As a Senior Public Affairs Strategist, I drive the creation and implementation of comprehensive advocacy and communication strategies for a diverse range of clients. My role involves collaborating with diverse stakeholders, navigating complex political landscapes, and delivering impactful communication strategies tailored to each client's unique needs.Key Responsibilities:- Strategic Campaign Management: Develop comprehensive public affairs strategies that align with clients' goals, leveraging data-driven insights and messaging to influence policy outcomes.- Policy Analysis & Advocacy: Monitor legislative and regulatory developments, providing strategic advice to clients on potential impacts and opportunities for influence.- Coalition Building & Stakeholder Engagement: Foster partnerships with key stakeholders, including community leaders, industry groups, and elected officials, to build broad support for client initiatives.- Media & Communication Strategy: Lead media relations efforts, crafting compelling narratives, press releases, and messaging to elevate visibility and drive public awareness.- Crisis Communications: Develop and execute crisis management plans to navigate sensitive issues and protect clients' reputations in challenging public affairs situations.- Client Relationship Management: Act as the primary liaison for key clients, ensuring their needs are met through personalized strategies and consistent communication.

At Parris Communications, I was at the forefront of crafting and executing strategic communication campaigns for high-profile clients across industries, positioning them for success in competitive media environments. With a focus on media relations, crisis communications, and event management, I worked to drive compelling narratives that resonated with key audiences and secured extensive media coverage in some of the nation’s most influential outlets.Key Contributions & Responsibilities:- Media Relations: Forged and nurtured relationships with top-tier journalists and editors at major outlets, including The New York Times, CNBC, Bloomberg, The Wall Street Journal, and NBC News. My ability to connect the right stories to the right journalists resulted in significant earned media exposure, amassing over 900 million impressions.- Strategic Messaging & Crisis Communications: Developed proactive and reactive communications strategies. In high-pressure situations, I served as a trusted advisor, providing clear messaging that mitigated risk and protected client reputations.- Event Management: Played a key role in executing over 20 major events, including the Kansas City International Airport terminal grand opening and Panasonic’s DeSoto facility groundbreaking. - Tailored Messaging Strategies: Collaborated closely with clients to develop customized messaging frameworks that spoke directly to their target audiences. I leveraged audience insights, message testing, and industry trends to ensure that communication strategies were both effective and adaptable across various media channels.- Cross-Industry Expertise: Successfully executed PR strategies for clients spanning industries such as legal, healthcare, banking, commercial real estate, renewable energy, and consumer goods, each requiring a bespoke approach to media relations and public communications.

- Create and execute cross-channel communications programs and related tactical projects, including social editorial planning, paid campaigns, final reporting, and related budgeting.- Create high-quality written materials, including press releases, pitches, background materials, planning documents, and executive communications.-Develop strong traditional and online media relationships, pitch sophisticated ideas, and be responsible for developing creative written materials.- Use secondary research and writing skills to support clients across business sectors including healthcare, tech, finance, and consumer products.

- Create and execute content for the organization's social media platforms, website, and paid media.- Manage all aspects of the organization's digital efforts including daily content creation, maintaining the social media calendar, analytic reports, creating campaigns for each production, and assisting in all earned media. - Develop and implement strategies to achieve business goals such as increasing engagement and interaction plus generating revenue while elevating KCRep’s online presence.

- Plan and manage content for all social media channels for KCHBA, Parade of Homes & KC Home Show- Write and edit content for the E-Newsletter & Website- Design and plan the marketing campaigns for major consumer events - Assist with public relations and media buying for the Kansas City Home Show & Spring and Fall Parade of Homes- Assist Director of Events with customer service and logistics.