with team development projects by prepping media (images, audio, video and text); using content management systems for simple client updates; and reviewing/proofing content before development. As IT Department Lead, I manage and plan for IT investments both internally and for clients. Research and develop business plans for technology maximized for client/internal strategic direction and business structure. As a Senior Programmer, I produced interactive touchscreen programs for museums as well as educational software.

In File Prep II, I worked with Quark, Photoshop, Illustrator and Acrobat in order to prepare files for digital printing.

Starting at the Quad City Times in my early high school years, my first job was to color the Sunday comics using Photoshop. I soon moved into creating ads using Quark, Photoshop and Illustrator. I worked in the classified and ad paste-up department for a short term then moved into the Camera department during my college years. Learning all aspects of the shooting, plating & printing process.

Certificate Of Completion, Venture School Cohort 2015

Project Management

I gained the skills, tools, and templates to confidently develop and maintain a project. I acquired a well-rounded knowledge of the five.

Leadership Presentation Skills

Develop and enhance public speaking capabilities, confidence, and skill in giving in-person and virtual presentations. Gain knowledge.

Associate In Applied Science, Newspaper Technology

Diploma, General